Laudree

This place is open relatively late. There isn’t any seating here. but you can come in here to grab your macaroons before you dash out of the country like I did.
It’s definitely not cheap here. but the macaroons are pretty delicious.
Definitely would recommend this. Too bad we can’t bring this back to the USA.

Macarons are really delicious. Laudree’s macarons are particularly delicious.
Their shop in Paris is really lovely and when my sister and I were in Covent Garden and saw the Laudree shop there, we knew we had some memories to relive.
If this review was just about macaron, it would be like seven stars. They’re really delicious and come in beautiful and creative flavours.
I was, however, severely turned off by the snooty salesman who was obviously irritated when we ended up getting too many to fit in a paper bag (he hadn’t asked us how many we wanted to begin with). For a place that charges so much for tiny little (albeit heavenly and tasty) baked goods, I would expect a little more courtesy I guess… especially since we were buying more. It was generally weird. It didn’t stop us from inhaling our macarons.

If you’re looking for somewhere for a quick sweet treat then look no further than Ladurée in Covent Garden.
This is the patisserie’s first stand-​alone tea salon in the capital, serving savoury snacks and champagne as well as sweet treats and those signature macarons. I popped in a couple of weeks ago before dance class to enjoy some of their famous macarons and take in the beautiful surroundings.
Given its location it can be fairly busy so you may need to wait for a table but trust me when I say it will be worth the wait. This is a luxury establishment with a traditional décor that enhances your experience. They also have an outdoor terrace which I’m sure is wonderful in the summer months for a spot of people watching!
I didn’t want anything too heavy before my class so I didn’t go for anything savoury instead choosing to try their delightfully thick hot chocolate and two of their mini macarons; petale de rose and Strawberry Guimauve (that’s rose petal and strawberry marshmallow to you and me) but more on those later.
The hot chocolate at Ladurée is seriously thick, almost like you’re drinking melted chocolate. It’s silky smooth and slightly bitter as it’s made with only the best quality dark chocolate so if you have a sweet tooth you might not enjoy this. It comes in a tiny silver pot almost like a milk jug and there’s more than enough for two cups in each one so it’s possible to share. For some reason I haven’t quite figured out hot chocolate with cream is cheaper than without but it is in fact the exact same hot chocolate recipe. Go figure!
Now on to the macarons!
Traditionally macarons are matured for two days and you can tell when they are at their freshest as when you pinch it between your forefinger and thumb they bounce rather than crack. Rose, violet or lavender are usually my go to flavours so I thoroughly enjoyed the rose petal one which was lovely and light without being overpowering but the star was the strawberry marshmallow. As you leave why not pick up a couple extra from the counter to take away with you?

Popped in after having dinner in Soho on a Saturday night — we were wanting macaroons, coffee/​tea, and not a big crowd. Laudree definitely hit all those marks, but it was (unsurprisingly) pricy and touristy.