Olive Loves Alfie

I adore Olive Loves Alfie. A gorgeous range of clothes, toys, furniture and bits and pieces. Really good quality items, and everything seems to be individually sourced to get a unique mix and style.
I’ve trawled the children’s shops in London, looking for special presents for friends and lovely kit for my two kiddies, and this is definitely the best.
You can always find something lovely to drool over, and I hold it almost entirely responsible for the credit crunch in my house
Love it!

Out of all the stores in Smug Newington, this one is definitely the most smug. Nothing says ‘I’ve made it’ more than decking your kids out in the latest trends, except maybe doing the same to your pet poodle. I’m not bitter though and when I have kids I won’t have them running around the pub or doing my chores in sackcloth.
It’s not just clothes either, it’s a lifestyle boutique for kids. Ah hem. Yes and it’s named after Olive, the owners three your old daughter who apparently presented her best friend Alfie with a t-​shirt emblazoned with the words «Olive loves Alfie,» which provided the inspiration for the name of the shop. If I’d done that when I was three my dad probably would have sent me to the Nigerian military school he went to. Youth of today eh?
The clothes, toys and books they have there are beautiful and when my friends start squirting out sprogs I will definitely be the toast of all the baby showers, with hampers of perfect presents from this shop. My favourites at the moment are the giant Russian dolls, kimono style romper suits and the knitted black girl rag doll in the window. I’m almost broody.

This shop is a lot of fun to browse through. I came here with the intent of picking out a present for a newborn baby, and the range and styles just boggled my mind. If you want your child to be stylishly dressed, this shop is a step in the right direction.
There is music available for kids too, along with some presents and furniture. What I really like about the place is that they stock some vintage clothing for children, and toys as well. Imagine a child dressed in a white lace vintage dress — how adorable!
Some of the best dressed children in London come and shop at this store, and we can see why — their parents have taste!

Great shop, if sometimes a bit pricey.
Each item is individually chosen to complement the rest of the stock, which is constantly changing.
Eclectic mix of stock from toys to shoes to art, but always a decent range and of good quality.
Great place to buy an unusual or unique gift for a child but as I say a bit pricey for everyday purchases.