Wow, bright and shiny store layout with over 100 new phones hanging on dispay, from new just out in the market HTC and Samsung to basic phones. Prices vary but the new gadgets E300-E400. Saw some new tablets and big flat screens, yadda yadda yadda. Very shiny. I like shiny gadgets as the next guy but my Sprint phone from the States of New York City, America does not work in the great city of Amsterdam, so I stop by this midsized store and got what I needed a cheap E30 phone with E50 pay as you go per minute. In Amsterdam I needed to make a +31 and my Sprint phone was not getting any service. In the shadows of the hidden stock of fancy phones on display, yes the call to duty is answered by a cheap basic phone for quick use for a frequent Amsterdam tourist like me. What gave this place 4 stars is not it’s shiny décor +1, the service of high end gadgets +2 but the very informative, friendly/pleasant dude in the nice white blazer and scarf around his neck and sleeked out hair who was awesome in answering all my questions the second I stepped in the door looking and wondering what would be the best and most affordable way just to call someone when my home’s cell service is not working because it does not use a SIM Card.