Fishloaves Inc

The store moved…
I called the number, no one answered. Don’t know where the new address is or if it is out of business

Like Maria who reviewed before me, I’m hesitant on writing this review because this is kind of like my new secret find but I really want this place to last! Fishloaves’ décor is extremely cute with vintage knick knacks and such. The owner is so friendly and nice; it’s like shopping with a friend! Everything’s under $ 40 so even better! :)

If you’d like to get away from the boring old Forever 21 shopping then read on my friends because I’m going to introduce you to Frieda at fishloaves! No they do not sell fish or fish bread or any type of goldfish shaped pastry, but cute clothes at very reasonable prices ($ 28-​$ 38). I first heard about fishloaves from Farida who is an avid Unilocaler and messaged me about the opening of her new venture. I love supporting female entrepreneurs and made it a point to check out her store while enjoying a leisurely evening of shopping with a girlfriend.
Fishloaves is located in the Sam Sung Plaza, on Keeaumoku, across the street from Wal-​Mart. When you walk into the parking lot it is on the left hand side and unfortunately doesn’t have its sign up yet so you’ll need to hunt for it. It’s a very small shop but in many ways that’s what makes it so adorable. Farida was there to greet us and she’s just as cute and sweet as her store. You know how people say that dogs and their owners match each other in appearance? I think the same goes with boutiques and their owners. The store is decorated with an array of found knick nacks from an assortment of garage sales and flea markets. Just taking a look at the décor is part of the fun of shopping at fishloaves.
As far as clothing goes, fishloaves is not for the Bebe girl or for someone who wants to show some skin, but rather for the demure and sophisticated chick who is more about simple silhouettes. Farida gets a lot of her inspiration from ‘Gossip Girl’ and fashion blogs, so you’ll find a very New York (ala Soho) artsy take on clothing at fishloaves. I found a really adorable chiffon tunic that I absolutely adore for $ 34. Super cheap when you consider its a boutique!
Hopefully Farida will add a few more racks of clothing into her store as I do feel like she needs more to choose from. I’ve been in the retail business and women need choices! I really hope fishloaves makes it because we need more mom n’ pop boutiques to liven up the fashion scene in Honolulu. Plus Farida is so nice that you really want to see someone like her succeed in her dream business venture. Oh that and I’m really looking forward to going back to fishloaves to find more cute clothes :)
P. S. If you’d like to see what new things Frieda has in stock, you can like fishloaves on Facebook and join their fan page. Frieda always posts photos of new items and things always look different than when they’re just sitting on a hanger.

I love Fish, I love Loaves, I LOVE FISHLOAVES!!!
I discovered this store one day a few months ago after eating phở at my favorite phở spot.
I’m a shopaholic and like to support local businesses, so discovering fishloaves was the perfect ending to my meal. The cutest little boutique store adorned with antiques. cute cute cute and the owner, Farida… she’s a DOLL! The sweetest thing! She is very knowledgable about fashion as she worked in the industry in NY.
I was surprised to find out that everything in the store was less than $ 40! The clothing that Farida brings in is different from what I’ve seen in other boutiques. Being unique is always a plus! I also love that Farida posts photos of her new merchandise on Facebook! I’ve bought some great pieces from fishloaves and am looking forward to adding more to my wardrobe!

I’m almost hesitant to Unilocal it so as to not let the secret out but I just have to share how much I love this adorable boutique! My fiancé and I were walking down Keeaumoku this evening when this store caught my eye. Native New Yorker and store owner Farida has conceived a great design for the store, blending East Village flair with a vintage Hawaii feel. The clothes are très cute and very reasonably priced. She also has a great assortment of antique jewelry. Speaking as a New Yorker myself, this is quite a find.