Fujiya Honpo, Inc.

I’m a huge fan of two ladies kitchen in Hilo, so it’s nice to have somewhere here on Oahu that serves great Mochi as well. Love love love the fresh fruit mochi. Selection is seasonal so fruits are whatever is in season at the time.

My son and wife are coming in for a visit from Europe. So Of course we had to stock up on his favorites the mochi and snacks. Fujiya has a large assortment of treats and personalized helpful service. The salesperson individually wrapped up my Chichi dango as we waited. Then the fresh strawberry anpan mochi, whole lychee fruit mochi, fresh raspberry Anpan mochi, and peanut butter Anpan mochis were must tries! Along with the ginger, coconut Mac nut snacks were must haves. Hope to get the sold out chocolate fortune cookies next time for the granddaughters. Ps got to meet the new owners, a sweet young Japanese couple as previous owners retired to mainland to golf (or so they said). Love helping new entrepreneurs. Especially deserving ones.

Despite being blown off this 2015 for their beloved Komochi I decided to write a great review. I have gone here for my NY Komochi for the five years that I have lived here. This year I tried calling several weeks before today w/​no luck. I also called about one week ago where I was told that they were supplying at Foodland. I called several Foodlands and is seemed that they did not know what I was talking about. I did call the N. School Street location, and the woman did not understand what I was saying or requesting. She kept say no, when I said Komochi. HAHA.
None the less, this is the place to go to get Japanese New Year Mochi for your Ozoni. I am sad that this will be the first year that I will not be able to enjoy in my soup!

This place is off Waiakamilo right next to Hawaii News Now and across the street from the building that has big wave mural on it. When I got there seems to be a lot of mochi was out of order. I was looking for variety of chi chi dango mochi but they didn’t have any. I ended up buying 2 pieces of the peanut butter red bean mochi. They also have other baked goods and snacks here as well. The selection is not as much as Nisshodo on Dillingham.

Stopped here on our way to the airport again. Took away a star this time because there’s no set time for when they make their fruit mochi’s. Last time we went in the morning there was a large order and they sold out. This time we went in the morning and they said they would make another batch late afternoon.
We managed to get the remaining kiwi and raspberry fruit mochi’s. Their regular mochi’s will hold for up to 3 days but best to eat it same day or up to 2 days. Their Chi Chi Dango should be eaten the same day or put in the fridge. We purchased the hapia Chi Chi Dango and had to eat it at the airport since it was getting soft and felt like it was melting. Tasted fresh with great coconut flavors.
Our mochi order consisted of red bean, white bean, peanut butter, and one with edible leaf that had a sweet and salty taste. The fresh fruit ones tasted the best with real raspberry and a slice of kiwi.

One star for the amazingly kind woman who works there, but I’m sad to say that I am horrified by the poor quality of the mochi. I couldn’t even grasp the chi chi dango because it was the consistency of an under cooked brownie. So disappointing!
Maybe the recipe is off? It tasted like the mochi was undercooked. Presentation isn’t so great either and the mochi is mislabeled (peanut butter mochi was suppose to have chocolate in it).
This just makes me so sad. I love mochi and this is really the first time I have ever been so horrified. I’m so sad to write this necessary review.

I grew up on the Chi Chi Dango from Fujiya Hongpo, the clear plastic container with signature paper-​wrapped pink and white mochi is still a treat. Besides Chi Chi Dango, there is also an assortment of traditional and modern mochi like adzuki, peanut butter, chocolate, and fresh berries with white bean.
Fujiya also sells senbi, arare, and other snacks as well as bento. Stop by for a sweet treat whenever you’re in the area.

ARARE!!!
We went here to pick up wafer thins and picked up a bag of Kuzu (broken wafers) and the mayonnaise and original rakka arare.
I’m not a big mochi fan even though I’ve tried most of their mochis over the years.
The mayonnaise arare tastes like shrimp chips with mayonnaise on it. You know those japanese shrimp crackers/​arare/​rice cracker/​I know you know what I’m talking about things? It tastes like those!
The rakka arare was tasty! It looks hard crunchy but it’s actually soft crunchy. Soft crunchy like biting into a soft shell crab… without the crab taste, and sub in a sweet shoyu taste.
Kuzu was $ 4.80 for 15oz. The Shirokiya location sells it for $ 5.60. I love the Kuzu. It’s cheaper than the intact wafers (8oz for $ 4.30) AND there is variety. I never see a variety pack too, only single flavor packages.
With one kuzu pack, we tried the black sesame, chocolate, green tea, ginger, and coconut: D
We liked the black sesame and green tea flavor the best. The flavors are light so the chocolate and coconut wafers weren’t as strong. The strongest flavor was by far ginger and it was very gingery, but who likes ginger wafers? :P
Maybe you?

Wanted to try this place out based on the 4 and a half star rating on Unilocal,but was disappointed by the quality of the mochi my bf and I bought :(
Its a very small, dim shop hidden in Waiakamilo. The outside looked uninviting and as expected, the inside was no different. Quite a few selections of mochi displayed at the front ranging from sakura mochi, peanut butter mochi, pineapple mochi, strawberry stuffed mochi, lychee mochi and even the seasonal mango mochi. Bf and I bought the strawberry stuffed mochi ($ 2.20) mango stuffed mochi ($ 1.80), peanut butter mochi ($ 0.80), peanut butter banana mochi (~$ 0.80?) and chocolate stuffed mochi ($ 0.80) which came out to about $ 6 ($ 5.97).
Bf enjoyed the chocolate mochi covered with little coconut flakes and both peanut butter mochis. The strawberry stuffed mochi and mango stuffed mochi were major disappointments :(Description claims that a whole strawberry mochi was stuffed in and the size of the mochi itself was pretty huge. BUT, it was mostly stuffed with red bean paste and a FOURTH of a strawberry :(What a bummer considering the fact that I paid $ 2.20 for it :(The MANGO MOCHI had a weird funky taste to it that I seriously could not swallow it. I had to spit it out because it was obviously spoiled and had a rotten smell :(Bummer x9929292 since I love mangos :(
I’ll go back to try their chi chi dango though.

Small little snack shop specializing in mochi and chi-​chi dango. My favorites are red bean mochi and red bean manju.

Zomg this is the best chi chi dango I’ve ever had up to this point! So much so that I put a ‘z’ in front of the ‘omg’.
It was girls’ day and I came here to pick some up. Future advice — order in advance! By the time they got to me, there was only 1.5 lb of chi chi dango left and at least 10 other people out the door!
Bonus: Hawaiian Pie Company is a few doors down! Get some mochi! Get some pie! Glorious!
Parking is limited to about 8 stalls.

Fujiya customer service was friendly and helpful, but that’s where the stars stopped accumulating — unfortunately the product was not up to par with the service!
All of the flavored mochi we ate were mushy and the fresh fruit inside made it too soft and wet to really enjoy. The chichi dango were also too soft and didn’t have that delicious chewy give that you’re looking for when it comes to simple mochi. It’s too bad that the mochi weren’t better, back to Nisshodo I go!
We also sampled the tea cookies, which were similar in texture to fortune cookies, they were tasty, but I probably wouldn’t purchase them again.

:(
Well, I couldn’t help myself, I really wanted strawberry mochi, so I decided it was time to give them another chance.
Friendly service, but again have issue with product. The strawberry mochi was delicious, though the mochi itself was on the liquidy side. I’m not sure what the deal is with the chi chi dango, but there were giant lumps of what I think is mochiko in the mochi. Because I’m a fat kid, I ate all of it anyway and just pulled out the lumps, and the taste is the same, delicious. Again, like the strawberry mochi, way too liquidy and messy.
While I was there I bought tea cookies, and I’m giving more than 1 star because the other pre-​packaged products they have are still good, but I just want the mochi. The flavors are great, but the consistency is wrong. I don’t know why things have gone south with Fujiya. I want the old Fujiya back. I’ll try again in a few months. Back to Nisshodo for now.

One of my fiancé co worker said we should come here to try out the peanut butter mochi. We got here and they already have none OUT. The lady said, a customer before us bought all of it. OK, so I’m guessing they aren’t going to make more? Disappointed, we just pick 3 of each flavor. The chocolate peanut butter was good, but the rest is ok.

In my recent visits to the Hawaiian Pie Company, I discovered that Fujiya is located a couple of doors down! Awesome! So after I make my quick pie/​manju/​turnover stop (depending on the day), I walk over to Fujiya to pick up a few pieces of mochi.
They’ve got lots of varieties available and the prices are so reasonable. My favorite is the peanut butter and an. They also sell a variety of snacks including their super popular senbei.
I find this location is lots easier than Nisshodo.

Fujiya Honpo is a small mochi shop that I recently discovered on Waiakamilo near Dillingham. The hours aren’t great and the storefront is easy to miss. Inside it’s not much to look at, with a few display cases and shelves half stocked with baked goods. Walking up to this place there were a handful of (stray?) cats hanging around the front door. The lights were off and there were no cashiers or employees in the store although eventually a lady came out from the kitchen to help me.
What I really liked about this store was the amount of fruit themed mochi that they served. I picked up flavors like rasberry, banana, pineapple and my favorite, lychee. These were all very good, and it as fantastic that each had huge chunks of the actual fruit in it and not just the flavor. I wish I had come here earlier in the summer because the lady said they actually had a mango option with mango pieces in it. Oh well.
I want to make a comparison here against the other top mochi place that I tried recently, Happy Hearts which is up the hill. The mochi from these two places are polar opposites. Happy hearts makes these perfectly square, dainty, beautiful mochi that are just so presentable and consistent in every possible way, including the very smooth and firm filling. Fujiya Honpo on the other hand, make the most misshapen lumps of mochi which completely fall apart and gush out when you bite into them or even handle them in the wrong way. Fujiya’s mochi has random pieces of irregular fruit chunks and filling of various consistencies throughout each of their mochi.
Overall, I’ve never found anywhere else that actually puts huge chunks of lychee in their mochi and I absolutely loved it. I will continue to buy from them because as far as fruit flavored mochi goes, Fujiya Honpo is «as good as it gets».

Want Mochi?
Want Fresh Mochi?
Want YUM Mochi?
How about FUJIYA HONPO INC.
Located on Waiakamilo Rd. in Kalihi! FUJIYA sells all types of Mochi and other Japan style goodies, like Cookies, Manju and Senbei (Wafer Tea Cookies), as well as an importer/​distributor of Arare (Rice Crackers) made in Japan. Plus, there’s a reason why FUJIYA HONPO INC. has been in Kalihi SINCE 1953! It’s DANG YUMMY!
My favorite Mochi houses are still Two Ladies Kitchen in Hilo and Benkyodo in Japantown, San Francisco, but since I’m in Honolulu and when jonesing for Mochi… I head straight to FUJIYA HONPO INC. OR FUJIYA HAWAII!
The location at Shirokiya, Ala Moana, FUJIYA HAWAII, is more convenient for me (location & hours), but if you want more of a selection head to the factory location, FUJIYA HONPO, INC. (slightly less cost too)! I mean it’s fresh, yummy and best part of it all… CHEAP!
FUJIYA MOCHI LIST:
–Tsunami (white bean) .80 cents
–Habutae .80 cents
–Sakura (sweet red beans) .90 cents
–Peanut Butter (regular) .90 cents
–Peanut Butter (banana) .90 cents
–Peanut Butter (chocolate) .90 cents
–Chocolate Coconut .90 cents
–Daifuku (red beans/​plain) $ 1.00
–Green Tea Custard $ 1.30
–Blueberry Fruit $ 1.30
–Raspberry Fruit $ 1.30
–Mango Fruit $ 1.30
–Pineapple Fruit $ 1.30
–Lychee Fruit $ 1.30
–Strawberry Daifuku $ 2.80
My favorite to date is the Lychee Mochi– so delicious and refreshing!
The Strawberry Daifuku is simply amazing, but take note it costs 2 – 3 times more than the rest, but if feeling like a big spender… It’s a must! *drools*
Now we’re only talking the Mochi…
FUJIYA HONPO INC. also offers all sorts of other goodies like Manju, Chi Chi Dango, Senbei, Custom Fortune Cookies, Cookies, Taro Sticks, Peanut Okoshi, Iso Peanuts, Shoyu Peanut, Kimi Boro, Rakka, Butter Arare, Ume Arare, Wasabi Arare, etc.
Makes wonderful omiyage gifts!
«We are proud to provide our customers with not only the traditional Japanese confectionery but also the „Japa-​Hawaiian“ products where the local tastes are well collaborated with that of Japanese. From 2009, we have also started production of Tofu, providing high quality Japanese Tofu.
This production of Tofu enabled us to produce new healthier confectionery such as Okara Senbei and Soymilk Mochi.
We are grateful to have the opportunity to furthermore provide through our products, the Japanese traditions and spirts to customers from all around the world.»
–CEO FUJIYA HONPO INC. HAWAII
I would recommend FUJIYA HONPO INC. & FUJIYA HAWAII for that quick, cheap, yummy snack. Makes a nice addition for omiyage too. So, if at the mall and in Shirokiya, or just cruising Kalihi… give FUJIYA a try and the best part it’s easy on the the the…
MAN PURSE!
FUJIYA HONPO INC. NOTE:
Private parking lot directly in front of the Kalihi site. That’s one advantage! Plus, this location also sells «Kuzu» — bags of broken pieces of Senbei for cheap! You won’t find that at the mall location.
The only downfall is the very limited hours! If that’s a problem… Head to the mall location!
Happy eating!
OVERALL RATING: 4.2-STARS!
(Always fresh and affordable too, but sadly the business hours are so limited).
LIVE ALOHA…
Unilocal REVIEW #287

Head here for some awesome snacks, but gotta get mochi, chichi dango, and manju. The mochi is extremely soft, and the manju has a browned, crusty touch on the outside.
Some mochi stays in a chilled glass display case. One type I had that really stood out to me: pineapple mochi with real pineapple chunks and white an inside. This is a place that takes mochi to the next level.
Frankly, if the mochi and manju could survive the trip to Washington and not set them back a few arms and legs, I’d ask my parents to ship me a lot of it. Instead, they sent me a care package of some of the other items that definitely keep in transit, such as the senbei and taro sticks (See video here:
)
Very good customer service, great stuff overall.

Yum! I didn’t realize how much I love mochi until my recent visit to Fujiya. Or is it that I especially love mochi if it’s made at Fujiya?
They’re located right on Waiakamilo (the Ewa side of Waiakamilo) and it’s easy to miss if you’re not paying attention. They’re parking lot is pretty small but it’s sufficient enough. I love that they accept credit/​debit cards as Nisshodo only accepts cash.
Their customer service is good and their mochi is even better! You can really taste the difference between other mochi brands and Fujiya. Their mochi is really soft and practically melts in your mouth. I was most impressed with their chi chi dango. I’m totally a fan of Nisshodo’s chi chi dango and how it’s wrapped individually BUT I think Fujiya’s chi chi dango blows theirs out of the water. It’s super soft and moist and the flavor is just right. I also love how they offer mochi with fresh fruit in the middle-​strawberry, pineapple, blueberry, raspberry, and lychee.
These are my favorites:
–Chi Chi Dango
–Peanut Butter Mochi
–Fresh Lychee mochi
In addition to their mochi, they also sell pre-​packed arare, senbei, and many other local snacks. Fujiya is my number one choice for fresh mochi!

Pineapple mochi and haupia chi chi dango, some of my all time favorite things in the world! Fujiya not only knows how to make your traditional mochi and manju, but they take it to a new level w/​all the different flavors. Chocolate, lychee, pear… you name it, they practically have it all. Plus, flavored chi chi dango is always a plus in my book. Seriously, their mochi is so fresh, it’s pillowy soft w/​just the right amount of flavor.
Fujiya is my kind of candy store. All the mochi, manju, arare, senbei (both sweet n savory) my heart desires.
They now have a smaller kiosk inside Shirokiya at Ala Moana as well that’s opened 7 days a week, but if you are on the island already, make the drive (everyday but Sundays) to the real deal and visit the original location. Browse through all the goodies yourself. Plus, you can talk to the wonderful family that owns this place — multiple generations working together to keep this place going, I like that!

I feel like a kid in a candy store when I visit Fujiya!
This small shop located in Kalihi makes their own fresh mochi, manju, senbei, cookies. They will certainly feed your snack cravings.
I would buy my BFF’s favorite peanut butter and red bean paste (both filled in the center) mochi ($ 0.80) as a surprise. Talk about mochi monster! This place sells them while still soft and will awaken any taste buds to their delight. It is very smooth, creamy with the mochi chewiness.
I haven’t had the pleasure to try their strawberry mochi or manjus yet but would probably not be disappointed.
They are located on Waiakamilo between Dillingham and Nimitz and have their own private parking lot. Closed on Sundays.
If you need to score mochi points, be sure to stop here!

Is it Girl’s Day Yet???
Picking up Chi Chi Dango from here was a must when it was Girl’s day, but Fujiya’s has much more to offer than just Chi Chi Dango.
Fujiya located on Waiakamilo Rd. between Colburn St and Kalani St. has made people smile for over 55yrs with their delicious treats. Whether you’re craving Mochi, Arare, Manju or Senbei they have a good variety of mouth watering goodies that will make you do a Happy dance!
So when you find yourself in the Kalihi area and feeling the munchies coming on or just want to make that special someone happy (Yes Ladies even guys like surprises)
stop in here, don’t worry your tummy will tell you what to get!
*Parking available in front of store.
*Hours:
*Monday 9:30am — 3:00pm
*Tues — Sat 8:30am — 3:00pm
*Sunday — Closed
Website: