Drome

Bold Street’s Drome is one of two branches in the city centre. This particular Drome seems alot more dreary and dromy compared to its other store in Liverpool One!
I found nothing exciting about this apparently fashionable clothes store that does have that trendy ego about it. With odd music playing in the background and high prices for branded clothing, it lacked appeal and variation. Not really my cup of tea. The exterior looks classy but inside is a different story.

Established over two decades ago, Drome is Liverpool’s biggest independent retailer of casual menswear, sneakers and accessories.
Located next to Resurrection on Bold Street, it’s spread over several floors and stocks a long list of British, European and American labels. There’s urban jeans, tees, sweaters and hoodies from Stussy, Junk Deluxe & Members Only, polo shirts, cardigans and smart casual wear from Ralph Lauren, Penfield, Duffer & John Smedley alongside the obligatory denim labels like Levi’s, Lee and G-​Star.
Admittedly, a lot of the stock in Drome looks quite old fashioned and dated now compared to Jack Jones, H&M or Urban Outfitters. If you look closely however, you’ll see more distinctive and playful lines like House of The Gods fab rock and roll tees. I was taken by the Iggy Pop and Mick & Keith Sequin but think the one I’d personally go for would probably be the black and white striped Blondie Offender!

Oh Drome. Dromey, Dromey, Drome. What happened eh? 10 — 15 years ago, Drome was Liverpool’s foremost fashion retailer for men and now it is but a sad reflection of those halcyon days.
My recent visit to Drome — probably the first in about 10 years — was pretty disappointing. There is lots of stuff here but most of it are polo shirts — loads of polo shirts? Despite the number of stock there is little choice — I’m not sure if any grown man would actually walk around wearing a t shirt of a naked women?! Oh unless your role model is John Terry… and your 11.
Downstairs has a number of trainers and plimsoles but very little variation amongst them apart from a few Addidas models to add a bit of colour to the display.
And this is just the Bold Street branch, since Liverpool1 opened they have set up another store down the road. I think I’ll wait til I’m struggling to review places before I venture in.