This is about as good as one can ask for in a new age store. Staff is extremely friendly and knowledgeable, with a large variety of merchandise on hand. The books for sale are sold for 10% less then the cover price, giving a reason to shop there instead of the bigger book stores. The store carries a lot of different herbs, and they seem to be of average or better quality. The White Sage I bought from there was not the best I’ve ever purchased, but still had a nice aroma and burned well. When I asked the owner about specific or special orders, she was extremely helpful and friendly. In fact, the owner has been there almost every time I have. Her prices have quite a broad range, though so does her inventory I can’t say it’s a perfect store; merchandise is a bit scattered(though that’s sort of par for the course for most locally owned businesses) and the parking a bit irritating in that area of West Reading. Still, it’s a wonderful little shop in one of the more open minded sections of Reading. If the worst I have to say about a shop in town is that the parking is a pain? Well that says something, doesn’t it. ;) Highly recommended to anyone who like to explore spirituality.