Irregular Choice

This place became my favorite splurge any time I had a little extra money. I fell in love when I first happened to walk by the store. I have been shopping there for years and have about 10 pairs. I usually tried to buy a few pairs each season and received gift certificates often from friends for birthdays, etc. One season, I didn’t see anything I was really interested in and wondered about the possible expiration of my gift certificate. There is NO information about an expiration on the gift certificate or on the website. I called to ask about this a few months after receiving it. The sales associate had no idea and hung up on me. I immediately called back and she put me on hold eventually passing me to someone else who said she wasn’t sure but didn’t think so. In my many experiences working in retail, gift certificates expire in 2 years and at the very least 1 year. One month later, I went into the store and was told by a different man that they never expire. I went in a few months later to check out the new season’s collection and found something I loved. This sales associate ironically wearing a necklace that said «WORST» was by far the worst associate I have ever experienced. When I asked him about a seasonal sale, he replied with a snarky attitude that the store NEVER has sales. I informed him that I shop there several times each year and that there are often sales. He rudely says no that maybe once there was a small sale because of the economy or something. I have stopped in MANY times and have NEVER seen him before but he demands he is right. When I go to pay with my gift certificate for these boots I loved, he asks oh what’s this. How old is this? At this point, it was less than a year old. I explained to him that I was told by an employee that they don’t expire. He snickers and tells me that they expire after 6 months. 6 months?! And that it didn’t matter anyway because they just got a new computer system and that there was no way to redeem it anyway. I’ve never heard of a gift certificate expiring after 6 months and what if I received it 2 months ago? I guess that wouldn’t matter since they got a new computer system. I tried writing an email to customer service but it was ignored. I have spent a lot of money in this store and am very disappointed in how this played out. I feel horrible that my friend wasted his money on the gift certificate. I will never spend money in this store ever again.

First of all, the designs of the shoes are simply like dreams come true, when I first saw pictures online I was like LUV LUV LUV!!! The store décor is also straight out of a fairytale. And the staff is nice and friendly and helpful.
So everything is great EXCEPT that the actual quality of the shoes is just egregious! I bought a pair of Love Bug, they felt pretty good when I tried them on in the store.
The first time I wore them they didn’t feel uncomfortable either. But the second time I went out in them, not only did they started chafing my feet until the skin rubbed off one of my toes, but the plastic bowties on BOTH shoes fell off within hours and I had to sew them back on after I got home! The bowties were so flimsily attached to the shoes that the price I paid for the shoes was totally not justified, I would expect something much more well-​made for the exorbitant price!
I will not buy from this brand again but would do much better to buy a cheaper pair of plain shoes and customize them myself.

I recently bought a pair of Irregular Choice funky flats (online) and since I was in Soho over the weekend, I had to check this place out.
Their shoes are so crazy, colorful and eclectic. Never seen anything quite like them and although my style is classic/​casual, there were a handful of toned-​down pairs that I fell in love with.
I’ve worn my fabulous flats almost a ½ dozen times and they are ridiculously comfortable. I got a crazy deal on them but they look expensive :)
This place was staffed well, moderately priced (not ultra high end), expect to pay $ 100 – 200 per pair, and the décor was super colorful, artsy & fun. I had so much fun just browsing around.
Staff was really friendly and they even offer sweet treats and wine to their customers… very cool.

love

Cruella DeVille but nicer.
You wear a pair of these bad gals and every other gal in the room is talking.
From the varied textures and fabrics, to the winsome and graphic arrangements of colors, these shoes are made for Almodovar films, the Wizard of Oz… anything cinematic and dramatic. They inspire «the tease» in me: should I splurge, or should I not.
If purchased, those shoes would absolutely inspire serious dotage. It would be difficult to cross the street at times from people stopping me – and those babes would be a hazard.
I love the store. The lady who greeted me – Andrea – was spunky. She was very approachable, which is a tendency I really appreciate in that sort of high-​endish store. She offered me the heart shaped card upon request with an upbeat smile and was heart felt/​genuine when we chatted a bit about how awe-​struck the shoes made me feel. She indulged me, which I really appreciated. From her, I learned the creator is from Bristol. Random fact, but fun nonetheless.
Shoes are meant to be fun. And these gals – this collection of highly original, silly, striking shoes – are meant for walking.

Shoes.
Shoes.
Shoes.
oh my god!
Shoes.
These shoes are $ 300.
These shoes are $ 300.
These shoes are 300 fucking dollars*.
Let’s get em!
I’ve been a fan of Irregular Choice (and of course, Shoes by Kelly) for many years now. I used to find them occasionally in stores like TJ Maxx and Marshalls in the midwest for less than $ 50 a pair. Upon moving to New York and spending a great deal of time in a building just north on Lafayette street, I wandered south of Houston (in search of a sammich… don’t judge…) and stumbled upon a dream come true!
«Come with me, and you’ll be in a world of pure imagination!»
These shoes are straight out of a fairy tale: daring shapes, bold colors and patterns, fun fabrics, and intricate details adorn these works of art. Fortunately, a pair of these babies is a bit cheaper than anything you can purchase from an art dealer or gallery. Most pairs are between $ 80 and $ 200, and I think it’s worth it. The shoes are durable, and though I wouldn’t abuse them intentionally, they hold up well to normal wear and tear from pounding miles and miles of pavement here in NYC. I’ve found every pair I’ve owned to be comfortable, even the heels (not as comfortable, say, as a sneaker, but comfortable for heels!). I find some of the shoes to be a bit too over the top for my personal style at this point, but others to be the perfect compliment/​offset to my entirely black/​grey/​off white wardrobe.
Sales associates are always friendly and helpful without being pushy. The reason for the loss of star is for the lack of inventory/​size selection. This can be seen as a blessing or a curse: (curse in my opinion because I seem to get there too late) They only stock a few of each size in each style, so if you see something you like and you wear a very common size, (like 9 or 10… according to the sales associate I spoke to, those are the sizes that go first!) you better grab it because they aren’t going to get any more! And the US website’s inventory is based on the inventory of this store, so you aren’t going to find it online (unless someone bought it to sell on Ebay… always possible…)
Shop here if you want your footwear to be brought to you by the letters L, S, and D… and I mean that in the best possible way. Unless of course you wear a size 10 and are grabbing for the same shoe that I am, cause I’ll have to cut you.
*with the exception of some tall boots, all of the shoes were in fact much less than $ 300

Really neat and unique shoes for somewhat pricey prices but I can see it being with it if its the shoe of yer dreams and you wear em a lot. It’s like a wacky shoe museum in a way as well. Very fun, would love to see more boots and sandals and sneakers in here though!

Alice In Wonderland. Charlie and the Chocolate Factory. Rainbrow Brite. Strawberry Shortcake. Put them all in a blender, and you will have the décor of this store. It is beautifully lit, colourful, psychedelic and everything I wanted in a Saturday morning cartoon.
If you are an Anglophile, and love funky unique shoes, this is the place for you.
As a grow-​up that still has toddler instincts, this place suited my adult and infantile needs. I bet Freud would have a field day here.
I was in need of a new pair of boots. I have two pairs of boots that badly need to be retired, they have been worn so much that the soles have holes in them. Doesn’t help that NYC streets are not very friendly to shoes.
I found a nice pair of leather, low heeled ankle boots. Before trying them on, I thought to myself, «they are pretty, but probably won’t be too comfortable.» But once I put them on, I was proven wrong. They were really comfortable and stylish too.
And although it did cost me a pretty penny, I know that I will get a lot of wear out of them. Or at least that is what the shoe lady said.
PS This is the only branch outside of London. So consider yourself unique if you own a pair or two or twenty!

This is my fave store in NY. With only 2 stores in the world — I consider myself SO lucky to be able to come down here whenever I want.
The shoes are whimsical, funky, unique, girly, charming, fairytale-​like — what more can I say ?
The staff is also amazing. They have always been nice, helpful and offer honest opinions.
Forget Louboutins and Manolos — THESE are the shoes you want to make a statement. AND they are comfortable. They seem to be made just a bit wider, and with more padding on the bottom so they are more comfortable than regular shoes.
I’m not going to lie … one day I will move away from NYC and this will be the first place I miss :(

They only do exchanges within 10 days, no returns. Which is ghastly given the price of the shoes. Tried to return a pair purchased this week and was told to exchange for another pair of shoes, which were all more expensive than my original purchase.
The shoe design is lovely, one-​of-​a-​kind and unique. It will definitely get compliments. However, the no return policy reminds me of shady businesses in the Bronx. Never going back.

Zappos introduced me to Irregular Choice years ago and their NYC store is my place to go to for cute, fun, and a tad crazy funky shoes. The store itself really reflects the design aesthetic they apply to their shoes. There are colors and patterns everywhere, its a bit of a shock at first but your eyes (and brain) will adjust — especially when you start trying shoes on.
Definitely not for the timid, these shoes are one of a kind designs, and in colors you don’t usually find shoes in. If you want to stand out while walking down the street, Irregular Choice can outfit you for a way more reasonable price than, say, a Louboutin whose signature red soles are the main reason I notice women wearing them. With flats, sandals, pumps, and boots ranging from $ 80-​$ 200, you can afford to look as stylish as the Brits, especially with Topshop located nearby ;)

Yes, I flew across the country just to go to this store.
I have owned a few pairs of these –as I like to call them– little magical feet sculptures. I found Irregular choice through a small boutique (city shoes) while living in Richmond, Virginia. A few years later I was living in the UK and found Schoe, they had a bit more options than the small boutique in RVA & I familiarized myself with the brand a bit more. Totally fell in love, and have been telling people about them ever since. When they opened the store in NYC I had just moved to LA and was super bummed I couldn’t visit an ENTIRE store of my favorite shoe brand.
Finally two years later I flew there and couldn’t have been more impressed or drooled any more. The staff here is super awesome, friendly and are hands on with the entire brand including design! So it was cool to know little random bits of info. They had a great selection, although I recommend going there as soon as they release a new collection because they sell out fast in certain sizes (because they are so amazing!) I also recommend physically going, and not ordering online because different shoes/​materials/​styles fit differently.
I was stoked to find accessories (mushrooms earrings/​bunny barrettes etc) and their business cards are stickers, I took two and on my flight back my bags got searched and the girl going through my stuff was happily surprised to find a neat box with even neater shoes in it. So we chatted about it and I gave her a sticker. Also a plus: they have really cute shoping bags with your purchase. I’m happy to recommend Irregular choice as one of my top 5 favorite things in the whole wide world to everyone!

I want to love this place but they make it difficult when I can’t try on shoes in my size. Not one 36 was found for about a half-​dozen different styles I would have bought. I never though a 36 was that unusual, isn’t it a normal sample size?
So I’ll have to drool over the website (which they seem to not be shipping to the US at the moment) and whenever I pass the store. Please? Get something in my size? I’ll give you all my money.

You feel like you’re stepping into a carnival when entering this bright British boutique with its rainbow checkered floor and cartoon window illustrations. Don’t let the child-​like décor fool you, there are some serious shoes for those who want to make a statement with their feet. Just as the name suggests, Irregular Choice is stocked with options outside the norm with playful, bold shoes that are meant to demand attention.
With prices ranging from $ 85-​$ 200 you can find flats, heels, boots, sandals and sneakers in unique patterns and colors with details of leather, fringe, ruffles, metallic, pleating and rope. The bold color combinations and trendy cuts can spice up any outfit and are meant to bring fun and comfort to your feet. You can find great twists on basics, such as ankle boots in a zig-​zag pattern for $ 115, or stay on-​trend with colorful foldover boots normally $ 200, but can be found on sale for $ 119. Special touches such as curved heels, fabric covered buttons and intricately cut-​out spirals make every pair unique and most styles come in both go-​to neutrals and fun vibrant colors.
There is also a selection of footwear for men and babies and a small collection of bags and accessories.
August 2009 Featured Boutique — The Boutique of the Week

I happened to stumble upon this store while roaming around SoHo. The shoes are so bizarre and different that it’s cute! It’s definitely not my style but still — the shoes are one of a kind.
The shoes are pricey but if you can and want to, rock it with style and confidence, the shoes here will surely turn heads.

Irregular Choice Shoes are easily my favorite shoes ever. I’ve loved every pair I’ve ever owned and wore them to death. This was the first chance I’ve had to actually go into a store.
I was like a kid in a candy shop. I was drooling and the wonderful sales lady, Sarah, just cleaned the puddle up off the floor and let me run her ragged fetching me lovely pair after lovely pair.
In all seriousness, Sarah was a dream. A perfect sales person! Fun and personable, she had great suggestions about the shoes. She even gave my new prize suede shoes a little protective coating. Most importantly she was patient and very helpful.
Thank you Sarah for making my little fantasy trip to Irregular Choice perfect.

I have a secret confession to make, ladies. I’m not obsessed with shoes. I buy them when I need them, and it’s usually whichever pair is comfortable and won’t break the bank. I’ll pause for the gasps to subside.
…Phew, it’s so good to get that off my chest.
Now, what does that have to do with Irregular Choice? Truth is, I have never been so captivated by shoes before. The crazy store decorations caught my eye from across the street. Once inside, I just walked around dreamily admiring each and every piece of art (because that really is what they are). The prices are justified because of how unique these shoes are. You’re not just going to find a knock-​off of these babies at Payless. I’m glad I was carrying perishable goods with me at the time because I could’ve easily stayed another hour. Or forever.

IF I were a shoe, I’m pretty sure I’d be the 3.5 inch black matte heel that has a measuring tape going up the back of the heel AND a little measuring tape bow right on the toe. And also I would come in a rad pink box with handles. And I’d be on sale. Yup. I would.

I simply ADORE their styles.
To this day, after discovering these delightful shoes, I have yet to see anyone even attempt to bite their style.
I like to have my shoes speak for themselves… these shoes says: Back the f*ck off… I’m too smoooooth to be approached… unless you wanna stroke my ego.
Plus, you can’t beat stepping into a store that kinda makes you feel like you’ve entered into Alice’s Wonderland.

I may or may not be completely obsessed with Irregular Choice shoes. And by that, I mean, I most definitely AM.
Irregular Choice makes insanely unique shoes, most of which are incredibly comfortable. (And we all know how hard it is to find a fashion forward daring shoe that you can walk Mahattan in!) I get compliments on my I.C. shoes every time I wear them.
The shoes, or shall we say foot candy, are extremely well made, and unlike anything you’ll find in most stores or boutiques. They are a little on the pricey side, but hey, you get what you pay for, and you should take good care of your feet! The staff is very friendly and helpful, and the store itself is just plain fun to be in — bright colors and crazy designs.
The best part? They have a pretty decent selection of size 10 – 11 shoes, for us lovely ladies with mondo footsies.
Bottom Line: Worth every penny.
Enjoy!
c