Joy’s Kids Land

If you have young daughters, walking down Li Yuen Street East is akin to entering Aladdin’s cave. There are dresses, accessories, shoes and fancy dress costumes every way you turn, and, if you’re looking for items from the movie of the moment (in this case Frozen) then Joy’s Kids Land is the crown jewel.
Seriously, I walked in with my toddler securely attached to my back in her carrier — thankfully or goodness knows what we would have walked out with — and was almost thrown off balance by the violently excited jiggling that started going on.
T-​shirts, dresses, fans, clips, lunchboxes, Elsa costumes, hats, stickers, drink bottles, bags (of many, many shapes and descriptions), pencil cases, chopsticks, clocks, mugs … OMG, you get my drift.
The Disney merchandising empire spans the globe and product from all over the world seems to find itself in Hong Kong (the stickers I bought were Korean) so the range is truly vast — and terrifying — but prices are pretty good here.
My suggestion; go and get your little darling a surprise (or two), but go alone or you may never get out alive.