The story of this shoemaker is so cool. He used to be a big advertising director and one day decided to leave it all and went to study shoe making. He went on to Italy and worked with master shoemakers Sergio Rossi and Bruno Magli. His style has a less is more ethos with an obsessive detail of a master craftsman. In 2008 he won British designer of the year, and is now a forced to be rocked in England and the world. His shop is a perfect reflection of all that he stands for. The variety of styles is fantastic, so if you are looking for a sexy flat shoe, or a mid height heel or a towering heel, you will find what you want and in the coolest designs.