Browns Focus

So this street in London is literally drenched in fabulous shops. Shoes, make up, high end boutiques; you name it, it’s got it. This happens to be one of two Browns boutiques on the strip and it’s fabulous. It’s the kind of catwalk garb that you see splashed across the pages of Look — the first few pages with the celebs on it not the middle high street bit.
It stocks «Lust Labels.» Items that you dream about placing in your wardrobe and owning. Personally it’s better than the original Browns, that’s more for your mum, this is more your older sisters’ wardrobe, the stuff you steal when she’s out with her boyfriend.
I can’t 5 star this place though, I don’t think the service is fabulous and the fact i can’t actually afford anything here makes me a little sad, actually, a lot sad. Still I can dream…

Just because it’s the younger, smaller sister of big Browns across the road, don’t think you’ll grab significantly cheaper stock here (for that, head to the obvious Browns Labels for Less)… But if your wallet can take it, Browns Focus has an amazing selection of the latest crop of fashion-​forward — but still wearable — designers (think MeadhamKirchhoff and Richard Nicoll), as well as some more established names like Dries Van Noten and Sonia Rykiel. So while a bit edgier than Browns, BF still appeals to the sophisticated Browns customer.
They also have a great range of designer jeans.

Browns Focus is a must for every label lover.
One of the first boutiques to stock some of the major brands such as Marc Jacobs, Dior and Martin Margiela.
The store is quire small but has a good range of most labels, selling the current season and then past seasons in their sale store which is over the road.
They have a good selection of jeans, selling brands such as Acne, Number 9, Raf, Seven, Sass and Bide and 18^th Ammendment.
Be prepared to slash some serious cash ! well worth a visit.

This is always my first stop on a shopping trip and if I had my say it would be one of the only, unfortunately my bank manager has other ideas. The clientele are younger and trendier than the original boutique across the street and the designers are younger and more fashion forward. One of the first places to stock Marc by Marc Jacobs in the capital, where Marc led obviously many others followed. Their jeans range is sublime including Acne for skinny minnies, James which are a personal favourite of mine, J Brand and Superfine. The assistants are achingly cool and a brilliant advert for this place plus they are super attentive and really know their stuff and what suits you. Writing this has made me realise I better just pop down there tomorrow to check out their new stuff as I just know they will have some funky summer dresses from quirky labels. Bags and accessories are also to die for. And if like me you cant afford to buy everything from here its in a perfect location to cruise what is on offer and then go down Oxford Street to see if you can spot anything similar.