Apple Store

Don’t waste your time. You are just a number here. They don’t care about customers. I had an appointment at the genius bar, but there was a mob of people waiting to check in and only one person working. By the time I was checked in, I was too late and they cancelled my appointment. Meanwhile downstairs, a bunch of employees were standing around doing nothing. I’d rather spend my money at Mac Repair. The technicians are much more competent, and they treat you like a human being.

Vielleicht tatsächlich mein schönster Apple-​Store. Jedenfalls von innen.
Mehr als die Optik kann man ja bei dieser «Kette» kaum vergleichen: die Produkte sind identisch, das Personal gedrillt, was soll’s.
Der Apple Store in Amsterdam punktet allerdings mit Superlativen: mit der größten Geniusbar der Welt sowie der Welt größter Produktpalette.
Sonst zeigen sich Unterschiede der Apple Stores in der Regel nur in Location sowie Architektur der Verkaufsräume.
In beiden Belangen nimmt der Apple Store in Amsterdam eine Sonderstellung ein.
Amsterdam per se ist schon eine coole Location überhaupt. Wie meist ist auch hier der Apple Store im schönen Teil des Zentrums, also nicht am Hauptbahnhof (was das Zentrum wäre), sondern gegenüber der Stadschouwburg am Leidseplein, umgeben von edlen und teuren Geschäften.
Untergebracht ist dieser Store im Hirschgebouw, benannt nach seinem Auftraggeber, dem Herrn Hirsch. Der ließ nämlich vor mehr als Hundert Jahren ein Warenhaus errichten, was man der Architektur noch immer anmerkt.
Die beiden Etagen sind überaus hell und freundlich, galerieartig im Rechteck errichtet, das den Einfall von viel Licht bis ins Erdgeschoss ermöglicht.
Den Charakter des noblen alten Warenhauses aus dem Anfang des letzten Jahrhunderts nehmen die massiven weißen Säulen auf sowie die riesigen Deckenkassetten, ebenfalls weiß. Die Deckenleuchten sind nicht etwas in die Decke eingelassene Strahler, sondern betonen vielmehr den Old School Charakter der Räumlichkeiten.
Wie in Big Apples Chelsea gibt es hier wieder mal eine gläserne Wendel– statt der breiten Freitreppe, diese sogar noch von einem gläsernen Zylinder umschlossen. Mal was anderes.
Und so ist einfach der ganze Store: mal was anderes, zudem etwas besonders hübsches!
Das Hirschgebouw steht auf der Liste der Amsterdamer Architektur-​Highlights, zu Recht!
interieur-​technisch definitiv Platz eins der Apple Stores, die ich kenne.
Unter’m Strich muss sich das alte Warenhaus aber mit Platz drei begnügen. Placa Catalunya und vor allem Hamburgs Alster liegen viiieeel weiter vorn!

Such a beautiful building! Apple chose it right.
The store is super big, and it’s always packed. If you have an appointment at Genius Bar, they will do their best but it might take quite a while. Not because of the staff actually, but a lot of people use Genius Bar to set up their devices or small problems so that’s why there is a big waiting time.
They do make up for it with a pretty big staff. They are always willing to help, and they will help you through the whole purchasing process and choosing (they know all the product info really well of course, and will give you a lot of insight and opinion to help you choose properly.
I’ve bought one iPhone here and been to Genius Bar three times and always got great service! They help you set up everything until your device is up and running (I’m guessing that’s protocol in all apple stores?)
Anyways, super cool staff and hey, it’s apple!

VERY FRIENDLY staff!!! I came here during my visit to Amsterdam and had to come in to buy something and the people there were great! I was assisted with my purchase by Bas and Jason from the team there and they helped me with everything A-​Z. Good experience!

Sadly… worst experience with an Apple store so far. There are a few staff that were attentive, like the gentleman by the door. However, it’s impossible to get someone from the Genius Bar to tell me where to go, where to make an appointment, or even say hello. I was shuffled around from one guy with an iPad to another. It appeared most of them avoid making eye contact by playing with their gadgets. I stood next to one guy with an iPad waiting to ask him where to go, when he finished with his customer he walked away briskly. Unfortunately this is the only Apple store in Amsterdam. Fortunately there are other authorized places to have my Mac fixed. Will avoid this store as much as possible & will make my Apple store visits when I visit family back in the US.

I remember when this place first opened and I saw it at 5am on a cold dark morning when coming back home from the airport after a trip overseas. It beckoned to me on the deserted streets like a heavenly lit church, a place to drown your sorrows and find solace in technology. It has been a haven ever since, serving the needs of local Mac believers for years.
Somehow Apple managed to take an iconic Dutch building and use its beautiful unique features while also making them their own. There is the typical Dutch spiral staircase, but instead of being claustrophobic and dangerous, it’s open and airy and safe to walk down, even for kids. There are the original columns of the building, but with giant clean window panes put in between them, the better to see the newest iGadget with. They have lovely skylight lighting inside, but instead of hot and glaring sunlight, it evenly distributes soft bright daylight everywhere.
Other than that, it’s your typical Apple store. The Genius minions are forced to be a little more polite than your typical Dutch service person, but they are still more gruff and unpleasant than a happy smiley American Apple Genius. But I’ll take what I can get. I am a true believer in the Cult of Mac, so I’m just happy to have someplace I can go worship in real life while living over here.

This is a beautiful store and its BIG! I came in there without an appointment because my charger stopped working while we were on vacation here. I did not have to wait long to be helped and they replaced it with no hesitation!

Beautiful and huge. Most amount of help tables and display tables I’ve seen in any Apple Store so far. A huge Genius Bar. Tons of staff. Surprisingly a very small amount of extra products to buy like cases l, headphones, and cables. The essentials are there.

This Apple store helped me several times with my unfortunate luck with Apple devices. On each occasion they offered A+ support and were very focused on helping me with my computer hardware issues. In each case they remedied the problem for me and reassured me of the Apple commitment to customer service. The staff are knowledgeable and do not seem to hate Americans like some other shops in and around Amsterdam. For that reason I offer a 5 star rating. I came away from this Apple store very satisfied. A+

The Amsterdam Apple Store. Probably the biggest one in The Netherlands? Compared to ours in Haarlem its huge.
I noticed that my colleague was allowed to hold the Apple handheld from the Apple-​boy to insert his own email address. In Haarlem they would never allow that. Upon asking the answer was very logical: in Amsterdam there are so many nationalities purchasing goods and how do you write down an email address of somebody who tells you that in Russian English. Got it :)
This store is immense. The display of Apple goodies btw is — like in every store — modestly simple, though numerous. I keep seeing the poor third world hands that manufacture all that. Can’t help it. And I’m an apple fan. I am.

The staff at this store really saved me in a time of need. I was on a layover between the UK and Dubai, and staying with friends for a small vacation. I had a Macbook Air that I wanted to give to a friend but that needed a repair. An authorised repair place in Dubai had told met that I would have to pay 500+ Euros to get it fixed and so I waited to go to Amsterdam, and come to this store.
Long story short, the repair diagnostic took 45 seconds and the gentleman at the genius bar was very patient with me and explained everything. The repair took less than two hours and cost a total of 106 Euros and my friend loves his computer and it has no problems at all in the last six months.
Also; I’ve done some shopping here before and the staff is always very helpful and very friendly. The store is drop dead gorgeous and in one of the nicest city squares in Amsterdam, which is a total bonus, because while waiting for the repair to take place I took a walk of about 50 meters and had a wonderful lunch with a beer!
What could be better.

Please excuse me while the steam billows out of my ears… the Genii at this location are just not so. A recent laptop issue (exploded pixels on a retina display coupled with a defective battery) required us to come here 4 times… beginning with them being out of the necessary part to them accidentally putting a Scandinavian-​language keyboard on the computer… all of the issues required us to keep returning. When they finally got it right, the Genius was getting exasperated while my husband just checked to make sure they actually put the right keyboard on… all the guy cared about was getting his signature and moving on about his merry way without ever making sure that they made a correct fix! I’m going to Haarlem next time… there is no plausible way that it/​the Genii could be any worse than this location.

The reason why I love Apple stuff is not just because their hardware is beautiful, though that’s one of the reasons, but because I have never had an unfixable problem with any of their hardware. Ever.
Sure I’ve had some issues, that’s normal. But each and every time the guys and girls at the Amsterdam Apple Store have been more than helpful. Every issue has always been fixed to my satisfaction (and trust me I’m not easy to please!).
Even when my fist iMac had display issues that I thought I had caused myself and never went to get them fixed because it was already out of warranty when I discovered it was actually a manufacturing issues, I got the entire machine replaced. Replaced by a newer model as my model wasn’t available anymore. And this was outside of the warranty period!
Had a small issue with my iPhone 6 and in less than 10 minutes it was replaced by a brand new one (no it didn’t bend). Sure it was still within even the first year of warranty, but no questions asked, no implying I did something wrong.
Nope, fixed! Just like that.
I’m sure some people have more serious cases and perhaps a less easy going experience, but I leave those reviews up to them.

AT first I had an IPhone 4S. IT dis not Work anymore. I was here ABOUT 10 times. I told them I am a digital ignorant man. IT is like a car. I can use iT but I have No!!! Idea hoe iT Works.. After All these visits I was told THE guarantty time was over and THE Phone was broke. I gave iT to a student. Hè told me THE Phone was working Good again and iT was probably a bug in THE software. THANKS Apple. NOW I got a 5S which does not Work anymore. I am very disappointed.

Der Apple Store im Zentrum von Amsterdam ist hell und freundlich und lädt einfach zum reingehen ein.
Über die Produkte muss ich an dieser Stelle sicher kein Wort verlieren.
Hier geht es einfach nur um die Location.
Breite Gänge, viel Platz und viele Tische, an denen man surfen kann oder einfach nur mit seinem eigenen iPhone rumspielt.
Die Räumlichkeiten schienen wohl vorher einmal von einer Bank genutzt worden zu sein, jedenfalls macht dies so den Eindruck! :-)
Der Store in Amsterdam steht in meiner Liste, der schicksten Apple Stores sicher ganz oben, wird aber noch vom Hamburger Store geschlagen! ;-))

Sehr geiler Store und vergleichbar mit CoventGarden und Berlin. Einfach futuristisch und soooooo viel Platz im Store, dass man sich verlaufen könnte.
Auf der Fläche des Store sind unzählige Mitarbeiterinnen und Mitarbeiter, daher ist die Betreuung super.
Ein Erlebnis für jeden AppleFan. :-)

Der Apple Store in Amsterdam ist riesig und sehr schön gemacht. Ich war wegen einem Problem mit dem iPhone dort. Mir wurde super geholfen und der Service war topp!

LOL strike one. I entered the building from the side of Leidsesquare. No one was at the door to greet me. No worries… I looked around at the myriad staff and customers all entranced in the screens before them. This by the way was my first experience in this store so I was expecting to be wowed. I fussed around and fidgeted with a few mac books on one of the tables and didn’t manage to get anyone’s attention. So I went looking for someone to help me. I was here to buy a mere accessory but dagnabit where were they?
Strike two. I spied a security guy eyeballing the lay of the room and asked him where yonder accessories might be. He said they were upstairs. Okay. Just me and this WAS my first time in this store so I was wondering if there was a store directory somewhere. Nowhere to be seen but maybe somewhere just not anywhere I looked. I got up the beautiful staircase and still couldn’t see where the accessories might be. Just more stuff on tables with everyone’s eyes glued to the screens. So I spied another guy and waited for him to get free so I could ask him where the accessories were. When I finally asked him he responded in a «I’m sorry but I’m busy and that’s not my job to show you where that stuff is.» «In addition if you look over there in that corner that’s where the accessories are and any of those people in blue shirts can help you out» tone and then promptly disappeared. He did manage to sneak in, «you enjoy the rest your shopping experience!»
Strike three. Now don’t get me wrong. I’m easy to please and very forgiving and I get told I’m too nice. Well… Finally, I find the accessories and the area they’re in. Problem one. The people in front of me have no desire to share space and let us all look for what we need. Problem two. The man in front of me is so focused he almost stepped on me several times. I’ve no idea if he sees me. Problem three. I overheard the girl in front of me ask where she could pay for her item. Who would take her money? Yep that was a good question. There is nothing posted identifying where you pay for items neither are there price tags. So, I spied another security guy and asked him where the cashiers are. He told me all of the blue shirts are cashiers. «There is one now. Why don’t you ask her?» So I did. She wasn’t friendly when I asked her if I could pay for my item. She didn’t ask if I’d found everything I needed or if I had any questions. All she said was, «chip card or cash?» I was on the verge of ending this experience and was hoping to end it soon. I replied, «cash.» She lead me to the far counter, rung me up, took my money, gave me my change, bagged my item and gave me my receipt. No «thank you» or «Have a nice evening.» Regardless, I told her «thank you.» When I descended the glass staircase I noticed that each entry door now had a person standing at either one, greeting or saying good bye to customers coming or going.
I’m sure all of the previous reviewers had great experiences. I expected one myself. So now I know where most of the stuff is and where the cashiers are. However, I’ll shop online. Truly, it is a beautiful store though.

The clerks were really nice but what a freaking waste of my time my visit was — and after my visit my MBP is acting funny!
I set up an appt. online for the Genius Bar. In the appt. form I entered the reason why I was going: 2007 MBP’s keyboard+trackpad not working + battery problems. When my Genius Bar guy came to get me I told him what the problem was: 2007 MBP’s keyboard+trackpad not working + battery problems.
The guy connected some cables to my laptop, clicked around and finally gave me the genius that was his diagnosis: keyboard+trackpad not working + battery problems. But he added that there was nothing the store could do because they don’t work with items older than 2 years. Genius indeed.
But apparently they CAN do something to a machine that’s older than 2 years because my MBP has been acting up since my visit.
I hate Apple.

Ein echt großer und schöner Store.

I was in Amsterdam for 7 days for work and getting all sorts of other errands done before I headed back to No Man’s land.
I have the amazing ability to destroy any Apple product that comes through my hands. I cracked my ipad screen and shortly after, it just decided to power off and was no longer functional.
In 7 days, I found myself in this store 3 times. Wow, I am a serious loser. The first experience I had, it was a five star experience. The guy who helped me was able to power on my ipad immediately and also showed me all sorts of things on my ipad. He was patient and helpful, and not to mention, a very handsome blonde Dutch man. He scheduled for me to come into the Genius Bar so that I could figure out what to do with the cracked ipad.
OK, second visit wasn’t bad. Probably a 4 star experience. No hotties to be found, but helpful staff. I was told I could either give them my cracked ipad and they will give me a new one as a replacement (289 Euros) or keep it (as it stilled worked) and buy another ipad (350 Euros for ipad mini). I had to think about this as I wasn’t sure what to do. Also, I have an ipod that I destroyed while running, so the backlight doesn’t work and basically, on its death bed. I asked if I could get it fixed and I also got the same answer. I went home and mulled over my options.
Third visit. Super fail. Absolutely did not like the guy who helped me. He was in such a rush (now granted they were busy), but he also said he could only help me with one device. I told him I was on a time constraint and would be flying back to Africa soon, but he didn’t care. He wasn’t interested in helping me at all. Needless to say, he was nothing to look at and he wasn’t helpful. I decided to give them my cracked ipad and got a new one, but was pretty unhappy about the last experience.
Oh well, you win some, you lose some. Can’t always have a hot Dutch man to help you with everything in life. Not everyday can be paradise!

I don’t know what to say about this Apple Store because it is not something you can uniquely elaborate on. It is like describing something generic of almost all Apple Stores. They have each section for their iPods, iPads, iPhones, MacBooks and big displays. That’s the first floor is a huge open space if not for these Ikea looking tables with the gadgets on them, the large displays on the wall, bright lights, super clean and smooth décor. But a beautiful interior nicely laid out. But isn’t that the same of all Apple Stores? Maybe I am just not wowed because to me I have seen the Apple style here in New York City. I am accustomed to it already, to me nice and unique but I am not an Apple groupie even though I own several of their products.
In a little bit, the way it’s design is like a library, maybe a library of the future? I saw toward the back, customers were sitting down and using their MacBooks and iPads. The seating is limited, but this day I went it wasn’t busy. I used one of their MacBooks and was able to go online and check my email, the words were in Dutch, btw.
I didn’t go up the rotating upstairs but I assume, again, like most larger Apple Stores that is where the Genius Bar, software, media and presentation center is.

This has to be one of the most gorgeous Apple stores i’ve set my feet in. The building is huge. The curving glass staircase is beautiful. The moldings. The light fixtures.
The natural light that radiates throughout. Magnificent.
As if that isn’t enough. The staff is super friendly. We wanted to check out the new 5 before ordering them. We got all our questions answered and a nice demonstration of the new features.
Love this amazing store!

— The biggest Genius Bar in any Apple store in the world.
— One of the biggest Apple stores.
— The only Apple store in the Netherlands.
— Huge and beautiful architecture with respect to the old existing architecture, both inside and out.
— Lots, and I mean LOTS, of Geniuses (Apple service and sales employees) walking around for your service and convenience.
— Cash registers? Any blue-​shirted Genius you can find IS a cash register. Just tell them what you want to buy.
— Amazing products in all aspects: Quality, build quality, user interface and software (power, efficiency and easy of use)
— Unmatched service!
— And despite many ignorant utterances, relatively cheap products in the long run because of the durability, longevity and service (and they’re virtually malware-​free)

Superbe magasin de la Pomme en plein centre d’Amsterdam, le lieu en lui-​même vaut le détour: conservation des moulures originelles, grandes baies ouverte sur la place, splendide escalier circulaire en verre. Les employés sont extrêmement sympas, n’hésitez pas à leur demander un service, même si cela n’a rien à voir avec les produits sur les tables. Le wifi est en outré gratuit et illimité, pratique quand on est vacances.

This store is set to change the retail business in Amsterdam. Every evening is ‘koopavond’ now that there is an official Apple Store in Amsterdam. No more waiting until Thursday to get that new iPad or iPhone.
I have been to more than a dozen Apple Stores in the last few years, but have never seen one with such exuberance and elegance. Of course, there is also the staple Genius bar, the friendly staff, the mobile points of sale, the awesome demo gadgets, and the secret desire to have unlimited cash to buy everything inside. But, this latest Apple Store is made to scale with the awesomeness known as life in Amsterdam.
The glass staircase is wonderful and easily visible from even the outside of the store. What better way to spend an hour than going up and down on that marvel of a staircase, taking pictures. The Genius Bar is probably the biggest I have ever seen. Hello same day troubleshooting!
An Apple Store in Amsterdam wouldn’t do justice unless it catered to almost every country in Europe. Amsterdam, after-​all, is one of the most multi-​cultural cities in the world. No surprise then that the 300+ staff at the store is able to help out loyal Apple fans in 14 different languages. Yes, you read that right. This is great.
There’s also the free wifi, ample sitting space, and numerous tables for you to try out things you just learned at the regular workshops. Kids getting cranky from all the walking around the city? Just have them play a game or two on the iMacs in the kids section. They wouldn’t want to go anywhere else!
The Leidseplein area is no longer limited to being an ‘entertainment area’. It has just become the ‘get the best possible gadgets buying experience’ area of Amsterdam. I look forward to many more happy visits to the city’s finest shopping store.