This is one of the several We shops around Amsterdam. My buddy spotted it while we were walking in the neighborhood, and I was looking for a jacket to fight off the rain and chill of Amsterdam in October. The prices are comparable to H&M and the selection, though small, is better. I picked up a great jacket that comes with a zipped in hood for only € 65 that did the job and was very nice. I was tempted to avail myself of some of their shirts and pants as well, which were all nice and at good prices. I’d never heard of this shop but afterwards started to see advertisements for it all over town. Definitely worth a look. This particular one is only for men.