It sure does live up to it’s name. This store is full of ideas of great gifts for anyone. My favourites are the gorgeous water features. There are different sizes available from £5 up to £50. You can’t actually review all the lines that Ideas sell as they are always changing. At the moment in there is really nice dining sets and lots of cushions. They also have lots of themes mirrors in the back of the store and those canvas bedroom sets. The staff in there are really nice. Even if they have to stop doing some housekeeping to server you, you don’t get any attitude from them. They are nice and chatty and and send you off with a smile and a cheery goodbye. The prices are what I love best. Nothing is too expensive that you won’t think seriously about buying from there. It is nice to treat yourself from time to time.