Evolution Clothing

After eying up some dressing in the shop windows every week I decided to go in and find myself a dress for a garden wedding I was attending later that day (yes, I am a last minute shopper). They definitely have the hookups!
I would say this is a very trendy store; many of the pieces in the shop are highly in fashion and I would probably not wear for more than a season or two.
However, they have some of the most AMAZING sales. I ended up getting a dress for $ 35 and it was originally $ 99. For a Ponsonby boutique I would say that it is very reasonably priced. The dresses are no more than the the $ 99 – 115 ish range.
I usually wear only red, black, white/​beige, and blue so going here was different to what I normally wear, but for the price I thought it was a good way to branch out and wear something loud (they have quite a few loud and trendy).
I wouldn’t go here for basics or for things you want to last forever. I don’t think the quality is that great. I noticed on some of the sale pieces that the stitching was coming out (and wasn’t noted on the price tag).
The staff was also nice and friendly, but not too over bearing which is the perfect mix for shopping in my opinion.
I wish Unilocal allowed 3.5 stars. I wouldn’t say I am a fan, but I will definitely shop the sales racks in the future.
TIP — they get new product every three weeks, which means new stuff on sale I would presume? Either way, new product is always coming in!

You’d think that Evolution would suffer due to it’s location. It is right up next to some of the ‘coolest’ stores in Ponsonby, and by ‘coolest’ I mean most expensive. But I think it really holds it’s own, and perhaps this works in it’s favour.
Admittedly, I generally go here on my way to these other stores, but there is always something in the window to draw me in. There is a lot of stuff that doesn’t appeal to me, but there are often simple staples or super unique outfits to tempt me.
The staff are really great — they don’t pressure or hound you but they’re also there whenever you need them. And they’re cute and supportive when you’re shopping on your own, which I’m often doing.
The prices are pretty good, but there is often a surprisingly expensive thing in there somewhere. Nothing compared to next door though.
Give it a go, you might find a little gem.

Sitting next to high end Ponsonby Rd designer stores Superette and Adorno, I immediately thought The Stockroom would stock similar highly-​pric ed designer duds. But a friend and I were recently enticed in by a charming little frock in the window and were surprised to find out that the price tags on many of the funky and original-​looking clothes were between $ 80 — $ 150, not $ 300+ as we originally thought.
Had my eye on a little knitted cardie with black and flouro trim for $ 89, so that gives an idea of the style of clothing and price range on offer.

I only discovered this clothing store a little while ago and it’s really great! They have so many cocktail dresses all in such incredible colours. They stock a range of different brands, nothing designer but all very on trend. I would’t say this is a cheap store, things seem to range from $ 50 to $ 150 most of them at the higher end, but if you are after a wide variety of extremely on trend and fashionable clothing this is definitely the place to come. I would say the clothing would suit 20 somethings as the dresses and skirts are pretty short. They do have really nice jackets however, things like leather style bikers and blazers. One thing I absolutely love about this store is that when they decide to have a sale they really do, and by that I mean things go from $ 100 right down to $ 30 so if you’re a bargain hunter this is your place. Friendly staff and good road parking make shopping here so easy!

My first memory of this Ponsonby store was a few years ago during the grueling hunt for a ball dress. I’ve never been one to spend huge amouts of money on fancy things and so same was going for the much anticipated ball season. I was after something flattering and funky that wasn’t going to break the bank. I found exactly what I was after here at Evolution. It was a black knee length strapless dress with a tight corset top and a puffy-​ish skirt. It was exactly what I wanted. This dress was only around the one hundred dollar mark, which is an absolute bargain considering some girls dish out big bucks for their one hit wonder dresses.
Since that purchase I’ve popped into Evolution every time I’m wondering the streets of Ponsonby. They always have a great variety of clothes with cool casual wear and fancier pieces too. For the quality and unique style you find in here the prices are quite reasonable too. Worth having a look if you’re around!

Evolution is a funky women’s fashion boutique located on style-​savvy Ponsonby Road. With the ‘progression of style’ as their logo, Evolution caters to females aged 16 – 30 and provides everything from dresses and jumpsuits to blazers, bags, jewellery and nail polish.
As I work on Ponsonby Road, I often pass by Evolution and can’t help but take a peek inside. Last time I was there was one of those awful but fabulous shopping experiences, where you want to buy absolutely everything in the store. Although I restrained myself, I couldn’t take my eyes of a brilliant floral blazer and these huge round sunglasses… Girls, if you’re after great party wear or bright, bold streetwear, Evolution is the solution to your problem!
The selection of nail polishes has also increased over recent weeks, with great pastel shades now available that will be perfect to lighten the mood as we head into colder winter weather.
Tip: Evolution also stocks all your basics — slips, singlets, plain tees and leggings; so no need to worry about buying anything sheer, you can grab something to go under it at the same time.