Pure

My neighbors and I were very excited about the new Roswell, GA Pure opening in our area. However, on our first visit we were forced to submit to Valet Parking. I have no problem with Valet Parking at your choice, but the attendant told us it was their policy that they have only Valet parking. Well, the six of our group agreed that they did not like some stranger taking over their car with all your keys and whatever valuables are in your car. We told him that we wanted to park our own car, and we were told that we couldn’t eat there unless we gave him our car. We objected, but he was insistent that he park our car. While we loved our food, we will probably not go there again as long as we have to submit to Valet parking. So, Mr. Pure, you need to rethink forced Valet parking as I know of several forced Valet parking spots that have lost a lot of business from forced Valet parking. This is Roswell, not down town Atlanta.
Gary

I don’t have to write much about this club. Just read the reviews posted and don’t commit the same mistake as I did.
This place sucks big time.

This isn’t the worst club I’ve been to. But it’s close. For you old school people out there, this reminded me of Duex Plex.
This is a ghetto club trying to be high class. What is the result? It becomes the worst case scenario. It now becomes a club with super high drink prices and cover with the décor and atmosphere of a ghetto club.
Also, forget about your guest list or free pass or whatever. They let people in at a snail-​pace. So if you get there 30 minutes before the cut-​off time, you probably won’t make it. Get there at least an hour early.
One thing that stuck out that annoyed me: the bathroom attendant. When I go to the bathroom in the clubs, I usually ignore them because I don’t want to pay $ 1 to go to the bathroom. Well, this the bathroom attendant hassled me to give him money.
After arguing with him for a minute, I took out my money clip and showed him, «look I told you I have no cash, sorry bro.» Then I left. I would like to take a piss without having to be hassled for my cash. Next time, should I be worried that I’ll get mugged for tips? Sheesh.
Also, there was no place to sit unless you get VIP. That is absolutely horrible. And the floors were sticky.
The music is your standard hip hop. Nothing wrong with that, except every other Atlanta club plays hip hop. Luckily this could be a good thing. I have no reason to go to Pure since they play the same crap as the other clubs.
The only few positive aspects I found is that people seemed to be having a good time. That’s always a good sign, except I wasn’t feeling the vibe. Also, the bouncers don’t grope you looking for your stash. And the parking is free. But it’s offset by the super-​high cover.
If you want to go to a ghetto-​ish club that’s awesome, go to MJQ. If you want to go to an expensive club, go to Opera. If you want worst of both worlds, go to Pure.

Dear Pure,
You’re not too shabby for a nightclub, you know? Although I do despise standing in lines that purposefully imitate the viscosity of molasses so you can oh so cleverly stick it to your customers who are on the «guest-​list», I came with my pockets lined of pure cash, so I did not leave infuriated like the large group of hot chicks behind me. Shame.
People might judge you by your outward appearance, but as you know, it’s what’s on the inside that counts! I must say that I was surprisingly impressed by your trendy décor and large-​for-​its-​size dance floor. I also noticed that you have a talent for attracting all sorts of characters, which made the night interesting.
I won’t be able to forget the close and free parking that you gave me! How thoughtful of you! Your bathrooms were surprisingly well kept, uncrowded, and flushed well. Plus.
I do appreciate the fact that your bartender was generous with the grey goose (or perhaps I am just a lightweight). It made the experience you and I shared so much better, don’t you think? *wink*
If I lived closer, like I used to, we might be able to sustain this relationship. Perhaps we could see each other as much as a few times a week, but sadly, your lack of seating (which I find necessary in a long term kind of club) was quite a shortfall. If you want me to dress up for you, how am I to enjoy myself in painful heels if you won’t give me a rest? Note to self: more grey goose.
What I love most about you is that you invited the Beat Freaks to perform. You’re wonderful! No club has ever left me feeling more satisfied than you! You’re good!
Although we will not see each other as often as you might like, I can always visit you for a night, provided that you invite Quest Crew or other amazing crews (I suppose it would just have to be just a one night stand… unless you get your act together and add seating, that is). Then we can talk…
Hugs & Kisses,
Hamster

Question for the owners of this hole: Are you serious???

I went to Pure on a Saturday night to celebrate my birthday. They get one star for supplying bottle of «champagne» to parties who set up a guestlist in advance. It was actually Cristalino, a cheap sparkling wine made in the champagne fashion, but it was nice enough… very tasty. I’ll give them another half-​star each for nice-​enough bathrooms and free parking. Beyond that, the place was very disappointing. The staff was nice, overall, but nobody seemed to know what was going on. Their VIP section was just a raised platform with tables. If I had $ 300 to drop on a VIP table I would expect it to be in an area at least somewhat shielded from the noise of the club; a place to retreat to from the dance floor and have a drink and chat with friends. The noise of this club was, in itself, another problem. Of course it’s a dance club and loud music is part of the experience, but this was so loud my friends and I were screaming into each other’s ears and still couldn’t understand most of what was being said. This also made ordering drinks a problem. One of the bartenders got an attitude with us, but I imagine he was just frustrated working at a place where people had to literally scream at him in an attempt to have their drink order understood. I know I’d get pretty pissy by the end of the night if I worked there! There were absolutely no bar stools and the only seating was in the form of two loveseats at the edge of the dance floor, which this one weird group of kids monopolized the entire night. I guess if you want to rest your feet for even a moment you have to plunk down a large chunk of change for a VIP booth. The DJ was playing good music… but it wasn’t music most people would dance to. Unless perhaps I’m the only freak in the world who doesn’t consider Machinehead dance music. My friends said that very early in the night before it got crowded they were playing dance music… house, trance, etc… so I have to wonder why that changed.
All in all, I had high hopes for this place but it just fell flat. The location was good for me, being out of Midtown and only a couple of minutes from my friends’ house. But if you want to dance and like that Midtown feel, do yourself a favor and just go to Midtown. This place charges the same for cover, drinks, and VIP tables as Opera, but fails to deliver anywhere near the experience. This was like Midtown’s ghetto little sister. There are plenty of bars all around the perimeter that have less attitude, far more fun, and charge a fraction of the price… and that’s where you’ll find me dancing on weekend nights that I don’t feel like driving into town… certainly not at Pure!