For anyone who knows the area of Stechford or the Poolway, the name Poolway Fashions could be off-putting in itself. I live just a short walk from the poolway myself, so no disrespect when I say it but the fashion of the Poolway and any other areas surrounding it, is not exactly the Milan of England. In fact I have saw so many people running in the shop or even walking around, in pyjamas in the area I sometimes wonder if they own any other kind of garments. Although this shop isn’t branded, I’ve been in here myself with my Mom and with my girlfriend. They haven’t purchased much in their time in here, they have pointed out numerous bargains and cost efficient trendy shoes.