Swatch Store

Yesterday, I walked into the Swatch store at 640 Broadway with 14 — yes 14 — swatch watches in need of batteries. I expected to have to pay, but it was free. Thinking it wold take forever, I had planned to drop the watches off. Since they can’t keep watches overnight I instead decided to wait. Nathyn and Tabitha were completely awesome! They replaced all of the batteries, set the watches AND polished them. I was blown away by their friendliness, professionalism and work ethic. They didn’t even pressure me to buy another watch, but of course I will remain a devoted Swatch customer — in large part due to the high quality service that they provided. Swatch is lucky to have great employees like Tabitha and Nathyn. Way to go Swatch!

These guys spread their passion for their product right onto you. They are welcoming and do a beautiful job engaging you and treating you like royalty. You will love swatches even more after you visit. You can buy an affordable, durable iconic and fun watch right here. Terrific!

Teddy is super friendly and has endless patience with kids! Went over few options was very helpful and attentive. Great shopping experience with my son! Over all the staff is fun and easy going :)

Marvelous experience. Chris went above and beyond today helping me replace two swatch bands in record time. Excellent customer service form start to finish. Swatch stands by their products. Also, sales clerks are welcoming and knowledgeable about range of swatches. Thumbs Up! Kind Regards. Alex

Store opens at 10 am NOT 9 am.
Super friendly and helpful staff. Free watch battery replacement!

They have really wonderful customer service here. I came in to get a new watch band and despite the store being crowded on a Saturday, they replaced my band and battery quickly (the battery was free, I forgot that you get free batteries for life with Swatch). The staff there turned an otherwise mundane errand into a pleasant experience.

Chris Guerrero is a real Swatchdoctor!!! Amazing! He brought my 1991 Swatch back to life after 15 years hidden in a drawer, dead, waiting for a miracle! And he and Tabitha Aponte polished the glass and replaced the batteries of 3 other old Swatches. They are as good as new! On top of that a great service on my new Swatch! Friendly, wonderful and brilliant service you guys! Thanx:) this makes NYC sunny again. The Swiss would be proud at you;)

These guys especially Tabitha and Chris were great. I have two Swatch watches and they fixed them. The first a classic was working again because Tabitha was able to get the mechanism working after the store in Grand Central place a smaller battery instead of the correct size battery! The second is an Original from 1993 and Chris got it working again after I had been told by the guys at Grand Central and at Times Square stores that the battery had leaked and it is no longer operational. I took the watch back and went to see Chris and he got it to work after 22 years! Great job — these guys know what they are doing and work hard on helping the customers.

Great service. Got my new band plus free battery and buffing in 5 minutes. Thank you Swatch people!

I wanted to let anybody and everybody know that the customer service at this shop is SUPERB. I’ve gone in several times with various problems and questions and each time I have been greeted with the utmost courtesy and desire to help! Amazing. In particular, CHRIS must be ‘recognized’. I watched him with other customers and could not wait until he ‘got to me’. I could not have even imagined better service. Patient, helpful, constructive and obviously wanting to solve any and all requests. Especially in the environment of general deteriorating customer service, he especially stands out as a «GEM».

I bought a watch at this location in December 2013. Recently, the watch started losing time so I brought it in for the staff to take a look. While they were unable to fix it, they offered to replace it at no cost since it was still under warrantee. Chris helped me pick out a new watch face that was similar in style to my old watch face, and Tiffany helped me fill out the new warrantee. The whole exchange was friendly, easy and polite. I will return here the next time I need a watch.

The swatch store is always a fun time. Did you know that they now offer free buffing AND battery change? WIN and WIN. The staff is super friendly and take their time helping you pick the best watch for you. I love this place!

My Swatch watches have been resurrected. So happy with Swatch’s new promotion of getting free batteries for all my old Swatch watches. These are my collector Swatches and now I can wear them all again, some are older than 20 years. I enjoyed my time at the Swatch continue on

These guys are great. I came in on a Sunday afternoon after my old Timex broke and I wanted to browse for a Swatch. The sales associates were extremely friendly, polite and helpful. I apologized for asking to try so many watches on and I was told that they would be happy to let me try as many on as I wanted to. They also didn’t try to up sell me and happily pointed out the selection of reasonably priced watches when I told them I wasn’t looking to get something too expensive. It’s rare to find sales associates like that, ones who listen to you and don’t pressure you.
Overall, highly recommend. Low key, pleasant experience that will keep me coming back here for all my watch needs.

The products Swatch offers are amazing, but the customer service of this location is absolutely top notch. I’ve come in before for a new battery and a cleaning and I was in and out of there in about 10 minutes. My watch recently broke but luckily it was under warranty. Chris was amazing and hooked me up with a brand new watch on the spot. I seriously can’t say anything bad at all about the store and specifically about all of the employees I’ve encountered, especially Chris.

It’s not just that I love swatch as a brand but they also have great customer service!
At this location specifically the staff is always super friendly and willing to try and accommodate you.
it’s nice to know there are still places that take responsibility for their product.
I have had issues about repair but even if one person says its fine go in the next day and the new staff will help.
I recommend.
I am a swatchette for life.

I dropped off my swatch with them for a Repair. Without a drop-​off receipt they promised to call me next day. For two days I still haven’t heard from them and when I try to call them, their land line directly send me to a fax machine. Can’t believe it’s happening with Swatch!!!- A world wide company, and my favorite brand!

Cool products. Plus a SUPER friendly, courteous staff.
They replaced my watch for a nominal fee, but they polished the bezel and whatnot for free.
The Swiss are SO nice, it turns out…

I had a very close, personal relationship with the Swatch store in Boston, MA. It closed after I moved there. The feeling of loss still pains me. I’ve loved Swatch stores ever since I was a little kid. I mean, they’re so colorful. What kid wouldn’t love a Swatch?
I finally started buying them when I took a trip to Paris in 2005. I kid you not, there were no clocks anywhere. I swear, the French hate time. Quite possibly the very idea of time offends them. But when we first got into the city, there a Swatch store was, and I bought the bright red one I still wear today. It lasted me about two years before the strap broke. Then the battery died. I thought hope was gone.
When another of my Swatch’s lost it’s battery locomotion (at this point, years later, I have three total), I decided to find a store in NYC (since I know lived here) and see if I could replace the battery. I brought my old red one to see if they could do anything with it. Not only did the fix the strap, they also buff them out so they look brand new again. For a little over $ 20 bucks, I went from one functional Swatch to having a choice of 3 again.
I eventually want to buy on in NYC — there’s a really ugly Empire State Building one I have my eye on — but it’s hard to justify the expense when I already have so many Swatches to choose from. This store, which used to be an old Hot Dog stand (thus, earning it’s nickname on their website) is the best. It’s odd there’s another one so close, but the people who work here are always SUPER nice, efficient, and professional. I brought Alex P. here with me and I think he was only half bored.
It’s a great store. Grand Central, of course, is convenient with me working around the corner, but I don’t mind taking a special trip to Bleeker just to give this store — and the many Swatches there — some love. Fully & Totally Recommended.

Clean store, good customer service…
But i’ve seen better made watches worn by a 3 year old.