In God We Trust

I’m all about supporting local designers and indie boutiques. I work nearby and heard about In God We Trust on a stockist list of one of my favorite natural skincare brands. It’s a cute store and has lovely collection of jewelry and summer dresses. However, the sales associate was on the phone as I walked in. She didn’t even acknowledge me or smile. I could hear her gossiping about a colleague and saying how she had to «let her go.» I’m assuming she is one of the store managers. So not professional. I walked up to the cashier area to look at the sunglasses, and yet she didn’t even look at me, and she continued to gossip and rant. Rude. I wouldn’t return, but perhaps I would try their BK locations.

the two times I visited the store I was always greeted with a warm smile from the sales person. found beautifully made clothes, a tie and wallet for my husband. all reasonably priced!

Small, well-​curated shop in the heart of Soho. I enjoy coming here on my lunch break just to escape and touch all their beautiful stuff. Small vendors and beautiful odds and ends/​jewelry. Come here for the perfect gift, without spending a fortune! Or take me here and give me all your money.

I came specifically for some women’s jewelry, and left happily with exactly that. I’d been online lookin’ at them wares, and the young lady helping me was right on point havin’ the conversation.
Like, you know how some people just have to lord over you with their idiosyncratic knowledge, or even keep some wares hidden so they can spring it on you like, «Yo, check this shit out that only I knows ’bout?»
This was not that– it ain’t like I’m an expert, but she realized I had an idea of what I wanted and what they had, and worked exclusively to make me happy. In fact, we stumbled into what I thought would be an awkward conversation: the Pluto ring in silver was $ 40 and in gold was $ 100. What’s a fool to do, right?
My she-​beau mixes it up with the gold and the silver, and I wasn’t on a budget, and you’d expect homegirl at the retail shop to push the more expensive merch, but nah. She was really fantastic. She even offered to go pull a girl from the back so I could look at her hands when I wasn’t sure about the ring size of my one-​true-​love.
They’ve got a modest little collection of kitsch, too, that I grabbed some items from. This place has it.
p. s. the totes they dole out have little illustrated breasts on them. Everyone got a kick out of it.

Decided I needed new sunglasses and that my budget would be $ 20 (as opposed to the ultra-​cheap it probably would’ve been otherwise). Lo and behold, less than a block from where I work, a store selling sunglasses for $ 20 even (tax included), which I suppose was raised from the $ 15 some reviewers have mentioned.
The small store was nice and clean and I may be back in the future to check out the rest of it. I asked the sales clerk how she thought my choice of sunglasses looked on me (if you know anything about me, I am incredibly socially awkward, so it must have been a comfortable place for me to be able to ask the question in the first place). Anyway, she was kind and helpful.
The downside is that the store is small and the selection is rather limited. This wasn’t an issue for me, since I was looking for something specific and they had it in stock. But obviously it might be for others.
All in all, a great experience.

When I walked in, the employee ignored me because she was on the phone. When a mother and daughter walked in, she got off the phone and immediately greeted them and asked if they needed help. Anyway, the clothes were not cute in my opinion. The fabrics were thick (even the skirts and summer dresses) and actually felt scratchy. The clothes were cheap-​looking and way overpriced for the looks and quality. I’d much rather go to Topshop for the price range.

My new favorite boutique! The person helping me pick out my bracelet was so cool too. We raved about the best thrift shops in Manhattan and Brooklyn, and I even updated my list of go to places because of her. I walked out of the store spending 95 dollars on a handmade leather and brass bracelet that I love so much. While I don’t always have the money to spend on luxuries such as these, it’s always good to treat yourself. The jewelry here is definitely what one should buy as a small present to themselves.

This company knows how to treat their customers. I fell in love with one of their rings and it was sold out on their website, after emailing them they got back to me super quickly and told me that they had one on backorder and that they could ship it to me in Berlin. A few things happened, mainly the German postal service losing my package and IGWT being total heros. Fast responses, amazing and human interactions and service, really incredible pieces and an all round great experience. I would 100% recommend that you give them a try as I did and they have made a life long customer out of me. Thanks IGWT!

Adorable shop and teeny tiny as advertised. That said, they have really adorable cheap sunglasses ($ 20 a pair score!) and some of the nicest sales help I have ever had the experience of speaking with. Go team!

I love this store. It’s small but well curated. I just bought an amazing dress from there and it’s my new favorite item of clothing. All of the clothes are original and very nice quality. A bit pricey but worth it.
Aside from women’s and men’s clothing, they also sell jewelry (including their famous engraved heart necklaces), sunglasses, and other unique accessories. There is one salesperson who is always there when I go in. I think her name is Brooke. She rules.

In God We Trust is a very tiny shop and I visited it because of all the wonderful reviews it had on Unilocal.Although the items within don’t reflect my personal style I must say that it’s very well curated. You can tell that every single item has been chosen with intention and because of the lack of space, each part of the shop is decorated in detail. If you’ve got that cool dark street style that’s modern Mad Max & The Thunder Dome, you just might discover some great finds.

A wonderfully curated boutique which carries a little bit of everything, for both gals and guys. The shop is a good mix of pieces at varying prices, yet everything appears to be of the same top quality and style.
Because the store features wares at appropriately reasonable prices, this is in fact dangerous, because I could have easily picked up an armful of things which would rack up a steep bill. Instead, I took my sweet ass time looking through every nook and cranny of the store, meticulously inspecting each item I was interested in. Furthermore, since there was a sweet sale going on the last time I visited, it was that much more difficult making any concrete decisions. The knee high clog boots that I tried on were insanely cute, and highly discounted. But, I knew packing them to take back with me to LA would be a bitch, so I forlornly decided against them.
I even loved all of the selections for men. A pair of forest green leather desert boots made me wish I had size 12 feet.
The girls working this particular day reflected the store in the best way, in which both were a mix of sweet, friendly, stylish, and sassy. They were very helpful and upbeat, but not in-​your-​face or breathing down your neck, making you feel rushed. They definitely made me feel at home.
While I would’ve liked to take half the store home, in the end I walked away with a fun pair of vintage inspired sunglasses and a much needed red leather makeup bag that can double as a simple clutch a la the wallet stylings of CDG (but for much less).
Indeed, in God I trust.

I’m pretty bummed out: I picked up a really great heart brass necklace that had «kiss me where I pee» inscribed in pretty little cursive handwriting for $ 40. At the time, I thought that this was probably one of the best jewelry purchases I have ever made.
Cut to me four days later, wearing said necklace while my boyfriend was doing just what the inscription asked of him. Somehow, in the midst of all this, my necklace broke! It was like some kind of cruel joke.
I did pick up a pair of sunglasses for holy fuck! Only $ 15. I also grabbed some handmade earrings for $ 10. I’ll make sure to not wear either of those things before engaging in any physical activity.

I will tell you a story about my recent visit to In God We Trust. I wandered in and was immediately all EGADS. Wanted to buy every single thing in here, including all the super-​duper pretty clothes, jewelry and accessories. Until I spotted the most incredible hand-​made leather satchel. It was gorgeous. It had all sorts of clever pockets It could be worn as a backpack! Suddenly, I was clutching it to my chest waiting for the salesgirl to finish being super cute and friendly with another customer so I could ask her the price.
She could see what was happening; I was falling deeply in love with this item and she had to intervene. She sidles up to me and says, «did you just win the lottery?» I started laughing, I knew this bag couldn’t realistically be in my price range but then she goes, «$ 800!» Our hearts sank in unison. She said everyone zeroes in on the piece because it’s so amazing, but no one ever buys it, for 800 obvious reasons.
I continued to peruse and found a belt I loved but they didn’t have my size so the gal took my name and info to call me when they get more in. We got to chatting, I said I loved her haircut and turns out she does hair and gave me her number if I ever want a cheap kitchen haircut. Awesome!

This is my new favorite shop in NY! I haven’t travelled east in a while but thus shop reminded me why I love NY so much.
Walked into this tiny shop and fell in love! Great shoes, gloves, sunglasses… ok great everything! I bought 2 necklaces from the coolest girl that was working. She said the owner makes them. The necklaces were gold hearts with what looks like hand engraving. What do they say? Well, the sales girl wouldn’t let me buy them unless I said it out loud. I have a truck drivers mouth so I didn’t care. You should go into the store and see these rad necklaces fir yourself!
This store rules.

For a store so teensy tiny it really packs a punch. It just exudes cool. From the clothing (small, new designers) to the accessories (rabbit fur beanies, brass stud earrings, an assortment of bowties and leather motorcycle gloves) it’s worth the quick browse when you’re strolling along Ludlow. I’ve found several great gifts for both the dudes and dudettes in my life and crippled my budget multiple times within only a few minutes and a stray browse around their racks.
Just yesterday I found a gorgeous silk mid-​sleeve black dress with elaborate back cut-​outs. Too bad that at over $ 300 it comprised the majority of my Christmas shopping budget and I had to flee the store before «something bad happened» with my credit card. Le sigh.

The last time I was in NYC, I walked into this tiny boutique called In God We Trust, got a huge kick out of the name, as well as the naughty engraved brass necklaces & walked out without buying a thing.
Six months of regret has been remedied by me kicking down the doors last week & picking up one of those necklaces with the witty, badass sayings, engraved in the designer’s handwriting. It’s true what they say: we really do regret the things we don’t buy rather than the things we end up buying.
I’m so glad I went back. My neck (& wardrobe) is now complete.
I won’t reveal what my dainty little necklace reads (or what the other naughty sayings were-you’re just gonna have to check them out yourself…)

This is a hit or miss place for me — sometimes they have cute things and sometimes they don’t.
I contemplated on buying their «hand-​scripted» jewelry here, but then again… if I really wanted to tell someone to F-​OFF, I can just do it verbally rather than wearing it as a necklace.
Cute idea but it only held on to my attention for 2 minutes.

get your sunglasses here and not TopShop.
they are only 15 bucks here, and there is a sign that says «Holy Fuck, are these glasses only $ 15 bucks?»
Awesome.

This place is great.
In an effort to help stimulate our economy, and my psyche with some retail therapy, I decided to pick up some D.S.Durga perfume and after checking online and seeing they are one of the few places that carry it, I headed to SOHO.
But once I passed through the doors, I wound up buying much more.
Can you say… one of a kind, hand hammered earrings made by the owner/designer.Granted, NOT CHEAP, but I would rather pay more for these than for some run of the mill gold hoops. Ok, so I have lots of those too but I love a piece of jewelry that is unique and these are dainty and whimsical and just pretty.
I had to have a super long necklace made of a variety of chains and stones that managed to be edgy and classy all at the same time. Also made by the owner/​artist.
And to finish my ensemble, a straw, very spring-​y hat that fit perfectly and looks super cute.
There were soft t-​shirts and bad ass jeans (alright, an über cute guy was trying them on and they looked great on him, so I noticed), scarves, dresses, shoes and lots of unique items that truly captured the SOHO of old. (Pre-​high end designer stores).
The staff was SO friendly. We chatted, she explained the origin of pieces and helped me find things that were my style and that I would not mind spending my limited resources on.
I left with a little bag, a considerably emptier wallet (’cause I’m poor) but a lighter spirit and if you’ve done your shopping right, that’s the way it should be.