Definitely for the ‘Up-market’ shoppers as the items are pricey. I’ve been in a few times and on some occasions have felt uncomfortable with the way the Sales Assistants stared at me but other times they have acted friendly. The shop represents the classic and unique British look but with a contemporary feel. The shop looks classy and modern and suits the style of the items. I’ve never really liked clothes stores like this because of the negative way the Sales Assistants can come across and because the items are a rip off. However I have to admit they do have some nice clothes in here and I like to go when there’s a sale on because the prices are more reasonable then.