Primrose Bakery

Gorgeous little place in lovely primrose.
The interior décor is done to perfection, with a delightful choice of cakes and cupcakes, including vegan options for the lactose intolerant or those vegan-​inclined.
As a chai latte fanatic, I opted for the original chai cupcake, which did not disappoint. Just the right blend of icing (which is to say: not too much icing) and the perfect chai taste, but this time in cupcake form.
Opted for take away myself, but this place would be lovely to sit in as well as it’s oozing with charm.
There’s something to be said for the service as well. The woman at the till was very friendly and lovely. I’d definitely pop round again if I find myself in the neighbourhood.

I randomly stumbled upon this cute and charming café, from the looks of it… they specialise in cakes and cupcakes.
They have theme days for their particular goodies. I’m glad I came in on a Monday, it’s cookies n cream day!
The cookie n cream cake is so lush. The mocha is lovely.
They got a nice but small selection of party supplies too.

I couldn’t have find a better place to enjoy cupcakes, before going to work it has been a great help to well start my day all along my time in Camden. I highly recommend this place to everyone who like sweeties. Agreeable staff as well to complete that nice place.

A very sweet little place great for stopping in for a treat and spot of tea or bigger orders to go. Small on the inside, with a few seats and display case. I had a lemon tart. It was decently good.
I didn’t have any of the cake but it all looked fun and that’s part of the charm. It did get a little crowded but it was endearing to watch children smile and laugh with joy over a mini cupcake.
Definitely a place to try out, I would go again.

Decent cupcakes but not the best. Sponge is slightly dry and icing is average. It’s nice that they have a vegan option as not many places cater for them. Would go again if i was in the area, not worth coming back otherwise

A small bakery away from the main row of shops of Primrose Hill. It’s busy, popular with young families. It’s on the other side of the railway lines from Camden Town main, so benefits from some peace and quiet. The easiest way to get there from the markets is to walk down the canal from the food market and take the second exit after the railway bridge. Cupcakes are great, especially when coupled with the check-​in offer here. Fun flavours, the chocolate cheesecake cupcake went down well, but my favourite was the apple crumble cupcake, almost crumb cake in texture, with crumble bits on the top to complement the spiced apple flavour of the cupcake body. The inside of the bakery is quite small with only a couple of tables and there’s a bench to sit outside on, but we were buying takeaway anyway as we wanted to eat by the side of the canal.
Staff were friendly and helpful, and I think they’re the best place nearby to get cupcakes (at least if I haven’t made any already!)

Such an adorable cake shop! Primrose Bakery is a sweet boutique that feels like an old fashion soda shop.
They have so many cake options with something to suit any taste. While it’s a little on the pricey side, it’s worth it for a special treat.

Really tasty cupcake! I got the coffee and walnut cupcake, cost £1.95 for take away. Overall it was really good. I actually want to go back and get another, seeing as how it’s just down the street. For me it was just the right amount of sweetness. The cake part wasn’t really as sweet as I expected. The texture was in between muffin and cupcake but still moist. The frosting was super yummy. May be too sweet for some people, but I really liked it. They balances each other out well.

Quand les beaux jours arrivent, Camdem Town reste mon lieu favori à Londres: c’est festif, c’est vivant, c’est plein de couleur, c’est décontracte, c’est bon et surtout c’est le paradis du vintage… on est quasiment sûr d’y trouver quelque chose d’original, de spécial et de très avancé en terme de fringues. Mention spéciale d’ailleurs pour deux stylistes coréennes qui tiennent un petit stand en plein milieu du marché. Pas très loin de là, il y aussi et surtout la plus originale des patisserries… Primrose Bakery… qui m’a marqué et continuera de me marquer par son coté maison de poupée chinée en plein quartier résidentiel de Londres. il y a comme un souvenir d’enfance qui revient à chaque fois que j’y mets les pieds.
Petit point négatif: depuis le marché, il faut compter environ 15mn à pied pour y parvenir. .malgré tout, ça en vaut vraiment la peine.

Lovely bakery if you’re in the local area. I think that whenever I go there, I get enlightened by the positiveness and it just sets my mood for the day. Wow, that sounded quite poetic but it really is that way :) I love all the cakes and I don’t think if I could ever stop visiting. Also, I don’t seem to be getting any extra weight, so it’s all good.

I just tried one of cupcakes from there (the chocolate one). INCREDIBLE!!!
I’ve never been there physically but plan to visit.

Aus meiner Sicht sehr überschätzt. Die Cupcakes sind so lala, meiner war so trocken, dass ich fast vermuten könnte, er sei vom Vortag. Kuchen waren keine Offenbarung. Vielleicht lag es auch an meinen hohen Erwartungen?
Zum Service: Das Café ist superklein und hat vielleicht 8 –10 Sitzplätze. Da alle besetzt waren, wollten wir unser Essen zum mitnehmen haben. Als im Bestellprozess nun ein Tisch frei wurde und wir erklärten, wir würden dann doch gerne da bleiben, reagierte eine der Bedienungen ziemlich genervt und unfreundlich. Die andere war ganz nett.
Fazit: Man sollte sich nicht auf den Lorbeeren ausruhen.

sehr nettes und aufmerksames personal! die cupcakes schmeckten auch hervorragend
bei meinem nächsten besuch in london geht es auf jeden fall wieder hierhin

Super-​cute bakery in Primrose Hill (of course!), just a short walk from Chalk Farm tube station. It never ceases to amaze me how close the quiet, quaint village-​like Primrose Hill is to the bustling Camden scene.
Typically for 10:30am on a Monday there were a few yummy mummies already here having a cup of coffee and a natter while their offspring had baby cappuccinos (I kid you not, I think it was called a baby-​cino or something and looked like a really small cappuccino although I think it was probably hot chocolate or something).
I had a pot of tea which was served with a smile in a china teapot. The cakes looked and smelt delicious and came highly recommended by my companion, however it was a little early for me so I resisted temptation on this occasion. Perhaps next time I’m in the area my willpower might not be as strong! A pot of tea and a coffee came in at just over £4 — bargain!
As well as being a café they sell lots of little knick-​knacks such as greetings cards, wrapping paper (I particularly liked one with a doughnut design on it) and cookbooks including Primrose Bakery’s very own book.
The bakery also caters for parties, weddings etc. with their beautiful cakes. I’ll definitely have to indulge next time… all in the name of research!

We made visiting this a Saturday afternoon stroll alongside the canals from Maida Vale. A pretty walk basically all the way to Primrose Bakery.
Would I do the effort for the cupcakes — no not really. I mean creative flavour combinations and great looking cupcakes but not from a taste perspective. We choose two different flavours and both where blend and the actually cake was dry — So glad we ordered coffee with it. Our quest to find great cupcakes in London has not been satisfied yet.

Finally I’ve found a decent chocolate cupcake! Unfortunately it’s taken me 6 places to find one that gets the Nicole Antonia stamp of approval, but it’s all worth the effort. Where other cupcake places get it all wrong, with the icing being too sweet and the cake being too dry, Primrose Bakery succeeds in creating a moist cupcake that isn’t too sweet and is nicely chocolatey. And at the cheapest I’ve found at £1.85 for the basic cakes, I’ve found a keeper :)
The place itself is nice, and has some old charm to it. I went today and it was WAY too hot in there though, even though it was a pleasant, if only slightly chilly, day. I was dying to get out! They need to get some fans in there.
The staff were very helpful and I decided to go for 2 cupcakes instead of just 1. So I also bought a Pecan Maple cupcake, and that was also pretty good. A bit too sweet for my taste but if you’re a big pecan person, you’d probably really like it.
The search is still on for the BEST cupcake in London, but this is the best I’ve found so far!

This is such a cute little place… The interior is vintage, and features a till, three tables and a shelf with sweets, books (their own recipe book) and some decorating stuff.
I like the cupcakes, too, especially the pink marshmellow cupcake — yum!
I had coffee there a few times and it was good, strong coffee — yum again!
I have to say, though, that the place is too small to really have a chilled time there… it gets horribly busy on the weekends, so that you often cannot get a seat (which is a shame as it is a bit out of the way) and it can also get hot and not so comfortable when it is busy.
Therefore I only give three stars… as when I go to a café I want to have a good time, be able to read my magazine or have a chat.

I came across Primrose Bakery while doing a Google search for bakeries that do special order birthday cakes near Islington. Not exactly close, but…
I was extremely pleased with the service I received. I placed my order very last minute by emailing at 9:30 PM on a Sunday night. An employee called me Monday morning and my cake was ready by 2:30 PM that day. It turned out beautifully; my flatmate, whose birthday it was, was very happy with it, and it tasted great too. It was packaged perfectly: even after being bumped into a few times during tube rush hour it was unscathed.
One thing to reflect on is that I wasn’t offered a carrying bag… I brought a reusable Sainsbury’s bag with me just in case, but the cake wouldn’t fit in there. Luckily a very kind young woman gave me a canvas shopping bag of hers that the cake fit in. So if you are going to the bakery to pick up a large order, definitely bring your own bags, maybe two or three that are different sizes to make sure the boxed product actually fits. The website says the bakery delivers but I wasn’t offered this option, perhaps due to the lateness of my order or the fact that I don’t exactly live near Camden.
My only reason for not giving Primrose Bakery 5 stars is the price. For the smallest double-​layer chocolate cake, I paid 30 pounds. I think the price-​shock might have something to do with the fact that I am American and a cake like this would have cost $ 25 at home; with the exchange rate, the cake from Primrose Bakery was edging $ 50. Granted it was beautifully decorated and thick, so we were quite able to get by on smaller slices and fed more people that way. I would definitely use Primrose for future events, but only if I were splitting the cost with others.
Like I said, I only went to Primrose to pick up the cake, but I had time to admire the décor and atmosphere while I queued. Located on a quiet street and easily recognizable on the outside by its unique logo and sheet glass windows. It smells great inside (as it should) and the décor is warm, inviting, and whimsical. The bakery is fairly small and has a few tables and chairs for patrons to sit at. Lots of fun, non-​edible products for sale, including invitations and an assortment of birthday candles, perfect if you only want to make one stop or forgot to pick some up. The employees were friendly.

It’s like stepping into my childish mind — everything is pink and lemon, there are gift cards, small presents, cups o tea, lollies and most importantly CAKE. Lots of it, every changing varieties and small and big ones. YAY.
A lovely respite from the frantic Camden crush, this small tea shop, serving lovely cupcakes amongst other treats is a must do with girlfriends or out of towners. There are a few seats around big 70s tables, but a short walk to the top of Primrose Hill will be worth the effort, especially with a big sugar boost when you get to the top!
Their jam slice is the best I’ve found since leaving convict shores, and the mashmallow cupcakes are to be tried if they are available when visiting!
Enjoy! x

Damn…
Fine…
Cupcakes…
…need I say more. Go forth and obtain your suger rush… Nirvana is but two or three or four bites away.

I can’t say I am the biggest cupcake fan, but this little bakery is so sweet you just have to come in. It takes you back to your childhood when cupcakes were a regular occurrence, as adults we rarely see a cupcake. There is something so sweet and decadent at the same time about a cupcake that just makes you have to eat one. This bakery is extra great because they understand the importance of soy coffee. Its a lovely place to sit and catch up with your mom or a girlfriend. After school time can be a little annoying if you don’t like children, but mostly this is a very peaceful bakery where you can order cupcakes for a special occasion or enjoy the space as a café and eat your cupcake there.

I only actually stubbled across Primrose Bakery after strolling casually around Primrose Hill one day. It is tucked away in a quiet street quite far off from any over crowded area.
This lovely petite bakery is like something out of a children’s book, all pastel coloured, playful and innocent. The founders of Primrose Bakery had initially started baking for children’s parties, and then the business just grew from there as they began to supply for big, well known chains and famous celebs. The idea of what they produce is sticking to good old fashioned methods of cooking and using organic ingredients.
So, I was inevitably extremely enticed when I saw the front of this shop. I just couldn’t resist and even though I didn’t have time to sit and actually enjoy the quaint surroundings, I had to purchase at least a couple of their creamy cupcakes.
You can have either the normal sized ones for £1.75 or mini ones for £1.15. The mini ones are just too cute.
Aside from cupcakes they do a simple, but delicious selection of cakes: chocolate, lemon, coffee and walnut, vanilla and Victoria sponge.
It’s delightful, it’s delicious, it’s de-​lovely!

The homey feel of this place is what makes it so special. It’s a little like popping into your best friend’s kitchen… a best friend who always has the kettle on and a fresh baked cake under a glass dome and hot buttered toast ready and waiting — only it just so happens that the whole neighborhood is also friends with your good friend… and sooner or later the whole lot of you all end up assembled at her place — basking in the hospitality of her cozy kitchen. Yes, it’s exactly like that.
Without experiencing it yourself it’s a little hard to convey the level of coziness and warmth and familiarity that is Primrose Bakery. Sure, the cupcakes they’re known for are delightfully rich and buttery (definitely order one!) But there are a lot of cupcakes out there, but hardly any places where the people in front of and behind the counter are so well-​acquainted they almost seem interchangeable. Where spread among a mere three tables you have a commotion of small children, mums gossiping, and a group of young teen girls splitting a slice of Victoria sponge cake while flipping through one of the many magazines plucked from the wall rack behind them.
I suppose this all might sound like a bit of a ruckus — which is normally not my speed, but somehow, you really don’t mind, since you sort of feel at right home in the scene of this delightful, all-​too-​rare, gem of an establishment.