Jaeger LeCoultre

First, even if you are not serious about making a purchase, I would consider visiting this place to get an education about watches. The store doubles as a mini museum with three floors of current and historical models of JLC watches, and with sales staff happy to educate you. I’ve never seen an ATMOS clock (a clock powered by atmospheric pressure changes in the environment) in person anywhere else. It was a treat.
Second, the service center downstairs managed by Mathieu is top notch. I brought my reverso duo face in for anti-​magnetic issues (turns out walking through airport security checks might mess out the balance wheel in the watch). Service was great and I walked away learning more about my watch. (I particularly enjoy the part where he describes my watch as a «she», rather than «it», which may either be a result of faulty French translating that is done in his head, or the fact that he regards a JLC watch as a living, breathing organism that he cares deeply about. I prefer to think it is the latter).
Third, when I bought my watch here in 2012, it was a very pleasant experience. While they could not move on the retail price, the sales associate offered a 16% (rather than the usual 12%) VAT refund and also threw in a second, black ostrich strap (on top of the standard brown croc one that comes with the watch), which I currently use. After visiting the service center, this past time, I looked at some more watches, particularly an ultra-​thin with a date function and received similarly friendly and accommodating service from Elena. While I would rather not double up on the same brand for my next watch purchase (for diversity reasons), the overall experience at the JLC flagship in Paris, both for sales and repairs, in addition to some of their very nice models available, will make the decision to look to another brand very difficult indeed.

Highly recommended! I visited this location in search of a deployment buckle for my Reverso and was assisted by two extraordinary sales staff who installed the buckle within 5 mins. The level of expertise, attention to detail, friendliness, and passion for JLC and watchmaking was supremely evident throughout. These guys were incredibly down to earth and it’s clear they love what they do. And while I wasn’t looking for anything new, there’s quite a good selection across the range including some boutique exclusives. Could not have asked for a better experience!

Pour certains les montres né servent qu’à donner l’heure, pour les gens comme moi, ça tient du culte.
La Reverso a été crée pour les joueurs de polo il y a 75 ans de cela, afin d’épargner au verre de cristal les chocs et les rayures qui diminuaient très nettement leur espérance de vie (voir qui l’abolissait sur le coup).
Je la recommande si vous avez les moyens et que vous souhaitez faire un cadeau inoubliable. Plus original qu’un bijou et tout aussi immuable, cette montre au luxe qui sait se faire discrète né peut que plaire.