Sparkles

Sparkles is a kitschy novelty– and party-​wear store where your great-​aunt might shop for some Mardi Gras bling on her way to New Orleans.
This is a great store for Carnaval masks and feather boas. They also have the world’s largest selection (I may be exaggerating) of bejeweled, encrusted pins, badges and neckwear — with this stuff on, you could duke it out with Lil’ Wayne (I am not exaggerating).
I think you can order custom rhinestone pins (Your name in 2-​inch rhinestone letters could be the hit of the party).
Take a Unilocal photo at your own risk! Even hardened paparazzi flee from this shopkeeper.

Sue is the lovely lady who owns the place. She is so sweet and talkative and helpful. I went there to check out 1920’s styled things and this is the place to do it. Lots of fun, neat and unique items. It was a pleasure to shop there. Thank you SUE for being so sweet and lovely. I will return for more purchases def! Tell Jefferson we love your stuff that shines!!!

I went into this store on September 16, 2012 looking for something for my daughter’s birthday. She is a Marilyn Monroe fan and I knew this store had a few things. Unfortunately when I strolled around the store the Monroe things were limited and nothing caught my eye. As I was leaving the sales girl Natalie asked me if I was looking for something in particular. I mentioned Marilyn Monroe. Natalie said one moment I want to show you something. She went to the back and returned with an amazing framed movie poster of Marilyn. I immediatley asked if it was for sale and she replied yes. I bought it. Natalie was so kind, very wonderful at customer service. She too is a Marilyn fan! Thank you Natalie, my daughter will be very happy with her gift!
Karie McKinnon
Sacramento

I’ve purchased a few things from here, such as my green sequin purse. I think the target customer must be tacky older women, but I’ve found some fun unique things in there that I can rock.
The last time I went in, the British lady that runs the place sort of followed me around the store. I am being honest when i say I have no idea why. I wasn’t even touching the products. But I’d did pick up a beaded shawl that I was really considering buying. She was instantly in my face asking if I needed help and then she said that it was not for playing with and snatched it away as soon as she could. What the heck? I’m 28, not 14, and really, truly, i was not doing anything disrespectful. I hope she loses some customers for that.

The name says it all. Everything in there sparkles and glitters. Tiaras, costume jewelry, novelty shirts, jersey shore sparkle– definitely something for any type of lady. Perfect if you’re into the red hat thing, there’s about a million in the back. MY sparkle moment– seeing my first feather wig. However, do not attempt to touch anything or take a photo in this lady’s store. Warning signs everywhere. Not sure what would happen but it seems scary. Oh, and «no cell phone use in the store». It’s like a thrift store gem stop with a mean librarian constantly watching you.

I recently went to a Ducal ball in Sacramento and Sparkles was the resident jewelry on hand to bling out the queens.
Anyhow, she had a lot of nice pieces. I bought a tiara that is the replica of the old Mikimoto Universe crown minus the pearls. I thought it looked familiar but wasn’t quite sure until researching it later. Anyhow, both ladies including English Sue were both pleasant to with and even supplied me with a box for my new head jewelry. I give a 4 star because some of the pieces seemed a little high for the quality compared to other costume jewelers that I’ve seen around. But the jewels were beautiful all the same.