M S Diamonds & Jewelry

A friend referred me to Moshe for wedding jewelry and I couldn’t be happier. Moshe is truly an expert in the field and he will give you the most competitive prices. He’s very passionate for what he does and will make sure you’re happy! His products are top of the line and the best part is that he’ll tell you everything as it is… He is very honest and won’t sugar coat anything. That’s very rare in the jewelry and diamond business. You’re guaranteed to walk out with the most beautiful piece of jewelry and at the best price possible!
I finally found the jeweler I trust and hope to work with again in the near future!
I definitely recommend Moshe to everyone for all the jewelry needs. You won’t regret it!

M S Diamonds & jewelry has one of the best selections of jewelry in Los Angeles. The staff is always professional, friendly & will make you feel like one of the family. Roni was very knowledgeable, and helpful with all my questions. One of my favorite purchases is a 18K gold & diamond designer ring. :)

I heard about MS from Roni Sfadia. Turns out he is the best in the business. I got a custom white gold necklace and was very particular and persistent with what I wanted. Not only did Roni go out his way to make me feel heard he also delivered one of my favorite pieces of jewelry. To this day I wear it daily. Whenever I need a cleaning or resizing it’s been handled and delivered back so quickly. I can’t wait to work with Roni again on another custom piece. If he were to leave MS, I’ll follow him anywhere! Most trusting and loyal jeweler I’ve ever had the pleasure of working with and that is PRICELESS!

I was referred to these guys by a couple friends and couldn’t be happier with the results. I brought in a family ring so that Moshe could use the diamond in a new setting for my fiancé. He was very friendly and knowledgeable and explained everything to me. I thought I had the size right, but was way off. So much so, that they had to completely redo the ring after I had already proposed. The best part was that it was redone quite quickly and for a very minimal cost. My fiancé and I were extremely happy with the service and the results. We’ll be coming back for our wedding bands and any other future jewelry needs we have. Thank you so much MS Diamonds!

Moshe and his staff are amazing. My husband has known him for over 25 years and we purchased my beautiful diamond engagement ring and diamond infinity wedding band from him recently (we just got married.)
Moshe took the time to get to know us, listen to what I wanted, and rush delivered my wedding band to us (we were late ordering it).
When we received the wedding band, there was a sweet handwritten thank you note and Swiss chocolate bar included in the package.
Even though we live in San Diego, I’ll be returning to Moshe for all my diamond purchases going forward (next project is reworking some old diamond jewelry — I can’t wait:))

Sadly to say I had a really bad experience and unfortunately will never purchase from MS diamonds again. I had my engagement ring made few years ago and I now had to take it back for repairs 4 times. It’s a pear shape center stone in a pave setting. My center stone fell out from the setting in the first week. The next 3 times I had to take it back because the diamonds keep falling out from the pave setting ugh :(. And I don’t even wear my ring to work because I fear that stones are going to fall out. This is just now right. I have other rings in pave settings and this has never happened with my other rings. Conclusion: poor quality work! Huge disappointment.

My fiancé and I went to Moshe for my engagement ring and both of our wedding bands. The entire experience was smooth and enjoyable for both of us. Moshe listened to my vision and created EXACTLY the engagement ring I had been dreaming about. He is so easy to work with and he never makes you feel pressured which can be a huge problem in other jewelry stores. The diamonds are of incredible quality, same as you would find on Rodeo drive, but without the hefty retail mark-​up. I had been to DOZENS of retail shops before I found Moshe, you cannot find better prices for diamonds like his. We will be customers for life. Thank you MS Diamonds!

My experience with MS Diamonds was incredible!
Moshe was extremely helpful throughout the process and helped me design the perfect engagement ring. He walked me through every step including picking a beautiful diamond and designing the ring. We looked at various samples of his beautiful work to get an idea for what I was aiming for and eventually came up with our own one of a kind design. My fiancée is in love with the ring and especially loves the fact that it is so personalized.
Moshe kept me involved and up to date with the development of the ring all the way until completion. What could have been an extremely nervous time for me turned out to be a great experience because of Moshe’s friendliness and ability to communicate.
Thank you so much Moshe for being a part of my engagement process! The final product was more than I could have ever imagined it would be!
–Morgan

I was referred to MS Diamonds & Jewelry and was told that I would not be able to beat their price and value. I was not disappointed. Moshe, walked me through what the current styles are, how the price is effected and went through his entire extensive inventory to find the right diamond for me.
The result? I paid less than 50% of the cost advertised by jewelry stores and my (new) fiancé LOVES her engagement ring. You know you’ve done well when all her friends and relatives pull you aside to tell you how good a job you’ve done on the ring.
I’d recommend Moshe to anyone, he is fantastic.

Choosing the right engagement ring comes with a lot of pressure for any man. I was lucky enough to be referred to Moshe and he helped guide me through picking the perfect ring for my girlfriend. He met with me multiple times, talked me through every little detail, and made me understand each of the four «Cs» of a diamond.
I had no clue what I was doing or even looking for until I met Moshe. He made every meeting a stress free environment and more importantly made this something that I could enjoy. I did shop around and found that no one came close to the quality and customer service that Moshe offered! His customer service was more than I could ask for and he was very patient. I never felt any pressure. He, (just as I did) wanted to create the perfect ring for me to give to my girlfriend. I feel that he truly cared about our story and wanting to make sure we got the perfect ring for us. I would highly recommend him to any of my family or friends and will definitely be going back with my fiancé to get wedding bands from him. Five stars all the way!

After meeting with over 5 jewelers while shopping for an engagement ring Moshe Salem proved to be the most honest, patient, caring and professional. On such an important purchase you want to work with someone who aims to bring value and aesthetic and Moshe went over and above to get us the most incredible emerald cut solitaire ring! I am a customer for life and will refer anyone who ever mentions an engagement ring!

Moshe and Roni have been sooo patient with me. They made the perfect engagment ring, exactly like I asked. I went to M S Diamonds & Jewelry so many times that I also got to understand the true passion these people have for what they do, and how they are incredibly honest. I got the best ring I could get for the budget I had. I tried to shop around and it was impossible to get the same deal elsewhere. There’s no doubt that this is the place you should go if you are looking to buy jewelry.

Customer for life! I worked hand in hand with Roni S. and he made sure I’m super happy with the Cushion Style ring for my princess :)
Will send all my family & friends to Roni @ m s diamond & jewelry in downtown LA only! He’s a nice guy & very professional with his diamond & jewelry knowledge definately five stars hands down!!!

I recently bought a diamond ring for my wife from M S Diamonds & Jewelry. I had no idea what I was doing but Roni was extremely helpful and made my experience great. He walked me through the options and was very patient with me. I would highly recommend him and MS Diamonds.

Buying an engagement ring is one of the most important things a man will have to go through and is pretty pressure packed. I visited multiple diamond dealers and didn’t feel comfortable.
I was referred over by a close friend who had previously purchased a ring from Roni at MS Diamonds. I thought to give him a chance, and I am glad I did.
Roni was extremely helpful and insightful in helping explain to me the different types of diamond grades and cuts.
He was very patient and understood the importance of making sure this investment was the correct one. I went back and fourth with roni for about a month and he was courteous every time
I would highly recommend MS Diamonds and have already to my close friends.
Great work guys

Moshe and Roni made my experience incredible. Shopping for an engagement ring was definitely stressful until I found myself with Moshe and Roni. They were both incredibly informative and offered me great advice. I never felt like they were pushing me toward a sale; they were committed to helping me find exactly what I wanted. The selection of diamonds and settings was pretty incredible as well. The first time I visited their office, they didn’t have the exact diamond I wanted, but had it less than a week later. I highly recommend that any guy out there that needs help with engagement ring shopping go directly to M S Diamonds and ask for Roni or Moshe.

I went to see Moshe at MS Diamonds after I was referred by several people, including my mother, to help get my engagement ring. We looked at several diamonds and settings and I thought I knew what I wanted to get. The ring was finished and I decided I wanted to go a completely different direction and start all over.
Moshe was totally supportive, said that this thing happens sometimes, and started fresh with me… and even rushed the second ring so I could take care of business without waiting another 3 weeks. We ended up with a gorgeous antique ring from my family that Moshe had his guys work a little movie magic on… turned out amazing… and my Fiancée LOOOOVED it!
Thanks to everyone at MS Diamonds. Highly recommended! Three thumbs up!

I am a normal guy who likes to play sports and don’t really care of jewerly or diamonds… never did and thought I never will… as I met the girl of my dream… I needed to come up with a ring that would say that I love you and will you marry me? after doing research for more then I can count… somehow I was refer to Moshe and he blew my mind. He took the time to take care me, like it was his engagement and it came down to 2 different choices but I had to go with Moshe’s diamond. He found exactly what I was looking for — in size, price, clarity, cut, etc. and We (my self and my fiancé) couldn’t be any happier!!! Definately recommend Moshe & M.S. Diamonds to all guys who are having a hell of a time looking for that special ring!!! You will not be disappointed!!! Thank you Moshe!!!

These guys are THE BEST!!! Wish I knew about them sooner… here is the story:
My now husband took me ring shopping before we got «officially» engaged so I could get a ring I really loved… another reason why I love my husband — gave me a budget & said let’s look! Anyway, after much looking, and looking and looking, I finally found the one I really loved at a guy in downtown LA… we thought great deal, love my ring, we are all happy. THEN I MET DAN FROM MS DIAMONDS a month after I had my ring!
So, we had MS Diamonds make a wedding band to match my engagement ring — it looks better than my engagement ring! Seriously — the diamonds are better, more clear, sparkle, use the entire space available — it’s amazing to see! I show people all the time — they are both on my finger so it’s totally obvious that my band is of far superior quality. Come by the bakery — happy to show you!
Dan is awesome to work with — have sent several friends to him & all the men say how easy Dan made the whole thing & all the women thank me for getting them a ring they love.
Bottom line — GO TO MS DIAMONDS for any & all of your jewelry needs! My hubby even got his band there for what felt like next to nothing!
THANK YOU MS DIAMONDS!