Heineken Experience

Los museos también pueden ser divertidos! Es un tour muy ameno por la historia de Heineken y los detalles de su producción. Además, tiene juegos divertidos, por lo que es ideal ir con amigos para divertirse más. Con la entrada (18 euros) vienen incluidos dos vasos de cerveza al final del tour y uno en una demostración en la mitad.
Es una buena experiencia, pero no me parece vital si uno tiene solo un par de días en la ciudad. En ese caso mejor directamente ir a tomar unas buenas cervezas a cualquier bar.

I was pleasantly surprised with this tour. It was of course very marketing centric, but that’s totally to be expected. It’s way more interactive than the average museum, and you get two (half) beers at the end of the tour.
It’s definitely one of the worthy touristy things to do when you’re in town!

You pay for 2 beers and a tour.
But you get so much more.
Got 2 beers paid for including another free beer that’s given at tasting they don’t tell you about. At the tasting you can win other beers for free too. Then once tour is completed you can get a free boat ride & free beer glass after boat trip. Best money spent in Amsterdam.
Bonus is the actual tour of the place got money’s worth in beer

Fairly interesting tour, with some factual information and history. Some pretty cool things to interactive with. When including the free beer the ticket price is good value for money.

At 18 EUR per person to get into a brewery tour, we almost turned back around and walked out, but I’m glad we stayed. The Heineken Experience is a lot more than a brewery tour; it’s part museum, part tour, part store and part bar, with a lot of extra odd pieces thrown in for the experience. When you’re in the beer-​tasting room and they start asking the audience questions, pipe up and yell out your answer — your reward will be an extra tasting glass of beer.
You’ll see the official Heineken Clydesdale horses being groomed in the stables. You’ll see the massive copper mash pots. You can record a green-​screen video of yourself doing karaōke or a green-​screen photo of you peering out of a copper mash pot. The bar at the end is pretty lively and the wristband they put on you has two plastic tokens on it. Each can be exchanged for a pint of beer or both tokens can be used for one pint of their new Extra Cold beer (the tap itself is so cold it is encased in an inch or so of ice).
Similar to an amusement park, you’re forced to walk through the two-​level store on your way out of the tour. Be careful with your credit card since you’ve been plied with as many as four beers before you step foot inside. I think the highlight of the tour is a virtual reality simulator much like the Universal Studios ride where you strap into a car and the car tilts and rocks in a darkened room with a small movie screen in front of you. The movie is about how they make their beer and includes getting spritzed with water, blasted by the air of a large fan, and bubbles descending from the ceiling.

I need to start by saying, I have been a lot of beer tours. I live only 20 minutes from Golden where Coors has a free tour that includes beer so that is hard to beat.
I went to the Heineken Experience with my mother who really liked it. For me, it was touring a bad club. You only talk about the beer for the first part of the tour (the bar experience is fun) and then then rest is just a show.
I did like seeing the horses and being in the old brewery itself, but the rest was silly. Another pro is that you can take a free river boat tour at the end which we enjoyed. The boat ends at a Heineken store on the other side of town and they don’t tell you where to go really. It was confusing but the boat ride was nice.
If you like learning about beer, keep your 16 euros and go to a pub with a knowledgeable bar keep
Visited October 2015

Fun place to visit. Friendly staff willing to ask answer questions. It is probably best to go with friends as most of the activities are interactive. We didn’t have to wait long to get a ticket which was handy!

A Heineken Experience é uma maneira deliciosa de conhecer mais sobre essa cerveja. Na visita você é apresentado aos ingredientes da cerveja, conhece o processo de fabricação e tem um show de Heineken. Mas pra mim a parte mais legal é uma experiência 4D que mostra como a cerveja se sente ao ser fabricada, vc se sente literalmente uma cerveja. Muito bom! Na Heineken Experience vc vai ver, ouvir, cheirar, sentir e no final se deliciar de Heineken.

— You can go to the gift shop and obtain your personalized beer bottle or mug, without having to go through the Experience
— Personalization is cheaper than expected. The mug and beer bottle were about $ 8 a piece

Had a fun time at the Heineken Experience. We went maybe an hour or two before closing and I wish we had more time for all the activities and games. There are plenty of opportunities to win more glasses of Heineken throughout the tour so you can definitely have a nice buzz going. We couldn’t finish all the Heineken they gave us. Probably not my favorite thing to do in Amsterdam, but it was fun to experience.

Super touristy but if you’re in Amsterdam and never been then try it once!
17 – 18 Euros but it comes with 2 free drinks at the end. They give you one free mini drink in the middle. It’s basically a brewery tour. Self-​paced so you can take as many or little pictures as you like.
It was interesting and took about an hour… I didn’t read every single thing so I imagine it might take longer if you did.

Beer and laughs, what’s not to like?
This was soooo much fun! Even if you don’t drink, I would still recommend going.
There are many interactive games and things to do. There’s a beer glass game, Dj game, etc. Theres also lots of cool music/​videos everywhere. Along with the fun, it also discusses the making and history of Heineken.
The funniest part was going through the hallway (right before the drinking area). In this hallway, there is a projection on the ground and when you step, the projection moves with you. My cousin decided to do the worm going all the way across. It was so funny and a worker saw and said «That was awesome! I’m gonna go get you a free beer»! And she did lol
Your entrance fee includes 2 free drinks which are redeemed using the green buttons on your entrance bracelet. I decided to get the xtra cold heineken, so delicious! Not sure if it was just me, but the beer tasted sooo much better there lol
Lastly, the gift shop has a lot of cool things. I got my dad a glass with his name etched into it, and a few other things but the Heineken shoes I got were my faaaavorite! They’re so nice and I haven’t seen them online so I’d recommend getting a pair for yourself there.

Heineken Exoerience ist so ungefähr als wenn man die Bitburger Brauerei multimedial aufbereiten würde und ein riesiges multimediales Besucherzentrum hinstellen würde mit Schwerpunkt Brauerei und Brauerei Merchandising.
Das Ganze ist im beeindruckendem alten Heinken Gebäude wo sich die Brauerei Heineken bis in die 80er Jahre (?) mitten in Amsterdam befand bis die Räumlichkeiten zu klein wurden.
Die Experience Tour selbst habe ich nie mitgemacht, man kann u.a. in einem Shop alles Mögliche kaufen, was mit Heineken gebrandet ist.
Im Dachgeschoß gibt es ein wunderschönes Konferenzzentrum mit Bar und Terrasse welches ich schon mehrmal für Geschäftsveranstaltungen genutzt habe. Man genießt sehr guten Service mit Fingerfood und Getränken und in den Pausen die grandiose Aussicht über Amsterdam. Wenn man genau hinschaut, sieht man am Horiont die riesigen Passagierschiffe anlegen am Passagierterminal.
Perfekter Service, gute Konferenztechnik und natürlich: gutes Bier. Wir kommen sicher wieder!

The Heineken Experience was a prototypic brewery tour with lots of selfies and not too many surprises.
Just like every other brewery, they told us that Heineken is brewed with high quality water, premium hops, and a secret yeast factor for a delicious and distinctive taste. And of course, there was also be a tasting room where the staff enlightened us in the correct way of enjoying a Heineken. But since Heineken is just a pilsner, common sense told me that the tasting room was probably just blowing smoke up my behind.
Unlike other breweries though, this one was filled with fun and games. Parts of the tour felt like a frat house with a big budget, and they even played loud, obnoxious electronic music to help feed that perception. There was a room where they showed many of the popular Heineken commercials, reminding us of why we love the iconic green bottle so, so much.
The most intriguing part of the tour had to be the free drinks at the end where we got an option of choosing ‘Heineken EXTRA Cold’. I was completely baffled by the name. What in the blue hell is extra cold if beer was already supposed to be cold? I have since proposed this question to some of my peers in the entertainment industry.
«What’s cooler than cool?»
Andre 3000: ICE COLD!
Big Boi: When it’s cooler than a polar bear’s toenail.
Mike Posner: When it’s cooler than me.
As insightful as these answers were, a cloud of confusion still hung over me like foam over a beer. Did the existence of Extra Cold means that I have been buying relatively warm Heineken all my life?
The question was too depressing to ponder over and I stopped myself from getting too far. We all know what happened to the ear of a certain painter the last time someone in Amsterdam got too upset. However, if you are planning to visit any smart shops around the city, I hear they may just hold the ingredient to open your mind and unlock the secrets to this ExtraCold question.

If you like Heineken and beer, this place is pretty cool. You get to learn all about how beer is made, specifically heineken. You get to help make some beer and get to even customize your own bottle. They have tastings along the way and even a program to teach you how to properly poor your own draft beer.
Also, if you get a chance, go to their rooftop bar with great views of the whole city.

Visita muy recomendable, me divertí muchísimo, normalmente dicen que hay cola, pero tuvimos suerte y entramos directamente, aunque también se puede comprar on-​line y con descuento, las entradas incluyen dos cervezas, además de una más que te dan durante el recorrido, que te las puedes beber en una especie de bar al final del experiencia!

Very worth it! You get to see the history of Heineken, takes lots of selfies with their cool backgrounds, fun hands-​on activities, and drink beer! It’s like an adult playground! (Probably more suited for 20 – 30’s year olds though.)
TIP: Buy the ticket at Tours & Tickets place (located somewhere in the heart of Amsterdam)! Saves you a few euro!

This is the second time that I have been to the Heineken Experience and I havent been let down yet. Yes it is a touristy, but it is fun! It is a self guided tour through the factory while learning an extensive view of making beer. Throughout the tour there are stops to learn about the yeast, wort, and hops, how to pour a pint of Heineken as well as a ride! At the end there are several lounges and interactive games and even can make your own music video. The tour ends with 2 pints of heineken fresh from the tap. While we were leaving we noticed that if you had just gone on a tour they offer a free canal trip, it was fantastic! We were planning on taking a canal ride as it was so this hit the nail on the head. The tour ends at their Brand store in Rembrandt plaza where they give you free Heineken glasses. Highly recommend!

2.5 stars. This is a very interesting experience at least, and as I’ve been on a few other brewery tours I can probably say that aside from the Anheuser-​Busch Tour in St. Louis, No other brewery I’ve seen gives as extensive a look in the beermaking process as this one. That said, I’ve also been spoiled by free tours in the U.S., so comparatively I’m having a bit of trouble justifying the price point on this one. For a self-​guided tour to be 18 euros, that’s a bit of a steep price to pay consider I’ve been to similar (again see the free Anheuser-​Busch Tour).
The one question that you’ll constantly have throughout this tour is «What the hell does any of this have to do with beer?». This applies especially to the latter part, after the brewing process, where you just have colorful rooms filled with kinects, a sports room where you can play various games, a beer-​pouring game to test your virtual pour skills, and two lounge areas that seem more Club Heineken than Brewery. You do get 3 free beers through the tour, and the bar at the end of it is for its credit a pretty fun place to hang out. Regardless, it is a mix of a brewery tour/​psychedelic experience (oh Amsterdam), with a healthy dose of propaganda and over-​the-​top marketing. That said, some parts are, dare I say, entertaining?

*SPOILER ALERT*
I believe a tour can be incredibly touristy and lame, but also fun. I went in 2009. Went on a simulator where you pretend to be bottles– I called it Star Brewers. In the process we got sprayed with water (filtered) and heated with lamps (pasteurized) and I was tempted to smack the head in front of me during the bottlecapping segment but showed some reserve.
We got to sample the beer before fermentation, which strangely I liked (cold, it tasted like iced tea and corn tortillas; hot, it tasted like corn on the cob water). We had a toast «Prost!» and learned that foam is actually good (keeps in the carbon dioxide– problem is nobody wants to pay for foam). We got to videotape ourselves singing a traditional Dutch drinking song from a canal boat (screenshot).
The tour ends with a dark, modern club with oversized vinyl cubes to sit on surrounded wall to wall with a bombardment of pulseating club music and quickly edited video images. I felt like Clockwork Orange’s Alex with my eyes forced open on Willy Wonka’s boat.
Finally there is an actual pub (World Bar) where you can enjoy two more Heinekens (we learned the «e» is called a smiling e— look at it) on digital tables with cyber-​coasters. We tried singing that Dutch singing song but some local girl slapped me. Apparently I accidentally sang that I wanted to farm her vagina. So sing in English is my advice.

Es una parada obligatoria si vas a Amsterdam. El museo te cuenta la historia de heineken, cuando se fundo etc. Como hacen la cerveza, todos los procesos que siguen. Se que parece aburrido pero lo bueno de este museo es lo interactivo que es. Tienes otras zonas, como la zona champions league, la zona donde te enseñan a servir cervezas, mucha mas. Y como no los más importante, con la entrada te vienen 2 cervezas heineken, mas una tercera que te dan en una demostración.
En conclusión, aunque sea la entrada bastante cara, unos 20 euros por persona, vale la pena ir.

This is a place that you must visit when you are in Amsterdam! It is a hefty price of 18 euros for the self-​guided tour however, I think it is worth every euro! I thought it was very entertaining. The tour comes with 3 free drinks. The tour is similar to any other brewery tours in the U.S. They give you the spiel of the ingredients used in making the perfect Heineken beer, the fermentation process, which takes 28 days, and of course, you get to try the finished product.
It was interesting to learn about the history of Heineken. I was surprised at how many kids that were there. I personally don’t think this is a kid-​friendly place!
The best part of the tour is the simulated room, which shows you how the beer is made. I don’t want to ruin the surprise for anyone, but you get the full sensory and visual experience of the whole beer making process. I found it hilarious how the floor you stand on randomly shakes and unexpectedly, you get water splashed in your face and a heat lamp shining right above your head to make it more surreal. I had a good laugh.
The last part of the tour is the best part, well mainly because you actually get to order beers, but also because they make the place seem like a hip and fun bar. You have an opportunity to meet people on the tour too. You also can be your own bartender and learn how to properly pour a glass of Heineken from tap. For some reason, the Heineken tastes better at the brewery!

I’m usually in the camp of «seen one brewery seen em all,» but the Heineken Experience definitely makes an effort to make it a little more entertaining. Yes, you will get the same boring spiel about the fermentation process that sounds like «blah blah blah when do we get to drink the beer?» The multimedia they use in the tour however does keep you awake and somewhat interested.
Between the interactive video they use, the historical timeline that has games, and the fact that Heineken tastes about 20 times better in Amsterdam, I’d say that I walked away from this experience being a pretty big fan of the green bottles.

This place is an absolute must for all Heineken fans that are visiting Amsterdam. It’s pretty much a Heineken lovers dream. Basic admission includes a tour, a couple free beers throughout the tour and a pretty awesome look into the history of the beer and how it’s made, transported etc… My recommendation would be to pick up your tickets ahead of time to avoid any lines at the door. This will help to ease the overall process. You also get a free Heineken glass upon exit which is an awesome keepsake.
Pros–
Learning opportunity
Beer
Free stuff
Cool tour
Excellent service
Cons–
Long lines
Crowded

Musée incontournable pour la marque Heineken. On découvre la création de la marque ainsi que la fabrication. Il est possible de faire quelques dégustations. Il y aussi des mini jeux et la possibilité de faire pas mal d’achat de produits dérivés. A faire pas mal.

Egal ob Bier Trinker oder nicht, diese Tour sollte man einmal mitgemacht haben.
Der Eintritt klingt preislich erst einmal wuchtig, wenn man aber bedenkt das es zwei kleine Biere, einen gratis Foto Automat und einfach nette Gimmicks während der Tour gibt dann ist der Preis schon okay.
Es gibt viel zu sehen, zu lesen, aber auch einfach zwischendurch Möglichkeiten sich auszuruhen und dank eines großen TVs berieseln zu lassen.
Man hat viele Möglichkeiten während der Self Guided Tour um sich zu entspannen oder selbst tätig zu werden.
Beim posieren vor dem Screen um ein Foto zu schießen das auf ein T Shirt gedruckt werden kann oder beim Postkarten verschicken.
Gegen Geld kann man sein eigenes Heineken Label drucken oder lernen wie man Bier zapft.
Also in meinen Augen lohnt sich diese Tour, in der man einfach selbst entscheiden kann wie schnell oder langsam man gehen mag und damit fertig ist.
Im Sommer würde ich die angebotene Schifffahrt die im Preis inklusive ist unbedingt machen.

This is a great little tour, and I would rank it right up there with the Guinness tour in Ireland. At first, you might think that a historic landmark or a church might be better use of your time, but I am here to say that for some the Heineken Brewery is a religious experience… And besides there is beer.
The tour was just as good as the complimentary beer, and as other reviewers have stated, the tour is great; however, my favorite part of the tour was the puppets… yes, that is right, Beer Fans, I said puppets. Toward the end of the tour there is a stop animation film on the history of Heineken Beer, and I found this to be informative and entertaining. A lot of people pass by this section of the tour, but I say don’t for it is the best part of the tour… besides the beer, of course.

Musée Heineken ! Pour 18 € incluant le droit d’entrée + 1 verre cadeau Heineken gratuit + 2 verres de bière Heineken gratuits à consommer sur place, vous allez visiter un musée dédié à la bière Heineken. On passé donc en revue toute l’histoire de cette bière depuis le fondateur Mr. Gerard Adriaan Heineken jusqu’à aujourd’hui. J’ai bien aimé voir les anciennes cuves qui permettaient de brasser la bière, ce fut intéressant au début mais à la fin, à mon avis ce n’est que de la grosse publicité et du marketing gratuit. À faire un jour de pluie.

Recomendable al 100%, es bastante mejor de lo que me esperaba, está muy bien pensado para que no sea aburrido, tiene muchos sitios donde poder echarse fotos graciosas y te dan entre 2 o 3 cervezas. Después puedeis ir en barco por el canal gratuitamente hasta la tienda donde te regalan un vaso de heineken bastante chulo. Muy entretenido.

L’expérience Heineken a Amsterdam ou comment être pris pour des moutons a portefeuille…
Vraiment déçu de cette expérience justement car je suis un amateur de bière et je me disais qu’une grande marque (si ce n’est la plus grande) de bière comme Heineken aurait fait une sorte de musée interactif génial a son effigie, que nenni !
Déjà ma queue pour entrer, je crois que nous avons eu de la chance car nous n’avons fait que 10min de queue, puis ensuite le prix d’entrée fait mal et on sent clairement qu’ici c’est de l’abattage.
Pour résumer, vous traversez de nombreuses petites pièces au départ, avec l’histoire de Heineken, les récompenses, etc… Pour ensuite atterrir dans une pièce où l’on vous explique le processus de fabrication a partir des différents ingrédients, si vous avez la chance d’arriver au bon timing !
Détour ensuite par une très grande pièce (et c’est pour cela que je met deux étoiles) ou vous découvrez de belles cuves de brassage avec des petites surprises a l’intérieur. Ensuite détour par une sorte d’écurie, mais vous êtes derrière des vitres, mes chevaux ont plus de liberté que vous a ce moment la…
Pour terminer sur la fameuse expérience où vous êtes transformés en bouteille de bière, attraction dire a sensation mais qui né m’en a pas tellement donnée… En plus vous on est collé les uns aux autres, donc c’est distrayant mais faire 30mn de queue pour ça, c’est un scandale !
Pour finir en beauté, bien évidemment avant d’atterrir dans le magasin pour vous faire acheter des goodies, on passé par une pièce ou l’on goûte une bière (petite) puis par des pièces où l’on peut en avoir une autre (mais nous n’avons pas eu le courage car il y avait trop de monde et de musique forte). La deuxième étoile de justifie aussi par le fait que l’on peut prendre des photos rigolotes et se les envoyer par mail.
Bref bien déçu par cette expérience avec vraiment trop de monde et trop de queue (surtout pour l’attraction) au final pour voir peut de choses vraiment palpitantes, dommage !

Malgrè tous les superbes avis deçus j’ai vraiment été deçue de cette fameuse expérience Heineken. La déception vient peut-​être aussi du faite que les avis étaient magnifiques et que cela donnait vraiment envie de tenter l’expérience mais bon ce n’était pas trop pour moi, pour nous !
L’entrée est chère et on fait la queue un petit moment dehors avant d’avoir le droit d’acheter son ticket.
Puis la visite commence. Très bien on commence par nous donner un beau petit bracelet verre pour avoir le droit à deux bières gratuites, cela devrait bien s’annoncer ! Mais non, on commence par des dédales de couloirs avec quelques photos historiques, bref rien de palpitant, même si la mise en scèné est très bien faite, c’est joli, c’est mignon. On a plus l’impression d’être dans un Disneyland de la bière sauf qu’on nous avait pas prévenu qu’il fallait absolument refaire presque trente minutes de queue, debout, dans des couloirs où il fait extrêmement chaud pour accéder à une «attraction». On se sent pris au piège car on n’a même pas le droit de sauter ladite attraction pour pouvoir aller plus vite. Donc on attend et on né sait même pas pourquoi, ce qui donne l’impression d’être parqué comme des moutons. En parlant de bêtes, c’est peut-​être la partie avec les beaux cheveaux Heineken qui était sympa. Bref, on attend, pour avoir le droit a un simulateur plutôt sympa c’est vrai mais qui né casse pas non plus quatre pattes à un canard !
Une fois le simulateur fait, là c’est le lavage de cerveau pour ados boutonneux afin d’acheter à tout prix et par tous moyens des souvenirs Heineken ce que je trouve un peu abusif. Et même pour sortir on est obligé de passer par la case boutique, chose que je n’aime pas du tout.
Bref, on sort de là avec une bière Heineken dans le ventre, qu’on se le dise, bière qui n’est pas non plus la meilleure du monde. On en sait un peu plus sur la fabrication des bières mais sans plus non plus. Et la partie la plus belle de la visite, qui est la salle avec les immenses cuves n’est pas du tout mise en avant ce que je trouve dommage. Il faudrait qu’il y ait des animations dans cette immense salle pour que le cours en vaille le coup.
Peut-​être à faire à plus, dans l’idée de boire le plus de bière possible, mais pour un réel enrichissement il est préférable de passer son tour.

Normalement 17 € l’entrée mais vous pouvez profiter de réductions à 15 €, souvent dans les hôtels et boutiques de souvenirs. Il y a un vestiaire pour né pas être encombré durant la visite. C’était très intéressant. On apprend comment fabriquer de la bière, on voit les cuves et on s’amuse à travers différents petits ateliers. L’accès offre deux bières (mais vous en dégusterez trois grâce au premier atelier) et un cadeau gratuit qu’il faut malheureusement aller chercher dans un autre établissement (pas eu la foi) à quinze minutes de marche. Décor design, ils ont mis le budget pour retaper l’ancienne brasserie Heineken.