New Era

New Era is a flagship store in Birmingham and is a cap equivalent of a sweet shop. New era caps are very popular and iconic and are associated with the hip hop world. Caps galore of famous basketball teams, Batman/​Superman, and New Era’s own logo. Tops sold here also. Prices are around the £30 mark for most caps however these are of high quality. Friendly service. I recommend it for all cap and hat lovers. I literally want every cap in this store.

Used to wear caps a lot in past. I still do ocassionally but not as much. New Era is the perfect and only store you need if you want caps. They have everything and every design/​style. I want buy everything when I go in
I get caps with simple design or logo. I hate the ones with so much designs and writing all over the cap. For me simple is good and I love muted colours. I wear to match what I wear not to draw attention to my head. :) Not cheap but quality is the best

This is the New Era flagship store, and one of the better head wear retailers in Birmingham.
New Era are the premium cap designers for sports and media so expect to find all your favorite america teams and guest designer caps.
Prices range from £20-£50 depending on design and age of the cap. The two types of caps here are snapbacks (plastic adjustable straps to change size) and fitted caps. If you don’t know your size you can get your head measured by the staff.
Staff here are cool and helpful, know alla bout the designers and pointed out some cool ones that i overlooked when looking for a gift.

New Era is a really attractive store. It kinda looks like a really posh trainer shop but without the trainers!
The staff look super cool but without being intimidating or pushy and the hats are high quality and well displayed with great colour ways and designs.
I haven’t purchased a cap here yet but I definitely would. My boyfriend wears them and this would probably be my first port of call if he wanted a new one as there is so much choice and the quality is clearly second to none. Prices are around the £30 mark, about the same as a decent t-​shirt but you’ll get more wear out of it and they come in different sizes too.

Hat manufacturer New Era is known for its products rather than its shops, which explains why the impressive looking store in Birmingham city centre is their UK flagship store (i.e. one designed to test the waters of the market to see whether further outlets would be viable). For the uninitiated, New Era is a famed American hat maker, and, as keen observers will have no doubt seen, this summer’s must have accessory is the kind of hat that New Era specialises in, so you could do a lot worse than head here to fulfil your summer fashion requirements. Now, although I’m most definitely not a hat person, I’ll freely admit I was very impressed walking in to New Era. ‘Hat shop’ does the place precisely no justice — it’s more of a hat-​wearers cathedral, with wall to wall (you guessed it) hats in extremely impressive displays. Even if you have absolutely no aspirations to buy some headwear, I’d recommend going in just to see the shop. For those looking to buy, hats range from £20-£28 for various different styles and levels of quality, and as the flagship store, it has a good number of exclusives only available there.