Frederick’s of Hollywood

i love Frederick’s …I forget about my love on occasion and for some reason keep buying at VS. don’t get me wrong… i love VS too… but there is something extra special about Frederick’s.
I love their bra’s…nothing flatters me more than the bra’s i get here!
i love their costumes and accessories. i’m talking Halloween costumes… but they have those «other costumes» too.
they are always very friendly when i go in… maybe not as refined as the service you get at VS, but they are friendly. I do most of my shopping online… and in a pinch or if i happen to be walking by or if I need to do an online order return… i’ll stop in to check out the sale rack.

Angelica was great! Was so helpful to me and my best friend and all at the same time. My bestfriend was looking for corsets while I was trying to pick out my 7 for 25 undies. Lol. She gave awesome advice and opinions on helping us pick what to choose. Also gave us such friendly vibe. Great customer service. Thanks Angelica!

Even as a grown woman, lingerie shopping still makes me blush sometimes. So I love how the women who work at this Frederick’s location make the experience extremely comfortable and enjoyable. One of the gals in particular, who has an Eastern European accent, is exceptionally helpful and welcoming, pulling items I might like based on what I’m trying on. It’s such a basic concept, and yet I NEVER get this at other lingerie brand stores who in contrast have a get-​in-​get-​out attitude.
As any woman will tell you shopping for intimates can also be tedious; you have to try on a variety of styles and sizes no matter what the clothing labels say. Lingerie sizing is so finicky like that. So I really appreciate that the staff here is OK when I bring more than 6 items to try on in a dressing room. So many stores limit how much you bring in to prevent theft, understandably, but it can be quite frustrating for a shopaholic like me where I want/​need to try on much more than 6 or 8 items! Usually Frederick’s benefits anyway because I always end up purchasing multiple items! Here, they truly celebrate the fact that they have a lot of cute merchandise… and that you should certainly try almost all of it on, you sexy girl!
Plus, I NEVER feel hounded as I go through ALL the merchandise — stores should take that as a compliment, but unfortunately at other lingerie stores I get too many salesgirls peppering me with a «can I help you?» and it just pressures me to leave.
Also, this Frederick’s often has giveaways with purchase, presumably corporate wide. I have twice gotten free panties here at the register even though I didn’t see a sign advertising any promotions!
This Frederick’s is pretty large and so has a great selection of babydolls, nighties, teddies, corsets (HUGE selection), bras, panties, running the gamut from cute and more conservative to a little sexy to a bit racier, so you’re bound to find something that works for you. They also have a great selection of fashion — fun party tops and nightclub dresses, jewelry, hosiery. Not much for shoes though.
There used to be two Frederick’s stores in San Diego, and this location at the Mission Valley mall has always been my favorite of the two by a landslide due to their outstanding customer service and it being twice the size as the other Horton Plaza one. I’m glad this one survived!

I like Fredrick’s much better than VS, the quality is much better. This store had a great sell going on the day I was there and they had an excellent selection of sizes. I spent $ 60 and got 10 or 11 items. Happy girl! The woman working the day I was there was very helpful and explained everything great! I will be back soon since there are only two in San Diego I believe.

I found a corset that I loved here and stopped in because I saw it on sale online.
As other reviewers have said, the customer service here is abysmal. I worked in retail and at the very very least you greet the customer… nope.
Next, I asked if the corsets were the same discount as they were online and the sales woman rudely said no with some drawn out explanation as to why. The service made me not want you to purchase anything here. Really unfortunate because they do have some great items.

Almost gave up on FOH… but became a fan again after visiting this location. Better selection of lingeries and corsets and lots of xs sizes.

Been here last week for the first time. This shop is amazing! They had many different styles of corsets, didn’t had a hard time to find the one I’m looking for. The prices are reasonable too.

Cute bras & great service. The lady today helped me for an hour while i tried to find the right fit. She was super sweet and made me feel at ease. I hate shopping, i get worked up, discouraged & 9 times out of 10 i leave before i get what i need. She was awesome, i was pleased and so was my bank account!

Came in to buy some sexy new things, but I might as well have been invisible. No hello, no can I help you find anything, nada. I even had a sales associate reach across me without as much as a polite excuse me.
Walked out and spent money on sexy things at VS instead.
No wonder Fredericks are disappearing.

As with many New Year’s resolutions, bringing sexy back is usually somewhere on the top of the average gal’s list. It was on mine so what better way to ring in 2013 then with some hot new… um, undergarments.
Service was decent, stock plentiful and pleasantly, the items weren’t as scandalous and uncomfortable-​looking as I once recall. As a teen, I remember walking through the mall with my equally immature friend. We’d blush furiously and giggle hysterically at the scantily clad mannequins and naughty advertising. Not so much today. I found a great little corset and other goodies on my last visit. I said «goodies». Teehee. I also run a side boudoir photography business so I picked up some accessories for my client’s upcoming shoots.
A great place to pick up some sexy attire when the mood strikes. 4 stars!

Ooo La La… Nuff Said!
Great Selections… Nice fitting attire… and awesome sales…
The service can be better but oh well… I’m sold on the product itself… get in and get out…

Need to update my review. Their items don’t last very long. I’m reminded of the old addage «you get what you pay for» Also I’ve learned that Nordstrom’s has a far superior selection of sizes. I was way off on the size I was purchasing.

One of the GREATEST customer service experiences I have had.
I met my friend at this store to buy her a birthday gift. Why, you may ask, would one woman buy another woman a corset? Well, shoot, I have nothing to hide. I really dig this chick. She is all kinds of hotness. I told her so too. But she has since given up pleasure with the ladies. However, the chance of seeing her modeling a corset was all worth purchasing her one (I mean, I would get her a birthday gift anyway, so no, I am not P-​whipped).
So, back to the customer service. I forget the sales woman’s name, but I remembered she said she was from Jacksonville Florida, and she is a very pretty black lady. She was SUPER FUNNY, and very friendly. I was cracking some jokes to my friend, and the saleswoman jumped right in on the fun.
She also knew my friend’s size by looking at her, and helped her with the corset in the changing room. I also overheard her boosting my friend’s self esteem, as I think she felt a bit awkward with her body image (not sure why she would feel that way, her body is like a parking ticket, it has FINE written all over it).
But at the end of the day, the saleswoman was super nice, funny, helpful, and kind. Also, the products they sell here are sexy.
My friend and I will be going back.

I must say I’ve always been a fan of Fredrick’s. So, when I needed something naughty for the XXXmas elite event I went straight to this place KNOWING I’d find something nice. I found exactly what I needed. One of the stores associates was very helpful and greeted me right away.
Upon checking out, the older lady who was ringing me up seemed a bit frigid. In fact, she was pissy with me when I would not sign up for their email to get free panties. I don’t wear panties lady. GET OVER IT!
I’ll totally go back for their awesome selection of lingerie and just avoid that old cooze.

I like Fredericks, but the customer service at this store almost consistently sucks.
I have never been asked if I needed help finding anything.
I went in there last Friday, and asked if they knew when their Halloween costumes were going to be in. The lady who answered me acted like I had been pestering them for days about Halloween costumes, and acted as if she was annoyed with the subject as a whole. I asked her if she knew when they’d have them in. Same attitude. They were simple questions. It’s not like I was asking detail after detail after detail. It was an older blonde woman who I think may be the manager or something along those lines.
I came in here today hoping they’d have Halloween costumes — I was the only one in the store and some blonde girl was hanging lingerie up. She didn’t say hi the entire time, or ask me if I need help finding anything. They had about 8 Halloween costumes, and I didn’t see a lot of them that I’d seen online. I asked her if they had any more costumes being shipped in by any chance? Her reply was ‘No, this is it’ and she turned back around to hanging things up.
The only reason I can give this two stars is because I love their PRODUCT. I’ll go somewhere else.

Unless I am looking to get a new supply of underwear, I tend to avoid Fredericks. Their sales are decent but finding anything that isn’t XS or XXL involves a big search. Their «lingerie» is not lingerie at all, but crotchless, cupless, sleaziness preferred by ladies of the night the world over.
I like my naughties sexy not sleazy, and I am left disappointed almost every single time. I managed to piece together a cute cami and shorts set on my last visit, but the 2 items were on opposite sides of the store despite being a matched set???
The staff is on the young side, and without fail more interested in discussing their previous night’s escapades in a cluster behind the register than opening a dressing room for the women lined up at the back of the store in plain sight. If interrupted, I am usually told the person who handles the fitting rooms is on a break. Wtf?
I have never been asked once if I need help with anything while browsing.
I go in for undies, grab my X amount for $ 20, and if I want actual lingerie I head to Macy’s or Vickies where I will actually be provided with customer service instead of a bratty Buffy who seems to only work there cuz Daddy said she had to get a job to keep her «allowance».

I was completely unaware that life could be this wonderful.
Frederick’s, in their seemingly infinite vision, has created an experience unlike any other for a few lucky males.
A little known fact among men — Frederick’s dressing rooms are built for TWO PEOPLE. The female participant tries on the lingerie in front of the mirrors, while the male critiques, evaluates, and enjoys from a comfy seating area!
Let me back up for a second and tell my story from the beginning. I was in the mall with my girlfriend and she wanted to go to the illustrious Frederick’s for some after-​Christmas sale. Discarding my reluctance, I entered the store expecting a skirmish with an estrogen infused business.
Instead, I was told to pick out several outfits that caught my eye. Normally, the main criteria I use to select anything is price. However, this sale at Frederick’s caused most articles in the store to be extremely inexpensive (under $ 30), thus I enacted my lingerie brainstorm using my own personal interests and tastes.
After accumulating 4 or 5 outfits, I handed them to my GF so she could go try them on and make a decision. What happened next can only be explained as the result of cashing in all my good karma to the universe…
As the Frederick’s store attendant escorted my GF back the changing room, she BROUGHT ME BACK THERE TOO (with my GF’s permission of course).
I was involved in every facet of the lingerie buying experience (even paying, but with the aforementioned sale that was pretty awesome as well).
Now keep in mind, not every guy gets to go to the back-​room with their GF. As I was leaving the dressing room, after making a quite enjoyable decision, I had a minor smirk and and major ego. Passing the other guy waiting for his GF outside the dressing room in the waiting area for grandmas only increased my glee.
This is definitely an experience to check off my life list of awesome.

This Frederick’s store and the website which is easy to use and offers more risqué merchandise than similar vendors. The real catch is that some of the clothes will seem to last forever, whereas some of the bra straps will snap after a couple of washings, making them difficult to return. From personal experience I can tell you that the metal used in some of the bras (especially underwire) will set off metal detectors. If you are in a hurry, leave the bra packed or wear a different type. This will save a lot of time in the airport.

I love Fredericks. Growing up I thought it was a dirty store for bad girls, but after moving to San Diego and peering in one day, I realized that was something I was taught in Catholic School.
They have good bras here that do whatever you need them to do. The sales girls at this store are pretty helpful and know what you need to wear under different outfits. At least that is the impression I get from their help when I’m in the store.
Great lingerie, and pajamas, bras. Also they have the best corsets, they are well made and super sexy and cute. Perfect to wear for a night out.
The only reason they lose a star is because I am not a huge fan of Mission Valley Mall.

Cute lingerie and underwear, perfect place to shop for bachelerette party gifts. Can be a little raunchy but still classy at the same time. My flat chested friend swears by their watery/​gel push up bar.