Safeway

This is one of the smallest Safeways that I’ve ever been into. This one is about a mile or two from a much bigger location.
Parking was no issue. It didn’t look like there was anyone in the area. There were a couple of cars in the lot but again no issue finding a spot.
No mess. No spills. Everything looked stocked. There’s no bakery so keep that in mind.
The bathroom was horrendous. It smelled. It wasn’t clean. There was something that was wet (not sure if pee or water) on the floor. No mirror. Not paper towel to dry hands.
The main purpose of the visit here was to grab food. Got some chips, sodas, and we got fried chicken. We also made customized sandwiches. All of it tasted pretty darn good although the service for the sandwiches could be improved. First off, no one smiled or interacted with us. It was such a robotic atmosphere. Second, we were a group of 8. Instead of both people helping us, we had one person helping and the second person did nothing and when he did go and do something he took an order from someone not in our group.
³⁄₅

Decent Value: The sandwich meal deal (with soft drink, water and a bag of chips with the choice of a low fat variety or fruit.) It was even better when they had the fresh Country French baguette. No longer. A nice variety of different sandwich combinations with interesting toppings of your choice, which they are glad to make toasted & warm up for you. Decent fast & friendly service. 2.5−3 stars now (was a 4 star before with the fresh bread.)

Steve the butcher is such a kind person and great addition to Safeway in Felton! He helped me order grass-​fed prime rib via phone for our Christmas dinner. When we came to pick it up he trimmed it, de-​boned it, and then tied it up in butcher string with the bones re-​attached for flavor. The prime rib cooked perfectly! Steve was so pleasant and upbeat while helping us. It is very refreshing to have that kind of gracious help at our local grocery store. Thanks Steve!

There’s constantly a gathering of loiterers around outside. Both near the entrance and the corner of the parking lot where there tends to be a number of folks living out of their cars or walking in from the railroad. It’s common to be approached or harassed by one or more of them if you visit. Especially after dark. My wife refuses to shop here unless I’m with her. But unless it’s last minute, we drive a few extra miles and go to Scotts Valley, which has a larger selection, friendlier staff and safer feel to it. Felton often reeks of pot smoke and you often share the isles with rowdy, stinky folks who are drunk, high or both.
Staff tend to be grumpy in Felton. Been through the checkout line a few times with no hello or eye contact etc. Lines are often long. It’s worth a few extra minutes to drive past it and go to Scotts Valley.

Why does everyone compare this store with the Safeway in Scott’s Valley?
When this store was built so many years ago, there was concern that it was too ‘suburban’. Now we snivel that it it not ‘big city’ enough. Those who want what Scott’s Valley has should live there. This Safeway fits Felton quite well. I actually find the Safeway in Scott’s Valley to be too hectic and weirdly hip. I mean, do I really need Starbuck’s coffee while shopping?. .. and what is with all the dreary dark décor? Anyway, this is a great homey store with all the groceries that I need, and I do not need a modern foreign car to park out front.

Worst shopping trips ever. I’ve tried a few times, because it is a little convenient at times. No matter how busy, there are 2 lanes open, and the checkers have a conversation with every single person who comes through the line. I can see that in Felton, everyone knows everyone, and they are probably related, but I don’t usually have the time to stand there and listen to the checker, and his cousin talk about the big block he recently put in his Camaro. They really are a different breed in this store. So if you want to see cousins who got married, go to this Safeway, but don’t be in a hurry.

The store was fine in terms of cleanliness and variety. However I went there 2 times in one day and both shifts had terrible check experience. Super slow. I don’t really mind slow cashiers if they have personality, but at the best the staff was disengaged.

I don’t ever shop at this location and was only here to grab a sandwich at the deli, so I can’t really comment on the store itself.
The people working the deli were quick and friendly, and my sandwich was good. The guy at the checkout however, looked like he wanted to strangle someone and was practically glaring at the line of customers. No «hello» or any words said. Seriously dude, if you can’t even pretend to be nice or slap on a fake smile, don’t work there. Thankfully the guy bagging for him was really friendly and greeted me in a genuine matter so I’ll be nice and give the second star.
This is my second time coming into this Safeway and the girl that I checked out with the first time was not friendly either. I don’t know whats up with this location and their bad attitudes, but it’s enough for me to continue spending my money on groceries at Nob Hill in Scotts Valley where I always get excellent service.

I second what Greg says. This evening, I stood in the checkout line 5 times longer than it took me to shop for 2 bags worth of groceries. Only 3 lines were open. Checkout lines extended all the way to the meat department.
I let an elderly woman go ahead of me in line. She was extremely respectful to the cashier and suggested that more lines should be open. When she left, the cashier said to the young woman who bagged my groceries, «Why do people keep acting like it’s my responsibility?»
I would usually just say Thanks and be on my way, but I said, «She wasn’t blaming you. She was expressing her opinion, probably in hopes that you will pass it along to the manager.» Then he started again («It’s November, we have more customers this time of year» — that’s verbatim.) and I decided to leave it at that.
Along with a decline in service, produce is much poorer quality than that at the Scotts Valley Safeway (which does not have lines all the way down the aisles) and shelves often seem neglected and not stocked regularly.
Overall, staff is nice and the store is close to home, so I want to support my community by shopping in the community, but after my last visits to the Felton Safeway, I’m inclined to stop in Scotts Valley on the way home instead.

No egg whites, no flat bread for the «sale» breakfast sandwiches … Never any cold tea anymore
Why do I even bother doing here … Must be because it’s the only grocery store in town

This store is fine for a quick stop to grab something you forgot, but keep in mind it is a smaller Safeway. I’m giving it two stars because: 1. The deli is slow. It takes a very long time to be helped and for anything to be made. The people that work behind the deli don’t seem very happy to be working there either. 2. They don’t check on their produce very often. I’ve seen very moldy tomatoes, crushed and bruised fruit, and things aren’t restocked. 3. They do not have much of a variety when it comes to organic produce. 4. The cashiers sometimes air their dirty laundry to each other, which impacts customer service– not many pleasantries are delivered. Although, there is one guy that works there that is witty and very kind. There never seems to be enough cashiers. Same with the Safeway in Scott’s Valley. 5. The baggers have the tendency to just throw things in. Crushing basil, tomatoes, etc.

We Live here in Felton and really feel bad that our Safeway is the worst one we know of. We actually drive by this one and go to Scotts Valley Safeway as they are one of the best. They have minimal checkers on at any time, I have seen (Multiple times) 8 plus people deep lines at the check out and only three checkers on. The store becomes a crowded mess and they wont add checkers. The Management is terrible there. The cashiers have terrible social skills. It used to be a good store but something happened a few years ago and it went way down hill. I like Safeway but not this one. Go down the road three miles and you will get the Safeway experience you expect.

Shopped at the Felton Safeway last night… I have not for about a year because the way the manager treated me after informing her that the checker did not ask for my club card… I was waiting in line and the person behind me started yakking my ear off. When I got to the checker the register took a dump, so he called a manager over to fix it. I couldn’t shake the person talking to me and the cashier rang me up, I paid and while loading my van I realized I did not get the 2 for ones and club prices. I went back inside and the cashier sent me to the manager who told me she could not tell what I purchased by looking at my receipt. I was told to get my food and bring it back to the store… When I did the manager decided to walk though the store and check the prices… I could not believe that she could not just refund and check me out again. 20 minutes later she does just that… I told her that I was sorry about the inconvenience, and she replied No problem, I get payed for this… I then explained to her that I was sorry about the inconvenience it cost me…
The receipt you get without the club card is very, very vague. Shame on you safeway…
Last night I made sure to get my club card in and got a good receipt that shows the brand/​product, Reg price and club price that I pay. I bought ONE spiral cut ham that read on the receipt, «SFY HAM HLF SPI SL»… «RegPrice 24.31» to the right it gave me the club price of 16.18… Below that was the card savings of 8.13.
Now for some reason either the Safeway software glitched or the checker pulled a fast one but I got charged for the same ham again but this time with NO club discout.
I understand that a checker can easily scan something twice, but howcome the same ham did not even get discounted…
I live more than 15 minutes from this dump and spent over an hour between the 2 incidents… Shame on you Safeway for your messed up system and for your unhappy employees who make shopping anything but a good experience. The only reason they got one star is because the manager got me a refund…
I will spend my extra time and money at Nob Hill, Scotts Valley Where they Always get it right and always are polite and happy…

I’ve lived near by for 17 years now. I liked it a lot more with the old style it was about 4 years ago. Prices are good. Living close by I’ve come to know most of the cashiers, they are all friendly. The deli staff seems to change a lot and its hard to get to know everyone with the high turn over rate.
I’ve talked to cashiers in the safeway right up in scotts valley safeway that had in the past worked at the felton safeway, and from what I’ve heard is that the boss in felton is a real Bi#*h so you have to give it to them, they are doing good for working under cr*ppy management and low wages.

The closest Safeway, as the crow flies, to Henry Cowell Redwoods State Park.
Good selection of pre-​prepared sandwiches and salads and such. All I’ve purchased there lately was a breakfast sandwich for only $ 2.49 (pretty good, though nothing spectacular). That’s more than half as much as the coffee shop a few doors down would charge for about the same thing.
There are also lots of other minor conveniences in the same shopping center, such as an artisan coffee shop, a donut house next door, etc.

What you need when you need it. Tons of foods, stocked deli and whereas it’s a smaller store than we’re used to it did the trick.

Over the 20+ years I’ve lived here, we’ve referred to this Safeway as «The Zork Store» because all of the clerks are not customer service focused. It is rare that you are even acknowledged while in the check out line.
Their meat selection has improved, so they get one star for that. Otherwise, the store feels and looks filthy.

Mostly very friendly staff, but they are always out of whatever I am looking for, and the store seems… unclean. Always many empty shelves. Twice I have purchased meat that was spoiled there. Produce isn’t all that either… I mostly go here for packaged items. Make sure you lock your car as all the crackheads from the covered bridge area hang out in the parking lot, fighting and asking for «spare change». Lines always seem to be long, even early in the morning.
I wish it were better, It’s so close to my house– but I usually drive to Scotts Valley to do my grocery shopping instead.

I came down here from Boulder Creek to shop for several years because my own town lacks a real supermarket. I’ve made sporadic visits since then, most recently a week or so prior to writing this review (late July, 2012).
This store is serviceable in that it has an adequate selection of merchandise, but the atmosphere puts me off. It’s been remodeled at some point since I was a regular, which helps things somewhat. But it still has a strange vibe, and the staff aren’t terribly friendly or professional. They never have been, in my experience.
On a recent visit, for example, my cashier never offered any greeting or even made eye contact with me when I walked up, because he was engaged in a conversation with the cashier at the next register as he scanned my items. I had to pointedly move in to his field of view and say, «Hi! How are you?» to snap him out of it. He responded courteously enough, but I don’t think he got the point.
Most of the employees I’ve dealt with here over the years seemed to have a similar attitude of amateurish indifference. One has to wonder about the quality of the management.
Reflecting the demographics of the immediate area, most of the store’s clientele is very working-​class. Many of the customers look like they’re right out of the West Virginia coal country. I’m not saying that’s bad; I’m saying it’s so.
I shopped here regularly until I discovered Nob Hill in Scotts Valley, where prices seem to be moderately lower and the shopping experience is far more pleasant.
Positive: convenient location for SLV residents.
Negative: weird vibe.

Horrible selection of produce, beer, and poor store lay out. I will drive to Scotts Valley for any grocery store needs.