Apricot

I walked passed this clothing store several times and never actually ventured in until the other day, it stands out with its bright orange exterior and its right on the corner by one of the walkways in Cabot so it’s fairly central in location. I’m not really sure if it’s my cup of tea, and I didn’t buy anything from here, but some of their items of clothing are quite nice — I think its one of those places that goes through good and bad phases, and it’s probably worth a quick browse through encase you find something great on the off chance!
Apricot is a fairly new addition to Broadmead, and it specializes in women’s clothing. The shop itself is fairly small inside, but it’s well laid out and the interior is very clean and spacey enough. On my experience the staff were also really friendly which was a bonus, and I felt relaxed shopping here. I’d probably say their style was very standard fashion, not high fashion — they have lots of florals in at the moment which seem to be everywhere. Prices are also very reasonable, so you might find something cheap!

Halfway between a market stall and a high street chain shop, Apricot sells affordable, stylish clothes to keep the wardrobes of students and young professionals full and varied without damaging the bank account. Nothing is of the highest quality, but if you’re someone who likes to have lots of cheaper things rather than a few expensive things, then Apricot is a good shop to choose.
Lovely cotton dresses, tops and shirts, drapy cardigans, each no more than £25. This is the sort of shop that has quick turnover of stock so you don’t feel you’re buying the top that everyone else is buying at the moment, which can happen with some of the bigger high street shops.
Perching on the corner of Cabot Circus, Apricot feels like the shabbier cousin or younger sister of the big, expensive shops in the new development.

Having been a big fan of this shop in Bath, I was delighted when they opened up a branch recently right opposite Cabot Circus. For someone who is at the age where every man and his dog seems to be getting hitched and the idea of recycling the same old frock for different events no longer washes because all of your friends groups have seen it before, the cheap, on-​trend dresses at Apricot are a god-​send. They do lovely prints and floral tea dresses as well as the more glitzy and glam outfits. There’s also more casual items but always a riot of colour which makes shopping here an uplifting experience– especially when you look at the price tags and realise the bargains you are getting.

I first came across Apricot in Bath, and loved the bright and cheery clothes I found inside, all with a little touch of originality — so I was pleased to see one of their shops open up near Cabot Circus.
It’s a smart outlet with lots of cute, patterned dresses mainly ranging from £20-£25, plus vest tops, tunics for over leggings, and some knitwear such as cardigans. At the moment they’ve got some lovely summery floral, striped and Paisley patterns to choose from.
The quality isn’t that brilliant, but if you’re looking for fun fashion at a cheap price, this is a great pit stop.

Apricot has recently appeared on the edge of Broadmead as close to Cabot Circus as you can get. The location definitely works in their favour, it looks more like part of Cabot Circus, the new shopping centre, rather than the out dated Broadmead.
Unlike some of the other non-​chain stores in Broadmead Apricot has been designed well and the presentation of the store is welcoming and the window displays really do draw you in.
On walking into the shop I was not amazed by the service, that is not to say I was disappointed, the shop assistants were amicable and provided a decent service but nothing extraordinary. However, the products and the feel of the store were a very pleasant surprise.
The clothes are on trend but different enough to distinguish Apricot from Primark or Topshop. Lots of pretty prints and well placed frills, and the dress that my girlfriend ‘just had to buy’; ‘just off white with fantastic black piping shoulder details!’ Apparently (I have no idea what that means). I was immediately struck by the prices– for the quality there are very cheap — I am definitely heading back as there are many bargains to be had.

I used to live in Bath and I absolutely loved Apricot. It was a most welcome cheaper addition to the High Street, selling original looking almost designer pieces for as little as a fiver. The sales were always amazing and they were one of the first non-​designer places to start giving their customers really nice paper bags way before Primark did. There’s something about being given a classy paper bag over some crappy plastic one that makes you feel so much more content with your purchase. Anyway, now, finally and thankfully they have opened a branch in Bristol. Placed proudly on the corner opposite Cabot Circus, Apricot is always quite busy and it isn’t that big so this can be a bit annoying but as soon as you find that long cardi, summer dress or winter coat for less than £20 it all seems worth it. They’ve got a knack of stocking really flattering clothes for all sizes, even their original patterned items look good on the more curvy lady. There’s often a queue for the dressing room in here but I say it’s worth taking a punt on something and seeing what you reckon when you get home …