Premium Laces

Don’t waste your time. Workers are rude and not willing to help you out.
I wish I could add more to this review but it’s really as clear as that.

People working there are rude and arrogant. They have mismatch in prices, if you go there in different times, you’ll hear different prices for shoes since they don’t have any tags on any shoes. Also they claim that they have sale however they just adjust prices so that it doesn’t make any difference at the end.

They’re extremely rude and try to rip money off from people. They didn’t have any price tags on shoes and told us 2 different prices 2 hours apart. Don’t believe their buy 1 get 50 percent of second one sale because their prices are higher than normal that it doesn’t make any difference at the end if not more expensive.

I absolutely love this store. Stellar selection of Supras, Nikes, NB’s and a bunch of other brands. The salespeople are top notch… helpful, fun and just a pleasure to be around. Add in a SoHo location that’s super convenient yet removed from all the overcrowded Broadway madness, fair pricing and great hours and you’ve got yourself the perfect sneaker shop.

Great selection of supras. Special deal, buy one pair, fifty percent off the second.
Cool obey tee shirts.
Service was nice, not stellar, but not snooty.
Wish they had had the all black TKS… Which is what I was looking for, but ended up getting the super tops.
Overall cool store, with a unique selection of shoes. Worth going to.

This place is a must go when in soho! Big variety on sneakers from nikes, new balances, jordans, supras to asics, vans And more. plenty of street wear brands for men as well! Ive gotten most of my sneakers from this place! the staff is very helpful and attentive

I was in this hole the other day and was all set to part with $ 100 for some sneakers despite having been ignored by the sales staff and generally finding the shopping experience cramped. Whilst at the check-​out the old cow behind the counter was so rude and spiteful to another customer I was quite astonished and decided not to give her my cash.
If you want to be ignored and treated like dirt by a moody old hag, then shop here.

The two workers at the time I went to be extremely rude when I asked if they had (or were expecting) the Air Max 90 EM infrared. The shoe collection is less than mediocre. You’re better off going to Flight Club, Kith or even foot locker.

This place is an oddity — the place is like tons of ghetto-​fabulous stores on 8^th or nearby Broadway. It’s cramped and the staff clearly rather not help you — and it’s packed to the brim with fitteds, kicks and streetwear… but it’s in SoHo. It’s rubbing elbows with ultra high-​end brand flagships… and I never see anyone in there.
It makes sense for a high end store to be practically deserted — I figure they make enough off their crazy markups (I mean — $ 100 for a tee? Come on.) and it’s a loss-​leader for the brand to have a trendy store in SoHo.
But this place would be far more busy in direct competition with the streetwear joints on Broadway. The prices are about the same and the selection is much wider — along with your usual suspects, they have lots of Supras and New Balances. And they have a pretty ill hat section in the back. They also have UNDFTD, Stussy and and Crooks on the racks.
But nope — too ‘street’ for your usual SoHo crowd and too hidden and highend for your Broadway crowd. How does this place stay afloat?
And when I was browsing through the tees — the tees are *JAMMED* to the maximum capacity on the racks. Like — you can’t ‘flip’ through the shirts — you have to pull each shirt out properly to see the prints.
After some struggling, I gave up. Fix your shit, Premium Laces and purge some old shit off the racks — I’m trying to look at t-​shirts not venture through jungle brush.
Take a note from your SoHo neighbours but don’t follow them completely — I’m sure you can find a happy medium between jammed to capacity stock and hanging 4 tees out for the entire store.

Walked by this place and it instantly caught my eye. They have a huge a dope collection o shoes and some really sick hats as well.
If your into the streetwear boutiques this place is a must!

A great selection and great music while you peruse.
Their variety of Nike’s is great, similar if not better than that offered at Transit on Broadway.
Tip: Don’t have many pints at Puck Fair down the way then come here to do some clothes shopping. You will end up purchasing ridiculous and expensive articles of clothing.