Enlightenment Business Solutions

As an owner of a small
B2B business located in San Diego I am required to make online marketing
decisions every day that affect my business outcome. Without any formal
training and being pressed for time I find this task stressful and often
overwhelming. I was looking for a book that would organize the incredible
volume of information regarding online marketing strategies and present it in
an easily readable and actionable format. This book has achieved this and more. The book starts with the
basic approach to developing an effective sales and marketing strategy.
This provides the reader with enough information, and more importantly a
clear framework, to successfully identify the ‘hot button items’ that will
allow you to convert your ‘ideal client’ to a customer. The book then
goes through step-​by-​step setting up the online tools and systems that will
enable you to communicate with your target ideal client in the most effective
and powerful way. What I found enjoyable
was that every section of the book starts with broad, easily digestible
concepts backed with anecdotal business examples which make the book very easy
to read. It then presents a set of actionable items that can be taken as
a very effective to do list; the perfect format for any busy business
professional. This is a must read book for busy business
owners/​entrepreneurs looking for a ‘how to guide’ to successful online
marketing. Susan Coll, Innovive Inc