Hackett

My original review of Hackett has been deleted I think perhaps because I may have been rather too forceful in my criticism of the shop, but I’m not exactly sure why.
Hackett started out in the 1980s selling a selection of quality ‘vintage’ (i.e. second-​hand) suits, and brand new reproductions ready-​to-​wear Savile Row quality. So far, so good. Over time, much money was spent developing the ‘brand’ sponsorship of Polo, even Aston Martin for heaven’s sake (is this what gent’s outfitters ever used to do?). Rather bizarrely, their stuff, along with Burberry’s, ended up appealing mostly to chav football supporters. Somewhere in the process, their offerings have lost whatever authenticity they may once have had, in the end becoming rather over-​stylised, trying too hard and too fashion-​forward for my liking. Perhaps they have been trying to appeal to a tourist’s over-​coloured view of what might have been classic British kit in a parallel universe?
In a nutshell, Hackett is a pushily self-​important shop that sells some well-​made but inauthentic, very over-​priced and rather histrionic clothes.