Not quite sure about the price, as I get free eye tests for medical reasons, but from looking at the massive selection, which is made up of a huge selection of designer frames, and lesser known frames, the prices are reasonable for the non brand ones and what you’d expect for designer ones! The whole setup of the place is white and modern, but the whole size of the place makes it feel oddly sterile and uncomfortable, but that’s just me though. Or maybe its just from me being nervous about the test that blows air in your eyes! I hate that damned thing. The staff are all friendly though, but there’s just something not some homely about it, like a smaller family optician. Good service though.