Exposure

This is my preferred branch between the other two locations (Kits & Yaletown) when I’m doing the weekend window-​shop simply because they seem to have a wider selection of clothing and accessories, as well seem to carry the latest merch before it gets passed around to their boutiques. However, considering the type of clothing (very modest and simple, but not exactly styles «hot off the runway») and brands that they carry, the pricing is ridiculous versus their fashion neighbours on the South Granville strip. Actually, I often find I can get the exact same item for a lower, better price mere blocks up or down the street. There was that one time where my request to have two items put on hold weren’t honoured and rather than try to fix the situation, I got a an apathetic, dead-​end response on the phone about a slip-​up on their end without even the slightest apology. Blech. I would imagine this is exactly the kind of retailer my mom would come to when she would still feel compelled to buy clothes for me… YUP, grade school. Expect lots of paisley prints, tie-​dyes, crochet, and Billabong. Biggest difference between this boutiques chain and, say, American Eagle is that it’s more expensive and that they sell mostly independent labels — some of which are local.

I find that this exposure location has much nicer stock than the other two (there are tops and sweaters in the west 4^th location which have been there for YEARS), and yesterday I was pleasantly surprised at the selection. Lots of new colorful spring stuff, and the billabong clothing was not that much more than you’d pay at the west 4^th skate stores (to counter the review below). Comparing US and Canadian prices isn’t fair, because we comparatively pay a lot more for the same things.
They have mocs and some hunters and scarves, but it’s mostly cutesy young woman clothing.
All the old fall winter merch is 50% off right now as well.

I was disgusted at how much they have marked up the prices.
I realize that they are on an expensive strip of land … but Billabong or other brands they carry are not premium brands. Compared to how much they cost in the States, there will always be slight markups to accommodate for fluctuating currency, but this place was borderline fraud. I saw made in China sunglasses with near $ 100 price tag on…
I might pop in there to kill time, but never would spend any money there.

This section of Granville is really great for window shopping. I really enjoy the funky items put together in the Exposure window.
Mostly I end up buying accessories here– a scarf, hat, bracelet. Usually they have some pretty novel and colorful items that I don’t want to live without. For the clothes– some of the name brands are more than I want to spend, but you can occasionally find a good sale price.
Fun place, might find something a little different. And different is good– get out of your style rut!