De Novo Fine Contemporary Jewelry

If you like creative jewelry design, this is the place. They carry designers from around the country and the world. It’s not the same stuff you see in most jewelry stores.
A range of styles: some pieces delicate, others robust, some modern, some baroque. A mix of metals and stones. Variety of price points from ~$ 100 to $ 2000+. There’s a lot of stuff in the $ 100 – 500 though.
The only downside is that if you love something, it’s likely to be a unique design so you can’t count on it being there if you pass it up and then later decide that you want it.

ONE OF THE BEST STORES THAT I have found in Bay Area. Every time i have visited the store, everyone in the shop has been to gracious and very helpful. they let you explore it fully and help you as much as possible. They have excellent customer service. I bought earring + necklace set about a year ago and i requested them to help us wash the silver necklace and without any hesitance they did it… in fact they did it very fast per my request…
OWNER of the shop is so professional… her way of handling shop and customers is Extremely commendable. this is a THIRD consistent year when i am visiting the store and getting something extra ordinary out of the shop…
Whenever my wife wears jewelry from De Novo, she always gets compliments on top of compliments!!!
Thanks De Novo :)

Holy Mother of Jewelry.
This is shop is IT.
This THE PLACE to buy something unique, beautiful, stunning, gorgeous.
I come down from the City
There is NOTHING in SF to compare!
Outstanding!
Mind freaking blowing!

DE NOVO JEWELRY is one-​of-​a-​kind shop!
My husband had my engagement ring custom made through this store and I am constantly getting stopped with compliments. I have had several people ask to take pictures of it with their phone cameras. It is a unique ring — not your typical princess cut diamond set in platinum engagement ring. (It will never cease to amaze me why so many women want to have an unoriginal wedding ring that looks just like her friends’ rings. Boring, conventional and sort of pathetic.)
If you actually want to wear jewelry that is expressive, original, gorgeous and well-​made, you need to come to this store! The store’s interior is beautiful and just browsing the jewelry is kind of like having a trip to a museum.
The owner (I believe her name is Cherry or Cherie) is amazing. She is so classy and charming. My husband was so impressed with her through the making of my ring.
On our first year wedding anniversary, my husband had two earrings made from the same jewelry designer who did my engagement ring. On a recent trip to Italy, I lost one of the earrings and I felt devastated and guilt-​ridden. Long story short, I was told by De Novo staff that it was very expensive to get the earring replaced because the price of gold has gone up considerable. We just bought an expensive house in San Francisco and I didn’t have the money to get a replacement made. Cherry, the owner, found out about this and approached me to ask what had happened with my lost earring. We realized there was not much I could do if I couldn’t afford a replacement.
But Aha! — Cherry called me a day later because she must have sensed how sad I was that I could not get a replacement made. She approached the jewelry designer for me and they, together, came up with a solution for me to get two smaller earrings made (in the same vein) for a trade-​in of my larger earring.
I am so appreciative of this gesture and the fact that she took her own personal time to think «outside the box» for me. Cherry has nothing to gain from this act — she is just being kind. While I will never get my original (sentimental) earrings back, I am looking at this new pair as a symbol of renewal and change and the fact that I will probably receive them right around my 3 year anniversary feels great to me!
Thanks Cherry and De Novo for being outstanding and exemplary in so many ways!!!

A wonderful place and team. Outstanding collection of contemporary and always changing/​new artists. I have gotten many items for my wife here including her and my wedding ring. They always carry truly original designs from artists from all over the world which makes a wide variety of handpicked styles. If you are looking for beautiful jewelry in the Bay Area, this is the place to go.

This is the most wonderful place, especially if you want original beautiful artful fine jewelry, one of a kind contemporary designs. The sales staff are great, they know their artists, and when you go in they’ll show you the buried treasure in the drawers underneath the glass cases. This is fine jewelry for people who want something unique, artful, and that the kids are gonna fight over in your will.

Easily one of the Best jewelry stores on the Peninsula! Fantastic quality, original designs, beautiful pieces of art jewelry that make my knees buckle. Super friendly service too. One of my favorite metalsmiths shows here (Barbara Heinrich) as well as an awesome variety of local and international metalsmiths. They have shows every month, too. LOVE IT.