Choccywoccydoodah Confectioners

Choccywoccydoodah is absolutely wicked. I’ve never bought anything (not a fan of chocolate, and it’s pretty pricey — then again, you’re paying for chocolate AND art). That said, it truly is art; I view this place as a museum, not a shoppe. The people who make the creations are insanely talented, but I would have to wonder whether the things actually taste as good as a regular old block of some high quality chocolate.

This is always on my must see list when i have a day trip to Brighton.
I have never bought anything from here as i just like to browse (and drool). Just looking at their spectacular creations is enough to satisfy me! It feels a bit more like looking round an exhibition than a shop. If i did buy something it would feel like a waste to then go and eat it. Id probably varnish it and put in on the mantlepiece!

The zany name of this shop makes sense, even if it is a bit annoying — the sheer wealth of rich, dark, sweet, chunky, smooth chocolate available here is enough to make you go loopy. Using mostly Belgium and Venezuelan chocolate and making everything in their special Brighton studio, Choccywoccydoodah takes its chocolate very seriously indeed. Injecting everything with reams of luxury and extravagance, there are all sorts of different packaged treats ideal for presents. They also sell their special recipes in chunky whole form, with tasters usually on offer. This deluxe boutique might be expensive but it is seriously high-​quality.

I can’t stand the name of this place. It really gets my goat up — like a 5 year old sat down and thought about their ideal shop.
That said, the chocolate inside this childishly named establishment looks amaizing (I say looks as I’d be surprised if 5% of the city could afford any of it) and I’m sure a lot of care has gone into every creation.
Never the less, if you need a chocky fix, just pop into your nearest news agents and pick up a Yorkie bar!

The window of Choccywoccydoodah’s flagship store is nothing short of fabulous. Sometimes it has a dazzling array of chocolate skulls decorated with bright icing and jewelled chocolates. Sometimes it’s a litter of chocolate cats and kittens with chocolate ribbons around their necks. Other times, its more camp and provocative with chocolate sculptures of naked, pin-​up girls and ‘single origin chocolate willies.’
Whenever I walk past Choccywooccydoodah, I always take a moment to stop and look at the window. I rarely venture in and buy anything however, for the simple reason… I don’t rate the chocolate! I’ve tried the milk chocolate, the dark chocolate and the white chocolate and I didn’t enjoy any of them.
It’s a travesty I know.
The thing is though, I love chocolate and when I buy it I want to be able to eat it — not just appreciate the aesthetic. Other people might enjoy it but I’d rather have a bar of Montezuma’s from across the street or if I’m going to push the boat out, a box of Damian Allsop from his online chocolate shop.

I am in awe of the creations that come out of this shop. The cakes are more like sculptures, they are so elaborate, humorous and creative that I forget that they are also edible. I have wandered in several times to ogle more of their items and whilst the cakes are understandably very expensive they do sell smaller items like heart shaped chocolate lollies that make nice gifts– for someone else or for you! I have to admit though that for all that I so admire the skill and attitude this shop has, the chocolate is not actually that nice– too waxy and not enough cocoa! And if their Bar du Chocolat is anything to go by– round the corner– neither is their cake! Is it possible that so much effort goes into the design that there is not enough energy left for the taste?! Or is that to hold the designs together the chocolate has to be made a certain way which is not as tasty? No idea– it’s still beautiful to look at though.

Choccywoccydoodah really isn’t just a shop, it’s a true visual experience; a gallery of chocolate extravaganza overrun with magnificent sweet statues. The staff here have carefully transformed numerous simple pieces of chocolate into rabbits, and bears, and teapots, and all kinds of other brilliant creations. But sadly, whilst these designs might be beautifully elaborate, the products themselves are expensive, and not all of them are as delicious as they appear. Some of their more visually amazing pieces for example, presumably due to being on display, have a tendency to dry out due to exposure to the elements.
Smaller designs retail for around the £30 mark, whilst larger, more detailed pieces go for £100 plus. A 150 gram bag of Choccywoccydoodah chocolates will set you back anything from £4−8, depending on the item in question, with Truffles for example, selling for £8. Alternatively, if you’d like a cake designed specially for you, Choccywoccydoodah would certainly be happy to help, but you must order a minimum of one week in advance of the date you desire the cake to be ready. It should also be noted that Choccywoccy are doing a pretty cool promotion at the moment, whereby anybody whose a friend of the company on facebook will be entered into a raffle once a month, with the winner being awarded £10.

This shop sells some amazing items and is a chocoholics heaven ! Of particular note are the huge chocolate cakes of which there are always different ones in the window. Over the years I’ve seen chocolate cakes in the shapes of mermaids, scotty dogs and Michaelangelo’s David (to name just a few). If the magazines are correct Jordan and Peter Andre had a cake from her for their wedding. Shop is expensive though and event their smaller items will make you reach for your credit card.