Neo Happyland Company

I started a new hobby of building Gundam model kits. While searching for a store on the internet I remembered that when I was a teenager there was this store in Chinatown that sold them. So I grabbed my girlfriend, hopped on the subway, and began our quest to Chinatown. After getting off the subway and trying to go find this place with only my memory as a guide, I arrive at the front door. After setting foot inside the establishment I was hit of the memories of buying various things as a teenager from this place.
After having this strange vision I quickly look to my left to see this mountain of what I was looking for. They had a nice selection of Gundams with VERY GOOD competitive prices. I immediately start going through all of them but with no luck of deciding what I should build next since I am a beginner to the world of Gunpla (Nerd for Gundam Model kits). So I go over to the front desk, and am greeted by a friend clerk with glasses named Allen. He immediately starts giving me pointers on what to get and what to expect as a beginner. After 20 minutes of giving me the pro tips on the hobby I finally deiced on getting a small 25 dollar kit, and a detail pen for it. He was very helpful and willing to share as much info with me as possible. Needless to say the inventory, and friendly customer service will definitely have me coming back to this store, and who knows… maybe even as a regular?

Great Chinatown location for Gundam toys, animé, Star Wars, models, movies, Japanese imports.
Awesome family owned store with great service

Such a great toy store located in Chinatown! I think its been around since like forever because I remember coming here when I was growing up in Chinatown and when Empress Pavilion use to be busy. They offer many action figures ranging from Gundam, Dragonball Z, One Piece, Animé Figures, and many more. Plushes are also available with a whole lot to choose from, and many accessories as well origami papers.
Price is ok if you check beforehand and make sure you know what you want. Sometimes you may find some cheaper online for the figures, but the plush were a pretty decent price even for the big ones. Sometimes they will eventually reduce the price or put some of the items on sale so maybe you should wait to get them in your next return to Chinatown or ask to see if they can give you a bit of a discount!
Location: Empress Pavilion, around Lollicup, and is basically at the end of Chinatown or in a corner of Chinatown where it is really quiet and where nobody walks around to check out, so it is a hidden toy store where not many people know about. Parking is better if you paid for the meter parking around the plaza or area.
Overall, it is a awesome toy store, so if your ever around Chinatown, drop by and take a look at all the stuff they have. You never know what you might find that you may like!

I heard a lot of things about this store, but this is the first time I went there in person. The gunpla they had on display are amazing, even if you don’t plan to buy anything, you will have a lot of fun checking out the painted models they had on display.
The price is very competitive, I bought a kit without price checking, it ended up costing around the same as amazon.

Great inventory and great price. Super friendly staff that answered all my annoying questions. Recommend for gundam lovers

Just happen to be walking around Empress Pavilion after grabbing some boba at Lollipcup next door and ran into Neo Happyland. I can’t believe this place is still around since it’s one of the few lasting stores in this plaza. When Empress Pavilion was popular for dim sum, I recall this place being here.
If you’re into Gundam (not me), Robotech (nope), Sanrio (hell no), or other Japanese media franchise (nope), this place is for you. Lots of collectibles and other nerdy stuff.

Great place for gunpla supplies and also great customer service. The prices are much lower compared to thatof little Tokyo shops.

Awsome price, some gunpla even cheaper or just 3 – 4 $ more than online store (amazon). It took me 40′ to drive to their store but worth it.

This store is awesome@@… It has a lot of different version gundam and the price is cheaper than on amazon, ON the other hand, the store has many gundam exhibit. I can see many classic gundam like gundam wing that is my favor!!!

Excellent supplies and models but don’t expect excellent customer service. They have great prices. The owners are very friendly but speak little English.

wow is this place cool, I’m used to going to the stores in little Tokyo for gunpla but their prices are ridiculous!!!
this store is great, they have a lot of gunpla and other Japanese/​animé stuff. I originally went here looking for a gundam wing figure (heavy arms custom) which sadly, they did not have but the guy there was talking about his favorite gunpla and which ones are better quality, and you can tell he’s passionate about the hobby also, he has a lot of figures built on display, they were well built that it made me buy a topcoat matte can with a RG Mkll RX-​79 TITANS and boy does it make it look better and detailed… $ 50 well spent

If you’re into gunpla, this is the store for you.
Vast selection of HG, MG, Non grades and Perfect grades, all at a great value. Most of the gunplas are either at the same price as most online stores, if not actually cheaper.
Also they have a perfect selection of Tamiya paints and building products.
As far as animé figures, it’s give or take. Not as stocked on the figure side as Animé Jungle. But this is mainly a Gundam store.
The business card they gave me had the 00 raiser on it, which is a favorite of mine.

A lot of gunpla but you have to really dig through some of them. Problem that I encountered is just the price. There are kits that are supposed to be cheap but the price was shot high so you tend to move away from some of them.

So i ve been going to this place with my friend for his gundams. One day i decided to buy one master grade model kit. I always thought that they were overpriced and they were rip offs at first. But i was wrong, they offer the best prices so far with their gunpla model. They lady that helped me out hooked me up with some stuff. Definitely as must for gunpla builders. They have stuff thats preorder on most sites. The staff are nice people. And she’ll try her best to order what gundam you need. Will definitely go back for more damage to my wallet :) !

I came in today specifically looking to buy the cute Asian lead pencils and pens and boy did I hit the jack pot!
They had an array of cute pencils, pens, erasers etc. to choose from: the prices for the product are very cheap too. I also bought a cute pencil case and a box of origami paper.
All this was made into a gift for my sisters birthday. And being that school just started, it was perfect and she loved it!
Score:)

My brother who lives out in Cali recommended this store while I was in town for Botcon, the annual Transformers convention, and it was a pretty good suggestion!
First of all, don’t let the practically closed down shipping center façade fool you. The store is still up and running, and they carry up to date Gundam models.
It’s a bit crowded but they have a good selection and the prices are decent. At least compared to Japantown Collectibles in San Francisco. If you’re lucky you might even find a model on sale like I did. I found the Thunderbolt Gundam for $ 27 USD and it costs 2700¥ in Japan! :D
They also carry a very good selection of paints including Gundam markers, which I picked up, and supplies, yet again, all at very good prices.
I would’ve given them a 5 start rating but like I said, they carry more up to date models and nothing usually less than a few years old. Either way a great store that I recommend.

If you like Gunpla, this place is really Happyland! The owner lady is really nice and she is always willing to share stories about her son building the Gundam displayed around the store. You can buy a small model for as little as $ 7 up to a beautiful $ 500 Gundam, no matter what you’re looking for you’ll find the best prices here. I been buying toys at Neo for almost two years and even my wife found me a nice Mazinger Z robot for my birthday here! Go around the corner to access the parking structure, don’t forget to validate. Look behind the counter too, they keep the best out of sight.

Started my gunpla collection again after a 6 year hiatus. I first used amazon and realized that waiting for weeks to month for a gunpla is really not worth it so I checked out that one toy store in Little Tokyo and to my disappointment, they only have 2 small stalls of gunpla. After weeks of wishlisting in amazon, my cousin sends me a picture of this place and right after work, I started planning on an adventure to this mysterious place. I didn’t want to build it up because I was afraid that I’d be disappointed much like that one store in Little Tokyo.
On a magical Saturday, I dragged my buddy to this place and to our delight, Gundams… gundams everywhere! I bought 6 gunpla and a bunch of stands for my gunpla. The owner’s face was priceless! She gave me a 2013 gunpla catalogue and a gundam marker as a sign of appreciation. I will come back every paycheck. Gotta fill up the display case I bought

Outside of Little Tokyo Downtown LA, this shop in Chinatown has great deals on a wide variety of Gundam/​Gunpla model kits. There are a variety of model kits from each of the different series. Their prices are very competitive with many on-​line shopping sites. The major thing that caught my eye is the vast display of the different types of Gundams, from High Grades all the way up to Perfect Grades. Parking validation is provided with purchase. If you are in the Chinatown/​LA area and looking for a Gundam specialty shop, this is a wonderful place to see.

All of these alarming/​outdated reviews almost completely discouraged me from making a trip to Chinatown to make a stop at Neo Happyland, but my gunpla game is too strong to stop my boyfriend & I! As soon as we walked through the door, we LOVED the place! (I’m not joking— as soon as you step in, you’re greeted by a wall of model kits ready to be purchased, along with dozens of superrr coooool models displayed for viewing). A small little grandpa/​grandma run shop, but packed with super good stuff!
(If you’re looking for manga/​comic books, this is NOT the place for you– so please please please stop downvoting this wonderful establishment for what it is not!)
My bf & I love gunpla– we’ve been to a couple of places in Little Tokyo and a few more in San Diego, & Neo Happyland is DEFINITELY up there with the newest models and varieties– from SD, HG, MG, PG, & even the super new Real Grades (RG). Dozens & dozens of boxes neatly stacked & pretty well-​organized so that my bf & I were able to sift for our fave ones. Range from some older vintage models to the newer Gunpla Builders series. The lady behind the counter was super knowledgeable about the different grades, too. (As a first-​gen Asian American with fobby parents, I giver her English a 10/​10, A+) Had a variety of stands for HG/​MG at very good prices and about a dozen shades of gundam markers (some metallic ones, too!). Best variety in gunpla paraphernalia I’ve seen at a shop so far. The lady was super patient & even handed us the 2013 Gunpla Catalog! (I didn’t even know they existed haha!)
Other than gunpla, they also have those One Piece ship model kits, too. Various little figurines, too, from One Piece, Pokemon, Sailor Moon, etc. Fell in love with their Sailor Moon merch hahaha! My 5 yr old self died & went to heaven that day! Mostly small figures, bags, stationary, stickers, & cardboard dress-​me-​ups, but as a 5 yr old, that’s to die for, amirite? Also had a good sized variety of cute Sanrio/​Hello Kitty/​Tokidoki plushes/​stationary/​etc. The store also has a super good stock of cute shiny paper & jars/​containers for those little-​star-​makers out there. (:
So please please please do not let the feeling of the dingy little plaza deter you away from this amazing hole-​in-​the-​wall establishment! Super great service, good prices, great gunpla, awesome cute things for little kids/​your gf. & right next to a Lollicup, so why not stop by? (;
edit: they take cash & credit!