The Beach on 2nd Street

They have a great selection of clothing, accessories and other CSULB swag… Not as vast as the bookstore on the campus of CSULB however, in my opinion this store is much better.
It is not as crowded as the CSULB store however still has all the popular T’s and hoodies. The people that work here are really kind and friendly too!
Parking is only terrible if you try going here on a Thursday-​Saturday nights — People out drinking at the bars… But that is second street for ya’
This store is great, I will surely return for all my CSULB apparel needs in the future

The girls in the store are super sweet and helpful. I came in looking for items to wear at my school site (we have college Wednesdays where everyone wears college attire). There’s a huge selection of hoodies, sweaters, and children’s clothing.

Love the food and service. The wait can be long. And finding parking can also be challenging.

Excellent place for the dedicated 49er fan!

Love this place! Anything and everything you need as a LB State fan is here!

They were very helpful!
Now they just need to buy CSULB Grandma stickers and we’d be set.

Came here a couple of weeks ago in order to pick up some csulb sweaters. The staff was very friendly and definitely helpful. I ended up getting 2 sweaters because the cashier told me about the 20% discount when checking in with Unilocal.I have been a Unilocal spectator for years but I am now starting to review places that I have been to because of these deals Unilocal check in offers.
Overall the store has a great selection of csulb gear. It is not as much as the on campus book store but at least they offer 20% off and they have the main csulb gear such as sweaters, shirts, shorts, etc.

Reasonably priced check in and you get a discount. Will be back. A big selection.

Great looking, neat, very colorful and Emily was as A BIG help. I broke my ladies CSLB thermos that’s she’s had for a few years. I live right across the street and walk by everyday, but this was a great reason to check it out. I got out of there quickly, happy with my selection and the amount I spent. Thank you Emily!

I’m here at the store now! the girls are so great and helpful! great prices on sale items and super cute clothes!

Decent selection of CSULB gear. It’s nice to not have to go to the CSULB bookstore to get my alma mater paraphernalia.

Great place to pop in when visiting Long Beach. Helpful staff pointed me to the 20% discount for checking in on Unilocal and helped with some gift ideas too.

Came here this past Monday while strolling 2^nd street with my husband and my cousin and her husband. Even though it’s been a while since I graduated from CSULB (Go 49ers… Go… BEACH!), I decided to purchase this dirtbags hoodie because I need a new hoodie and the price was right (on clearance for $ 19.99, down from $ 39.99). It has actually been a while since I last purchased anything in Long Beach, so I was surprised to find out that they charge an extra $ 0.10 for a bag. The guy who rang up my hoodie told me that all the markets in Long Beach now charge and it is just optional for other non market stores to charge. He said they charge because they want to encourage reusing bags and such and being more environmentally friendly.
Anyways, overall, this store is nice and although it may be on the smaller side, there is still plenty of things to browse and look at and purchase for all your Beach (CSULB Beach, not the actual beach…) needs.
Oh and pricing is just about the same as the bookstore on campus, but the sales/​clearance may be on a different schedule than the bookstore (according to the guy who rang up my hoodie).

Always great service! Stocked up on our LB gear.

Sweet deals on CSULB clothing, never crowded. Watch for the discounts on the main entrance table.
Small store compared to the one on campus. Never really see this place busy — not sure if its because not everyone wants a «GO BEACH» shirt or don’t really care.
Bought some stuff last time I was here. Mostly stuff on sale for the Alumni — gotta love that discount.

Cool off campus site grab some Beach gear.

It’s a small store so it’s hard to fit a lot of things in here.
They have a good amount of CSULB stuff although I was looking for more «Dirtbag» gear including a Dirtbag tank. Is that too much to ask for? I think the store on the University campus has a TON of more stuff but they have their basics (sweaters, tanks, shirts, keychains). I wish they had a bigger girls/​women section.
Anyway, you can get a variety of GENERAL things. Clean and friendly/​helpful staff. They have lots of Alumni CSULB gear as well. Love that we’re invading the community, good spot!

If you need or want some CSULB gear then it’s a great place to go. They have some cool items but the store itself is rather odd.
It used to be a store called BB Harris. It was an upscale Boutique. When The Beach took it over they didn’t change the lay out or store so there are goofy water falls, etc that make no sense in a College apparel shop on 2^nd. There is nothing remotely close to customer service in the store but that may be because they assume if someone goes in there they know what they want???
I buy stuff there. I like the stuff I buy but overall there is nothing special about this place.

Came in here cuz I finally decided that I needed CSULB crap. Yes, even though I’m gonna be graduating here in a couple months and will never be able to sport my new stuff, I still wanted it!
I don’t think there is enough variety of womens sweatshirts, but there is plenty for the men to choose from. Expensive, like Disneyland prices for a sweatshirt, but oh well, I’ve got my heart set on it anyway!
Very clean and a great location!

I’m all for CSULB having a store on 2^nd Street. It’s not as if I need to buy 49er gear every day, but when and if I do, I’d much rather go to 2^nd Street than try and find parking on campus. Plus, as I’ve mentioned in other reviews, I’m all for CSULB extending its influence beyond its insular borders and having more of a presence in the rest of Long Beach, perhaps one day making this more of a real college town, instead of the fake one it is now.
So, come one, come all, show your Beach pride and get some CSULB threads, or LBSU if you’re old school. We figured a LB sweatshirt and cap would make a good Christmas gift for someone, so we stopped by the other day, and while we were at it I got a couple hoodies for myself. The employees were surprisingly enthusiastic and full of school spirit. It’s still the same prices as you’d find on campus, but college gear is always expensive, and like I said, at least this way I didn’t have to pay for parking.