V.E.S.P.A

Usually I refrain from reviewing Pizza parlours of any kind but when it comes to V.E.S.P.A I will make an exception. Sadly it is not to say HAIL but ratter to yell NAY!
You might wonder why and here are the reasons, in fact pick any of the following: False, deceptive and or misleading advertising.
It is generally not a good idea to state claims or make promises you might find hard backing up or fulfilling. It is even worst promising rose gardens!
V.E.S.P.A claims, as stated on the web site, to bring the pizza back to its root, and promises that the taste provided will be the same as the taste one can only experience in the native land of pizza Italy. Now these claims raises eyebrows as well as some questions!
Question Uno: did you forget about the different style of pizza in Italy; what kind are you bringing back? Neapolitan or perhaps Lazio style? Any root more legit than the other?
In secondo it might be true that pizza has been swedish-​fied to a point where some of my Italian friends are using terms such as sin and desecration. But isn’t that also what makes pizza such a hit everywhere in the world, the ability to adjust? Why is this bad, that is the underlying meaning of your claim?!
In terzo luogo e finalmente, even though one might love the original your pizza not in Lund nor in Malmö brings anyone back to Italy. In fact the only thing the taste reminds people of is the taste of the ingredients and toppings coming right out of jars or cans bought in a supermarket. Okay I’ll give you this: Italian supermarkets.
Here are some examples on what this means in reality;
Grilled aborigine should be grilled upon the order or at the least in the same restaurant and not originate from a jar made and packed in Italy. The tomato sauce should be at the least seasoned if not cooked on the spot and not feel and taste as if it was pored right out of a tetra bag/​box. Al dente is a definition by which an Italian restaurant lives or in V.E.S.P.As case dies by. To experience undercooked and overcooked pasta around the same table is an art only V.E.S.P.A capable of! There is nothing genuine or authentic about being sloppy with a knife cutting the ever so porkish salsiccia (thus not so fresh) in 10 different sizes. Different thickens leads to some slices or as I see it bites to be over or under-​cooked!
Best case scenario what V.E.S.P.A is doing is ASSEMBLING an Italian pizza at prices an Italian pizzeria would not even dare to dream of!