American Apparel

I used to work for American Apparel in Canada, and we were told to «act» cool and not be too friendly. Things have changed since but I feel like this store hasn’t really progressed yet. Staff here are rude and they look like they don’t want to work. I was never greeted once. And the cashier was so disinterested he could have not been there at all. All in all, the clothes are ok, sometimes you just need to come here for a good t-​shirt, but service is absolute sh*t.

This is probably one of the busiest American Apparel stores in London. Oxford St is seldom quite, but the craziness of the Christmas rush was insane when I went the other day.
I really do like the colour and simplicity of most American Apparel clothes. It is nice to buy something that is aesthetically pleasing and not too busy in design. It is all really good quality as well.
Clothing aside, I didn’t really have a good time in the store. The electro music was incredibly loud, and combined with the millions of people in the store, it made for a very anxious experience.

I have attempted to squash myself into American Apparel dresses many times. I am not fat. But they make me look obese. I am just going to have to give up, and admit that their special body con variety of dress just does not suit my figure. Much as I envy those who do fit into them. Plus they are about £20−30.
however, there are lot of items of clothing which are really nice– for example the basic T-​shirts hoodies and sweatshirts. Oh and pants and socks and leggings. My problems with them are that some of the T-​shirts are not 100% cotton, I have a peach coloured one and it makes me sweat a lot, much as I love it. Also, some items are rather expensive– you can buy leggings for much cheaper in primark or tophop.
The people who shop at this store are generally fashion concious, or perhaps a little too fashion concious and they do irritate me. However, I have spent money in there too. So perhaps I am one of them.

American Apparel mainly consists of a series of bright, colourful, cotton and lycra items of clothing. Jumpsuits, dresses, t-​shirts, leggings, jeans, skirts, knee-​high socks, leotards, and overalls are all available from here offering a very youthful look, but if you accessorize them correctly you will see that you can wear these clothes at any age.
American Apparel has taken the public by storm and you will automatically recognize two specific items that are probably a part of every girl’s wardrobe: black wet-​look leggings and cotton elastic-​waisted skirts with front pockets.
Let’s face it. Most clothes sold here are best suited for the size 0’s and people with a courageous style, but there are also a lot of items that will suit the rest of us just as well.
This particular store is probably not the best since it gets too busy, but it does make me laugh, since I was once in here with one of my friends who has always been, bless her, rather accident-​prone and she managed to drop and break a whole bottle of red wine right onto the floor of the store. Thank god none of the clothes were hit! It’s been all cleaned up now, but if you ever see a bit of red stuff stuck in between the tiles, don’t worry, it’s not blood. Just wine.