Danish designer opened up a store here in the center of the shopping district, 9 streets on the Prinsengracht canal. Admittedly, i like simple, clean clothing with a little sparkle here and there and the collections coming from the designers are perfect. Other best part — it’s affordable! Tired of seeing everyone everywhere wearing the same Zara and H&M clothes? Be adventurous and take a look around Second Female. And while you shop, the lovely ladies will help you find the right shirt, pants or sweater while you sip Limonchello or a nice cup of tea. On the weekends they often have a guest DJ to spice up your shop! Good quality, fun and timeless(except the animal print but who knows! I love it!) Make sure you like what you buy as there is a no-return policy(Exchange only).