Allegria Bridal

I shopped and shopped for my bridal gown. I went to Maine, New Hampshire and multiple locations in the Boston area. Allegria bridal was my last stop! Barb was so helpful, and never pushy. What impressed me the most about Allegria wasn’t the «day of» experience (althought it was great), but it was when my dress came in. I waited 9 months for my dress. When it came in Barb called me immediately– to tell me that my dress color seemed «off.» She was concerned that the color and that it wasnt what I ordered. I went right in to look at the dress– very nervous at this point. I could hardly tell if that anycolor was off– it was so so close– but she was right, the color of the bottom appeared slightly yellow tinged. She had ALREADY called the designer and they were already making me a new dress that would be in in 3 weeks. When the new dress came in– it was PERFECT. Her experience in the bridal gown world really payed off for me. She wanted my dress to be perfect, and that it was! Thank you Barb for taking such good care of me throughout the entire process.

Two of my best friends found gowns for their big days here. I assisted in the search and witnessed the lovely ladies at Allegria. They were very informative about the gowns, pricing, and even filled us in on trunk shows that were coming up. The boutique isn’t as private as some others in the area, meaning, if you don’t stay in the dressing room when trying them on, everyone in the store will be able to take a viewing. Great selection and prices are pretty reasonable, dependant on designer of course.

I am rather upset at Allegria Bridal for selling me a dress that is a size 12 to a size 0 bride. I trusted their expertise that there would be no problem altering the sample dress. They clip it in the back so you really don’t know how much excess there is. If they had disclosed to me that it was a size 12 dress and that altering might be a little challenging to get it to look proportionately right for a size 0 bride, then I could make that decision. Of course I bought the matching veil and jeweled sash and nothing can be returned even though it’s just been ordered. I wish they could have just ordered me my size. Now the dress is going to probably cost as much as if I bought it new and not look right because of the proportions.
They offered me to come in to have a seamstress look at it. If they truly have been in the business for this long, then they should know that it’s difficult to alter a dress more than 2 sizes!

Kate was amazing to work with, and the complete Allegria Bridal experience was outstanding. Everything about the store was just right for me – great selection, but not overwhelming; pleasant in-​store experience (great viewing room); and they are full service (from bridesmaid dresses to jewelry). The team there was patient and detail oriented. Everything arrived on time and exactly as expected. Would definitely recommend to a friend!

From start to finish, I had an awesome experience with this salon. Everywhere requires appointments, and most places have a limit on how many people you can bring, and it’s all to assist with the process. You don’t want to be stressed and cramped with people when making this particular decision.
I tried on 7 dresses the day of a Judd Waddell trunk show — and he actually picked out the one I ended up getting. It was such a cool experience. Yes, it’s a little pricey, but that’s part of going in with a budget. I did stay within budget, including $ 400 in alterations, because my dress was lace and quite fitted. The salon is light, airy and comfortable. It’s a great experience.
The seamstresses downstairs are phenomenal and sweet. Every person I interacted with was friendly, honest and great — you couldn’t ask for better customer service.
Absolutely recommend.

This place is the kind of experience you really hope to have when shopping for a bridal gown. I had an appointment with Barb, who was wonderful and helpful (and the salon is beautiful, so it was a nice experience all around). I found a gown I did really like, but it came in #2 behind another that I had tried on at another bridal salon. So, I ordered the other dress from the other store.
Unfortunately, the other salon did not discuss color with me, beyond that I wanted a soft white gown– they just ordered the dress in «ivory» which sounded fine to me (I know now how stupid that was)…And when the dress came in, my definition of ivory (soft, creamy white) and the designer’s definition of ivory (antique yellow) were not the same at all. I tried, but I really, really didn’t like it, and I was in an extreme time crunch by this time, with the wedding a month from the time the dress came in.
So, as I explored every possible option available to me, hoping to have a dress that I felt great about on my wedding day, even up to buying another dress, if that was what it took– I called Allegria to see if my #2 dress was still available. Barb was incredible, she did another appointment with me, advised me on all of my options, offered everything she could think of, and just was generally supportive and amazing. Although unfortunately I did not fall in love with dress #2, at her suggestion, I wound up asking the other bridal shop to return the ivory and order the original dress in white, which in the end, is what happened.
So ultimately, I didn’t actually buy a dress at Allegria– although I wish I had, because they were the kind of knowledgeable, helpful and kind that you hope a bridal consultant will be, and I know that if I had bought my dress there, it would have been handled impeccably. I can’t recommend them highly enough.

I often drive past Allegria on my way home and admire the dresses they have in the windows so when the time came, I knew it would be on my list to visit. I made an appointment and worked with Beth who was great! She is very personable and I was lucky to have her. I thought I found the dress but I would have to order it straightaway in order to make it in time for my wedding. My Mom wasn’t with me and I was hesitant to make a decision without her but Beth suggested that if she was able to come into town the next day, she had availability for us. Luckily, my Mom came to Boston and she actually found the dress I ended up going with (it wasn’t available when I was there the first time). The whole experience was so easy and the staff (especially Beth) were great! Look forward to seeing the dress again!

I decided wedding dress shopping would be a one-​stop experience for me. Barbara helped me out and it was a fabulous experience. The second dress I tried on ended up being the one, and Barbara glitzed me up with belt/​straps/​veil/​jewelry during the appointment (ended up with it all!). I chose a custom made Matthew Christopher lace gown and made several changes (backless, added gorgeous straps and belt). I lost 30lb between the purchase and my wedding and the in-​house alterations dept made it look flawless, which was a TON of work. I was told dozens of time that my gown was the #1 dress people had ever seen. Custom work was gorgeous. Had a major malfunction with the straps and they snapped off from the gown during the reception. Allegria worked with the straps manufacturer and sent me replacements as well as a small gift and were so kind in working with. Highly recommended! Also got my girls’ Amsale bridesmaids dresses downstairs (go with floor length tulle, they were stunners).

I absolutely loved my dress and my experience at Allegria. I purchased a Judd Waddell dress from here and they did such an amazing job! I had it custom-​made with a different material, and it turned out beautifully. I also did my alterations here and they were amazing! It fit me perfectly and I received many compliments on it! They were so accommodating to me — my mother is in a wheelchair and isn’t able to go down any stairs, which is where the alterations department is, so they allowed me to get that done upstairs where my mother could watch and be a part of everything. They were amazing and I would absolutely recommend them!

After shopping around for a wedding dress that suited my style, I finally found what I was looking for at Allegria… in the bridesmaid section.
I called to make an appointment to look at bridesmaid dresses and told them very quickly that I was actually a bride but was looking for a much simpler wedding dress. When I arrived they treated me just like every bride who was looking at much more expensive dresses upstairs.
I found the perfect dress and was so impressed. The service was fantastic and the price couldn’t have been better!
I’ve recommended this shop to several of my friends and they have been pleased with their dresses too. Totally a top notch bridal shop!

Our daughter had her first fitting with Fumi yesterday. The lovely dress was pinned and trimmed into the perfect fit. Fumi could not have been more friendly, reassuring or professional. I made my own dress 33 years ago, and had forgotten how much a precise fit matters. Alterations always seemed horribly expensive to me. After watching Fumi work with the highly structured mermaid gown, I had a new appreciation for the expertise required to add boning, adjust three layers of fabric, level a hemline, set a French bustle-​all without interrupting the placement of both style and ornamentation elements.
Our daughter will look wonderful, feel confident and enjoy herself and her guests. We can’t wait to see her in the completed gown. Thank you Fumi!

I just purchased my dress at Allegria this past weekend and I can not say enough wonderful things about their staff, service and gown selection.
I had the pleasure of working with Julie and she was AMAZING. You can truly tell she loves what she does, and she is great at it. This was my first stop trying on gowns and she not only was kind and patient she also gave suggestions and ideas that were exactly what I was looking for. The dress I purchased was not one that I would have thought in a million years would look good on me. She brought it in to me asked me to trust her and try it on. When I walked out with this gown on all 3 people I was with were in tears.
Seeing that this dress was a game changer, I was overwhelmed and confused and pleasantly surprised. Julie could sense this and told me to go get lunch and drinks with my family and think things over. She had me sign a contract in case I decided to leave the deposit by the end of the day so it would be one less thing for me to do. After thinking things over for a few hours I decided to say yes to that dress.
I went back in later that day close to their closing time. Julie let me try on the dress again and take some pictures and help me pick out a veil too. I told her that I knew It was their closing time and I could come back through the week for measurements. She happily offered to stay and took measurements guided me in the sizing and put in my order. Julie made the experience of buying my dress effortless. I can not recommend her or Allegria enough. If you are on the fence of visiting for your dress, make your appointment, you won’t regret it.

Came here with a friend to pick up her wedding dress and the service was outstanding! Very pretty, clean and modern set up. Definitely make you feel special when you are trying on your dress for the special day!

Allegria was great and very communicative throughout the process. The selection was great and I didn’t feel pressured at all.
The alterations were fantastic and timely!

Allegia Bridal was awesome. I bought both my gown and veil there with their sales associate Kate Jenkins, and also had my alterations done there by the amazing Renee. After searching and searching for a gown (I was totally one of those girls who tried on 50 dresses and went to every salon in the Boston area) I walked in and found my dress at Allegria right away. Being a bigger girl, some of the salons made me feel uncomfortable when samples wouldn’t totally zip, but the girls here made me feel beautiful from the moment we said hello. I cannot recommend them highly enough — the selection is the best I have found, and the service is warm and makes this somewhat nerve-​wracking shopping trip really fun and enjoyable!

I visited a number of bridal shops in August, two of which were on Newbury Street and Allegria was by far the best! The experience was well tailored to my needs. They have a great selection of dresses for all budgets and the place is lovely and comfortable for you and your entourage.
I would also highly recommend asking for Julie. She was exceptional at her job! She seemed to know me and my style before I walked in the door. She clipped those dresses on with such finesse, making it possible to see the potential of each. When I walked in she asked me to pick out 5 dresses with my bridesmaids. We could only find 4 so she pulled one she thought I would like. This dress turned out to be perfect! I surprised myself with a little emotion when I saw myself wearing it. In the weeks that followed she updated me on sales, but was never pushy making it more comfortable for me to make that final decision.
I think the secret to their tailored approach is the questionnaire they have you fill out ahead of time. Take it seriously when you fill it out because it really helps them find you the dress you are looking for.

I had the best experience with Allegria, and I would highly recommend this store to any bride! I found my wedding dress there and my bridesmaids also ordered their dresses through them as well. They are so organized, and Kate was just so helpful every time I called or emailed about anything. I got married this past September, and I absolutely LOVED my dress! It was a dress I would have never thought to try on, but Barbara suggested it, and when I did try it on I fell in love with it. Barbara was just so patient with me while I was trying on gowns, and I never felt any pressure at all.
My bridesmaids also ordered their dresses through Allegria. The bridesmaid department was just as organized and helpful as bridal. I loved the way the dresses looked, and they made it very easy for my bridesmaids who were ordering from out of state.
I should also mention that the seamstress that Allegria uses is AMAZING. I could not believe how incredible my dress looked, and how well it fit me.
Everyone at this store is so nice and helpful, and they have so many beautiful gowns! I highly recommend them if you want to love your dress and receive great customer service!

I purchased my wedding dress in May from Allegria. I absolutely loved it here. It is a gorgeous salon that has high ceilings, perfect lighting, and huge mirrors. Plenty of seating for the people you bring as well.
I was trying to purchase a gown on the more affordable side, which they have a reasonable selection of, and was in the section with budget appropriate dresses while my bridal party and mom were looking at far more expensive gowns. My mom insisted I try on a pricy dress, and my stylist was so awesome about the whole thing.
She showed me the dress and told me how much it was and said if I put it on I would leave the salon in tears — either tears of happiness if I went way over budget, or tears of sadness because nothing would ever compare to it.
She did not pressure me to go out of my price range at all which I really appreciated. I did decide to try the gorgeous Matthew Christopher gown on anyways, and fell completely in love. When I showed it to my bridal party, everyone knew it was the one and my mom surprised me by paying for the whole thing.
It was truly a beautiful day and the staff made us feel comfortable, and took great care of us. The purchasing process was easy, the staff took pictures which they promptly emailed to me, and it was a wonderful experience.
I would highly recommend going here for your wedding gown!

This place saved my friendship with the bride!
Long story short, the bride of the wedding I’m in, asked everyone to get their dresses at Alexandria’s in Fall River. I live in Cambridge and found out I could get my dress nearby (at Allegria’s) and it would be cheaper than from the other store. So I assured the bride that the dye lot difference wouldn’t matter (I’ve been a bridesmaid 9 times, it’s never been a problem) and that I would get my dress closer to me. The bride told me to get violet, so violet I ordered.
Fast forward, the dress came in a couple weeks ago and I came to get it and had them take a pic of me in it to send to the bride. She came back saying it looked a lot darker than the other dresses. Texts of dress photos went back and forth and I wasn’t sure if it was the lighting or the actual color. So I planned to meet up with another bridesmaid to compare colors. The dresses WERE significantly different. This was not a dye lot variation, this was a totally different shade of violet.
I freaked, and then tried to figure out what I could do to fix it. I called Allegria and they said they could order another dress but it would be the same shade as the dress I already had, which was violet. They had showed me the swatch card and verified it was violet.
The more I looked at the swatch care and the other dress color, the more I started to think the other dress wasn’t violet, but frosted violet. I called Alexandria’s to see if they had ordered frosted violet, and they were rude on the phone, but confirmed they ordered «violet» dresses.
Next step was to call the designer, Alvina Valenta, directly. When I called, conveniently their customer service line was down. How lucky that was, as I got someone directly on the design floor instead. She took pity on my sob story, that I said I was afraid I was going to have to drop out of the wedding, and that I think the other store was lying about the color dress they ordered.
Well she said she would look up the order, call both stores and as she wasn’t supposed to talk directly with customers, she would have my store, Allegria, call me back and follow up.
and 2 days later the most amazing thing happened. Kate from Allegria called me and informed me I was right! Alexandria’s HAD ordered frosted violet dresses from Alvina Valenta. AV emailed over (on AV letterhead) a letter confirming Alexandria’s frosted violet order, NOT VIOLET, and then Kate told me that AV and Allegria were going to put in a rush order of a frosted violet dress for me (I only have 6 weeks before the wedding), waive the rush fee, AND give me a 25% on the dress. Absolutely amazing! So I’ll be getting the correct color dress with enough time for alterations and they also gave me a swatch card to show the bride.
And show the bride I did. She realized, too late, that she DID pick violet, not frosted violet, but Alexandria’s ordered frosted violet instead, and then tried to lie about it, but labeling all the dresses that came in as VIOLET with their own label. So the bride can’t change the color now but basically only found out about this because of Allegria and the designer going ABOVE AND BEYOND for me.
thank you thank you thank you. If I hadn’t found this out, and didn’t get a new dress, the bride would have always thought the color difference was my fault and it could have really damaged our friendship since I had insisted about going to another (cheaper but better) store.
As soon as the bride gets her wedding dress from Alexandria’s, I’m going after them to pay for my initial dress since it’s their fault I ordered a violet one and not frosted violet.
Go to Allegria and NEVER go to Alexandria’s!!!
thanks again AV and Kate!!!

Allegria has a diverse collection of beautiful dresses. The shop skews pricey but there’s a wide range and even a sale rack in the back. I took a lot of time deciding and the sales ladies were really patient and helpful. I ended up buying my dress at one of their designer trunk shows for a bit of a discount, which worked out perfectly.
As for alterations, Fumi is excellent. She does wonderful work and is friendly and sweet.
Everything went really smoothly.