Frontiers No. 10

Frontiers No. 10 is an additional clothing display space on Stafford Street, to complement the Frontiers store that sits on the same street, just a few doors down. Both have similar sized premises, and stock a range of designers including Orla Kiely, Saltwater, and other brand names which are slightly off the beaten track, which is what makes the West End Village shopping area quite an interesting place to go browsing, as there’s quite a high chance you’ll find an unusual garment to your liking.
Frontiers No. 10 gets definite points for going for more unusual designers, and not displaying the same old, safe brand names which predictably pull in the punters. Most of the clothes here are versatile and designed to be regularly used pieces in your wardrobe. I find Frontiers No. 10 slightly harder to navigate than Frontiers down the road, and the clothes weren’t catching my eye quite as much as in the other store. I think, in all fairness, despite there being quite a few pieces someone in their twenties and into fashion would wear, I’d say overall the range here is aimed more at yummy mummies and a slightly older age range, so you won’t really find anything too edgy or over the top here.