David Edwards

Much like bookstores, there seems to be a dichotomy between the two different breeds of jewellers out there. The first kind seem to be of the opinion that jewellery is an ancient tradition, passed down through the generations and that a certain element of reverence should be attributed to the stock. These places tend to be in the upper echelons of the jewellery retailers market. All smoked wood and leather, everyone having a very English accent and saying «very good sir» to you. The second kind are the more cynical, mass-​market retailers. Whilst the first are of the opinion that every customer is a discerning jewellery enthusiast with taste and discretion, the second are clearly of the opinion that customers are a bunch of brain-​addled monkey people with tempremental ADHD who are only looking for the shiny thing in the window.
David Edwards is a case of the former.
It can be intimidating at first. It looks like a jewellers would look if written by Thomas Hardy, but there’s an elegance that goes with the shop that lends an aura of mystique to the jewellers.
Of the many times I have visited, I’ve never actually bought anything from there. I’ve seen things I would like to have the money to buy for someone, but sadly been unable to. I can’t wait for the day when I can buy someone a David Edwards necklace, because I shall know, on that day, that I am fancy.

This classic jewellery shop has been established in Cardiff’s Royal Arcade for thirty years, offering a range of timeless pieces that will never go out of fashion.
Sparkling rings and bracelets catch your eye as you wander past, and the shop is beautifully presented if a little old-​fashioned looking — in a charming kind of a way.
They carry out valuations on the premises, whether it’s for insurance purposes or so that you can find out how much to sell something for. They have their own workshops in which they offer a repair service for watches and jewellery, and can replace missing stones. And they also offer a remodelling and reinvention service if you have a piece of jewellery that isn’t quite right — even for old or delicate pieces.
I have my eye on an emerald and diamond ring they currently have in stock, but at £9,825 I think I may need to make my fortune first…