Max Chocolatier

Bei einem Besuch in Luzern haben wir dieses kleine Schokoladen Geschäft besucht. Wir wurden direkt sehr freundlich begrüßt und es gab erst einmal etwas Schokolade zum Probieren. Der Laden an sich wirkt modern und etwas gehoben. Die Auswahl ist überschaubar, aber es sieht alles unglaublich lecker aus! Am Ende haben wir eine Auswahl von Schokoladentäfelchen (Orange, Tonkabohne, Kürbiskern und Chocolate Bits), schokolierte Kaffeebohnen und eine kleine Auswahl Pralinen mitgenommen, bei denen wir auch sehr freundlich und kompetent beraten wurden. Der Spaß ist nicht ganz günstig, aber jeden Cent bzw. Rappen wert! Sollten wir mal wieder in Luzern sein, kommen wir auf jeden Fall wieder!

I agree with the previous reviewer that this seemed more like a high-​end jewelry shop than a local chocolate boutique. As I had limited time in Lucerne, I wasn’t able to compare all the various chocolate shops, but this one sure seemed expensive in comparison to some of the other shops located near the covered bridge. Beautiful arrangement of chocolates, and they certainly were very good, but I’m not sure if this is what people think of when they are looking for genuine local chocolates.

As I was walking down the main street in Lucerne with the high end watch shops I passed by this place thinking it was a jewelry store, however, my friend stopped and wanted to go in, and I realized it was a high end handmade chocolate shop. Their slogan was, «experience chocolate for the first time». Upon entering the store it definitely was the first time that I had experienced chocolate in this way, as if I had entered a high end jewelry boutique. On the right hand side of the store was a very well put together modern display highlighting each chocolate and even provided an English translation. On the left hand side was the beautiful glass case filled with their specialty chocolates. There was one person in the store who was very helpful and friendly. I bought a few pieces and they wrapped the chocolates in a special box with a lovely bag, I felt like I had just bought jewelry. I almost forgot, I got so wrapped up into the experience of buying the chocolate, that I almost forgot to mention that the chocolate itself is good as well. :)

It’s the best chocolaterie in any German-​speaking canton of Switzerland. Their secret is simple: They use the best ingredients available, including premium spice and world-​class Felchlin Grand Cru couverture. Solid craftsmanship and a surprising amount of creativity then turn these ingredients into perfect, very luxurious pralines and truffles.
The chocolates are sold in a unique boutique environment, a one-​of-​a-​kind experience. The boutique’s design is a first-​rate example of an accomplished fusion of excellent interior design meeting consistent visual merchandising. As a marketing specialist and a chocoholic, it was love at first sight (or bite).
They don’t make mistakes, but they’re good for surprises, including the only curry and pineapple praline I’ve ever had. They make these ridiculously addictive, bestselling chocolate bars with a biscuit bottom and a raspberry jelly filling — there’s no more enjoyable way to destroy your diet in one bite, because you’ll be hooked!
Luxury isn’t free, but you won’t go back to the mass-​produced rubbish put out by lesser outfits like Läderach and their ilk.
Great saleswomen who are both friendly and technically well-​informed, which is rare. I hate it when a salesperson doesn’t even know which couverture the chocolatiers are using!
They’re reopening the shop in autumn, since their head chocolate genius (Fabian Rimann) is leaving them to set up shop on his own. I’ll write about it on
as soon as possible.