Apple Store

Worse apple store ever and its in Bullring Birmingham!
I have my iPhone 6 plus screen broken without any man made impact. It just damage itself when i place it beside my bed and when i woke up the next day, it just broken itself. So I went to apple store at Coven Garden ytd as im there for a business trip to make it clear. the guy was so nice and patient yet friendly even im in a bad mood but still he told me that he can check whether the phone is damaged by myslef or just broke itself based on quality like what i said. he was willing to book me in to for a some sort quality check but i was rushing back to bham to i just refuse to wait.
today, just now, i went to apple bullring and the guy tell me straight that i need to pay 99pound for the screen replacement. he not even pro and yet want me to wait by the corner and talk to the store manager straight away. i was talking to him not more than 2 minutes but he push me away to wait. this can shows that how impatient and unfriendly is him and shows that hes not as well trained as the staff at covent garden ytd. im speechless to his act.
then the manager come to talk to me. same as the guy just now, she asked me to pay 99pound staright away if i want it fixed. AS A MANAGER, AT LEAST SHE SHOULD TELL ME WHAT THE COVENT GARDEN STAFF TOLD ME YTD AS CHECK THE PHONE BEFORE ASSUMING MYSELF DAMAGE IT OR THE PHONE BROKEN ITSELF. But it never happen! I never swear to her yet she asked me not to be rude (this can shows that her impatience and not suitable to be in the position of MANAGER!).
Im willing to pay if she could check it before MUST me to pay the 99quid. Its a basic procedure no matter which company it is in order to keep the customer satisfied! [Yet this is APPLE, one of the best leading company in the world]. I was so impressed with just a basic STAFF at covent garden store as how he handle the case but so disspointed with the BULLRING APPLE STORE MANAGER!
Im sorry to say that this has been an extremely unpleasant experience for me and reflects poorly on your think different policy which you so proudly display! (Even a manager has done a common mistake which a basic staff never did) Im hereby request an explanation from you as well as how u intend to rectify this so that in the future no one in BIRMINGHAM would need to face this kind of problem again. Either, send the staff and MANAGER of APPLE STORE BULLRING BACK FOR A TRAINING! Thanks.
Your dissapointed customer,
Bee

I get anxiety when I walk into a shop and have no idea how and where to pay for something. Isn’t it a basic of a shop that things should be clearly signposted so you don’t have to keep asking staff? Especially when you have limited time and about ten other people are waiting to speak to a member of staff. However the staff are very helpful though and incredibly knowledgeable

How people buy things in this shop I have no idea. Cluttered and noisy there is no clear flow to the shop and you have to look confused or interrupt a staffer (of which there are hundreds) to find out what to do.
Everything Apple is better by not going to the store. Sales: go online. Repairs: go online. Support: go online. Just steer clear of the bedlam!

Too small, too crowded, most of the staff are not very knowledgeable about Apple products.
Good luck trying to figure out how to buy something, I always get moved to 2 – 3 members of staff, you then get told to stand ‘over there’, literally pushed from pillar to post as they tell you to stand by the pillar or post. You wait ten minutes and some member of staff magically appears to do the payment. Why can’t they just have a normal till?
No idea what happened to the Genius Bar, it has vanished. Again you have to ‘stand somewhere over there and wait’ and then you get seen to, yourself and the Genius have to find somewhere in the store that isn’t overcrowded (last time there was no space so we stood with my MacBook Pro at arms length holding with one hand and typing with the other).
Also, one of the staff explained an SSD hard rive as having «hundreds of small magnetic spinning hard drives inside» to how they work and why they are faster.
It is a shame, a store that used to have such good customer service. Not good Apple!
EDIT: I wrote the above 4 month ago. I recently had to visit the store to get my Retina MacBook Pro repaired, an internal screw was loose and managed to get in to one of the fans. I go online to book an appointment to see a genius, fully booked for 4 weeks. I tried for three days to see if there were any cancellations, none. So, I went to the store to do a ‘drop off’, where I’m told they no longer do this service as they kept of having lots of people dropping their Macs off for hardware repairs. I ask to book an appointment, no slots free and told to go home and keep on checking their web site reservation system. A week passed, I was about to go to Trading Standards because it was obvious my Mac was defective and the store I bought it from did not try to help at all. I go online to look, one cancellation for a weeks time. Booked! When I go for my appointment I’m again told to «stand by the iMacs», for another guy to come ten minutes later «go stand by the iPhone accessories». ¾ of an hour late from the time I booked finally the genius comes to me. I explain to him my problem, I get all geeky as I am and show him some tools in terminal to show my fan is malfunctioning, I end up with three geniuses around me asking «how do you do that?». Oh anyway, the genius took my Mac to the back room, cleaned the fans out, found the screw, 5 minutes later it was all resolved. I had 6 weeks without a £2,600 MacBook Pro that I use for work. Really not on!
Visited the Apple Store again on 6^th Jan 2015. We have been having problems with the new Mac Pro connected to a Sony VPL-​VW600ES 4k projector, the image drops out briefly every 10 or so seconds. Their technical answer was «which wi-​fi provider are you with?». So relevant!

Some mixed reviews for Birmingham’s Apple Store on here. I visited this week to finally bite the bullet and invest in a new MacBook.
The store is I think too small, and too crowded with people just faffing about on all of the products on show. I understand that Apple want people to be able to play around with the products, but this does represent a bit of an annoying obstacle for people who actually want to buy something. Customers who have not made appointments for technical help are now made to queue up outside the store, which I think looks quite bad, whilst inside the staff seem to outnumber customers. The lack of an obvious focal point (i.e. payment point) is a negative.
Despite the atmosphere, I found the service to be pretty good on my visit. Admittedly I already knew what I wanted to buy, having done my research at home beforehand, so this probably made the process easier. I went straight up to a staff member, who asked me what I needed and proceeded to fetch the new MacBook from the store and take my payment really speedily. I didn’t get passed on to other staff members and I only had a short wait, so no complaints there.

I’m trying very hard to separate my experience in store with my feelings about apple and their products in general but here goes.
The first time I visited the store was a number of years ago now to purchase my first MacBook, the reason I mention it now is because all I remember about the experience was standing around trying to be served, I was there to spend a lot of money not mess around taking selfies on an iPad but I got treated the same. Then, worse happened and the guy in the shop OPENED my brand new computer and forced me to start setting it up, take pictures of myself and make decisions in the middle of noise and chaos. I was absolutely livid and vowed never to return and I hadn’t until last week.
The only reason I went back is because my iPhone has started playing up. I booked a genius appointment online and had to wait over a week for the first appointment. When I finally get to the store I have to queue outside (!) to get in whilst a guy checks what you’re there for and wether you have an appointment. Surprise that the person in front of me doesn’t have an appointment but still manages to get one and be served before me. Why bother?
I then get passed around three different places in store; go speak to Steve, how do I know who Steve is? Then Steve tells me to stand ‘in that space over there’ then some other guy comes up and says ‘I’m not necessarily the person who will be helping you but show me the problem’. Gahhhhhhhh. I was so wound up and uncomfortable, the store was crammed full of people, noisy and hot. I really have to be honest that I was on the verge of a panic attack (I had one maybe a year ago and none since). How the hell is this considered a good customer experience???
Then add on that I need a new screen (fairly obvious, I knew that) and it’ll be £100. If I want to go away and think about it I need to go through the whole process of booking another appointment and coming back to the abyss.
Surprise, I won’t be going back and I’m really questioning my brand loyalty.

Store is too crowded and can feel so small. For someone who is claustrophobic will not go in. It’s always full of people NOT buying anything. It’s become that store to go on facebook and browse the internet when you bored or waiting for your late friend.
I recently went to buy ipad and took me long time to get service from the staff. They looked occupied and some were just looking lost not knowing what to do. I was told to wait by one of the staff and he’ll get to me soon. 10 minutes later I found another staff who served me.
Once I was with a staff, everything went smoothly. I got the ipad quick and paid. And got a cover. The guy who served me was pretty cool and showed me how to purchase small product with your phone and walk out. Awesome! but you can only purchase products under certain amount. I think below £30 I can’t remember.

Wonderful service even though it seemed really hectic and busy inside. Maybe I was lucky but, every time I felt I needed help someone could tell and would assist me. I came in from Coventry to get my iPhone looked at because it wouldn’t turn on anymore. Online the next genius appointment was on Friday and that mean I had to wait a week and couldn’t affording doing so, so I went into bullring apple and they gave me a walk in appointment. I had to wait 3 hours but waiting in a massive shopping centre was not an issue for me. I came back and waited at the Genius Bar a little and a girl helped me out. She figured out that it had some water damage, explained how she knew, and everything. I told her what I had done to try to fix it and she seemed to know precisely what I was talking about. She had told me that working at apple was a part time job for her, so I was super impressed with we skill and knowledge. She swapped my phone out for a brand new phone for £119 although my online had been bought from another person a year ago in California and had no warranty.
My experience was fast, helpful, and it was pleasant to meet some cool staff members.

nice staff so friendly good to see such customer service will be coming again.

Apple in general is just amazing! All their products outstand me, with how pristine, smooth, elegant, beautifully designed and ran with intelligent technology the company has to of course run a shop with the same quality standards. In which they do! I popped into the Apple store the other week for the first time to enquire about a fault with my friend’s earphone jack, and the customer service received, both upon entry and enquiry was so perfect! Couldn’t have asked for a better company service to be honest. Their advisors will help, inform and basically spoon feed you all the information you need and want to know about your Apple product. In my opinion, this service within this Apple store was so fast and efficient, I was highly impressed. So if you have an Apple, don’t go to some next phone store. Go straight to Apple!

Nul nul et nul. J’étais à Wolverhampton pendant un an et j’ai eu un petit problème avec mon macbook. Je me suis renseigné sur un apple store et c’était celui ci le plus proche. J’ai donc pris RDV avec un technicien apple. J’y suis retourné 4 fois (donc 4 aller retour soit environ 40 pound ce qui n’est pas négligeable) et ils n’ont rien trouver malgré leurs tests. C’est un étudiant en informatique qui a trouvé le problème bateau une surchauffe de mes barettes de ram.
Je vous déconseille donc d’y aller pour un problème technique ils sont incompétents

Apple store situé dans le shopping center
Grande vitrine, vous né pouvez pas le manquer!
Gros logo d’apple bien mis en évidence
Beaucoup de vendeurs
La plupart des produits et nouveautés mis en epxosition, possibilité de tester

Apple store is in bullring. They store is fun place to visit it has a really cool and exciting environment, They have really friendly staff as they know that not all customers are going to make a purchase and dont mind them playing with the ipods and macs on show. They are not rude at all their business approach is really good. They are helpful and friendly. I brought and ipod online and it was engraved but before I did I came in store to look at the products. The staff were helpful when I told them what I wanted it for and then they showed me a choice of two that they thought would suite me. The only reason I didn’t purchase is store was because you could get free engraving online. This offer is on again because of valentines would recommend having a look and engraving for free is a bonus.

A nicely planned out store, very relaxed atmosphere and the sales staff are not at all pushy and very helpful. You are free to try out the apple and mac products in your own time and from my experience staff give you some breathing room before approaching you. I always visit an apple store when in need of ipod accessories

I came to the Bull Ring Apple store a few weeks back, to do a podcast course for my iMac.
Access into Brum is a bit tricky, and the roads around the Bull Ring are a bit of a nightmare, but I got in eventually. The parking was good if a little dear. Spotless throughout, they must employ an army of cleaners here.
The centre is really great, very relaxing. Some nice design features too, like the tiles on the floor edge where it hits the escalator atriums.
The Apple store was easy to find, and packed with everything from schoolkids to senior citizens. I was amazed how many kids there were in there; Apple clearly have their security sorted. It was heaving!
Getting started took a while and the course itself only took a few minutes. I sort of knew how to do it but had some specific ‘show me’ and software questions to ask. The guy taking the course didn’t know all the answers, but he got another kid involved who turned out to be a genius. And he got me to sign up for business help, well done (I hate singing up for stuff).
Good work Apple, love your style.

Great store in the Bullring. Everything is on show, so you can pick it up (or sit down) and have a play.
It’s well staffed with ‘Geniusses’, who know everything about Apple and will be able to answer any questions you’ve got.
Nice touch is the ability to have your reciept printed as normal or emailed to you (or both!). Lovely stuff.

The best store in the bull ring by a mile.
Everything is out on show able for you to test and have a good look at. Staff are very helpful and store is always tidy and the layout couldnt be better.
Store isnt massive, but it isnt what i would call small. It does often get packed as lots of people use the store, but nevertheless, nothing bad about this store at all.
Would recommend that everybody who goes bullring goes to this store.
Products arent expensive, they are good value for money

I just love this shop and my girlfriend hates it whenever we go in the Bullring as she know’s i’m going to want to come in here and gawp at all the lovely shiney things Apple pump out. Staff are really friendly and helpful, especially considering when most ‘customers’ are teenagers updating their facebook status on the laptops with little intention on buying anything. I also noticed that last time i bought something in there, they seem to have got rid of the tills and instead you can buy your items from any of the staff with a bank card on a wireless pin and chip machine; brilliant!

The Apple Store in the Bullring is amazing. All the products are laid out ready to play with so you can experience the stuff first hand, and their Geniuses are milling around to answer any questions you’ve got. Very cool.
The only thing that lets it down is that all the demo computers there are set up for full internet access. This means the place is always full of little kids using the place as a free internet café, playing around on facebook for hours on end.

Before i start the review I am a total Apple fan, however this place consistently gives one of the worst retail experiences ever.
Often the sales staff give incorrect advice, or do not understand what the customer means. Security staff are obnoxious. It takes an age to be able to buy anything, and the staff are completely indifferent.
This is such an un-​apple like experience its untrue.
In the surveys on customer service i’ve completed, the manager has always rang back to discuss it, but nothing seems to change.
I’ve never had to deal with one of the ‘geniuses’ (their version of tech support) so they may actually have an appropriate level of knowledge, but i’ve not experienced this.
Go in there, play with the stuff (you’ll love it) but just don’t ask for any advice from the sales staff, or expect to be able to easily buy anything there.

The four star rating is partly for all the cool apple thingy-​ma-​jigs, but mostly for the incredibly useful free internet on all the computers in the shop. There’s even an open wireless network, so you can sit outside with your laptop!
Contary to the other review I’ve not always had the best experiences with the staff here. The genius bar staff are quite patronising and very jobsworth. Also you have to book an appointment hours in advance if you want to talk to them. As regards the «try before you buy» ethos, well it works unless you want to try a new product like the iPod touch. I got to use one for 5 minutes, but within that 5 minutes I had a security guard ask me to move on three times! bah.

Apple’s flagship store in Birmingham is no ordinary computer store. Much like they’re computers and iconic ipod design, the Apple store is equally stylish.
With all the latest technology on display and ‘try before you buy’ access to everything it’s a great place to be impressed. Especially with the myriad of workshops and special events that go on in here. If you look on the website and check the calender you’ll see what I mean.
There are always lots of friendly, approachable staff around. If you have any Mac related questions they’ll be happy to answer them. Often without trying to sell you something! If you have any real posers you can even book an appointment at the ‘Genius Bar’ where you can get hands on technical support and advice.