Beverly’s Fabrics & Crafts

customer service is a bit lacking, but generally an ok place.

Got a spam for this store claiming «You are receiving this email because you signed up to get emails from Beverly Fabrics Inc.» Nope. I usually associate random spamming with a company trying to make a quick buck before going out of business.

5 stars for Todd, the new manager of the Soquel store, and his hand selected staff. The shelves are well-​stocked and the floral and furniture displays are beautifully arranged. I was inspired to write this review after my recent purchase; there were several customers waiting in line when 3 additional staffers instantly materialized to open all 4 of the check out lines. The first one behind the register? Todd, the store manager. Now that’s what I call excellent customer service.

My work involves fabrics and sewing, and this morning I had a bit of a «work emergency» where I needed a really specific sewing tool and some other really specific materials– fast. Beverly’s had everything I needed right there, and Todd the manager was super helpful.

My twins are the real homebodies and living so close to Beverly’s has taken a toll on my pocketbook — so many craft projects, so little time. This store has a bit of everything and it keeps two 12 yr olds very, very busy. Thanks, Beverlys!

This is to acknowledge Mgr., Todd and his good natured, patient employee Yolanda.
If I were to live closer I’d need an additional budget column for their many isles full of fabulous crafty goodies galore!
Sadly because I’m not closer it took me an exceeded timeline to return an item we didn’t end up needing.
Todd was fully in his right to say sorry, can’t help you… adiós.
Instead he came up with a solution that left me feeling cared for & that my satisfaction & money mattered!
I’ll be back spending & am happy to Unilocal my appreciation!
I wish this retailer a long, profitable run…
GO BEVERLY’S :))
(ps: hold on to Todd & Yolanda Mr. Suits)

I love this store but almost every time I go in there an employee is always rude. Today my friends and I were buying some beads to make jewelry, we were in the same isle as an employee and she was constantly starring at us while we were browsing. We didn’t think much of it until we asked her where we could find stretchy string, she rolled her eyes and said the end of isle 3. It was not in the isle at all so I had to find a different employee who told me it was on the back wall behind 4. The entire rest of our time shopping there she wouldn’t stop starring at us and giggling from across the store, she even called over a another employee to her to laugh and point at us. The young woman with the reddish brown hair who likes to make out with her boyfriend at the front of the store while working was being unnecessary rude and a little weird…

Two days in a row I encountered rude sales people at the cutting table. Yesterday I asked about where the patterns were stored and the girl said, «we keep them behind the counter because we don’t like «you people» going through the drawers. Today we were looking for a trim that we had purchased a yard of yesterday but it was no where I MEAN NO WHERE to be found on the floor. I glanced into the «go back» basket thinking it may be in there and the girl rudely said, it wouldn’t be in there because they put their trims back at the end of each day. When I indicated I was looking in the basket because it was no where to be found she said another customer must be walking around with it. Yeah! Out of the 500 trims they carry the chance that it is somewhere around the cutting table far outweighs the chance of a customer wanting to buy the SAME trim as I do.
There is one employee, mid 40’s of Asian decent and she is professional and friendly consistently.
We spends a couple grand a year in this store, but I’m done! I will only patronize Hart’s and Judy’s from now on!

I actually (normally) like Beverly’s quite a lot and have been coming here easily 20 years. I have great memories of doing crafts with my mom when I was a little kid and picking out paper mâché figures to paint.
Today I went in and bought 20 $ worth of supplies for jewelry making, and then went to my car. I realized that I needed to cut something really quick and didn’t have scissors so I went back in to the store and asked the cashier who I had just bought stuff from if I could use a pair of scissors. She said, «I’m sorry, we don’t allow customers to use scissors». Really?!? You don’t allow your customers to use a pair of scissors to make a super simple tiny cut to a piece of paper? In a craft supply store? A customer who just patronized your business and needs to do something that would literally take one second? That is straight up stupid. It’s bureaucratic rules like this that pretty much destroy the feeling of personality and friendliness that I most appreciate in local stores.

I want to thank Melinda for writing back to me about my review. I’m glad customer service is a priority and that this was a one time ordeal. I will definitely be back to shop again.

I love this place simply for the great customer service. Every time I go in I’m greeted and always helped with what I’m looking for. I have never gone in without getting the help I need, wether I find what I’m looking for or not. If they don’t have what I need they recommend where I might find it. The selection of fabric can’t be beat, in fact the selection has inspired me to learn how to sew! I have found almost everything I need for my projects.

Too much cheesy home décor and junk, not enough actual craft supplies. I needed some cones of serger thread and all they had was some off-​brand stuff of limited color selection in an awkwardly placed bin. Part of my complaint may be just because of where craft trends have been heading the last few decades where we’re getting away from actual skills-​based crafting and more into «put a bird on it» territory. But I just can’t understand why such a large footprint of the store has been taken up with garbage that’s already been made.
Thank goodness for Hearts, but it’s expensive and not appropriate for my non-​sewing crafting needs.
If you’re reading this review and need a good fabric alternative, go to there.
Apologies for the Portlandia reference earlier, but I also highly recommend YouTube’ing put a bird on it if you’re a crafter with a sense of humor.

It had basic crafting stuff if you need something in a pinch. But should you be looking for something specific and you’re used to Michael’s, good luck!

They have a lot of merchandise which is great for us crafters who do a variety of things. The drawback is that it can be hard to find things, so you have to be dedicated. Sometimes there are enough staff to help you and sometimes they are too busy, but I don’t mind. If you are a high maintenance customer, this may not be the place for you. If, though, you are like me and need reasonably priced arts and crafts materials, then this is a great place. For the fancier lace and buttons, go to Hart’s, though. Beverly’s is more run-​of-​the-​mill and has more commercialized products. I buy their yarn, beads, beading supplies, and random hardware like suspender clips, belt rings, purse snaps, etc.

Whoever does the hiring does a fabulous job. Maria helped me the other day and I swear I had never had such kind service. The staff has always been stellar. Just had to Unilocal the positive experience.

Having moved from the other side of the hill I have been so spoiled with 3 or 4 Michael’s close by. It wasn’t until a few months I needed a new knitting needle that I discovered Beverly’s. Let me tell you, this place rival’s any of the box stores every day. i love that I can find almost anything I need without a long drive to San Jo. They also have great sales, and cute little things that I have had all kinds of crafty fun with. The only down side is how much stuff they have in this small space. it is very hard to seek things out without getting distracted by other piles. I am also not super impressed by the staff. They aren’t rude, but they aren’t super friendly either. It would seem a little more fun if these ladies were excited about crafts. Overall a great little spot that I will keep shopping at.

I just love Beverly fabrics. The employees are always so helpful and nice. They know their products and they know where they are located in the store. The customers are always great if you don’t know where something is they will help you. I think you should try to go to Beverlys just to take in all the Christmas ornaments that they have to offer. You’ll be surprised at how reasonably priced they are and how much you can enjoy creating your own special Christmas. When you go there tell them Karen sent you!

I always come here for my basic fabric and craft shopping needs. There is always someone there to help me, even during the busiest time of the day.
There is a great assortment of fabrics, some for really great prices. Every once in a while you can find some awesome fabric in the ½ off or 3.97 a year section.
Every employee is super helpful as well. If I ask someone where something is, they will automatically tell me what aisle or even take me exactly to it.
Keep it up, Beverlys!

It took me a while to find this place because I needed fabric!!!
Such a shame that santa cruz doesn’t have more craft stores. In San Jose, we have those little stores that are overrun with fabric spools that are super dirt cheap.
This place is like a Michaels. It has fabric, bouquet/​flower material, jewelry making, décor, etc.
It is huge and well organized, but there are no signs, so finding stuff can be a pain in the butt.
Depending on the time of day, this place can get packed and it’ll be impossible to track down an employee. so make sure you’re not in any hurry when you shop here.
Prices are steep, but that’s almost a given at a craft store. I wish that the fabric was more cheap though.
They also take PO’s! so students putting on events can take advantage of all the neat crafty things available.

It has the floral stuff I needed for my gum paste sugar flowers…
The customer service is decent enough.
The aisles are not labeled so it can be overwhelming. and you are on your own unless you can flag down an employee.
Craft store not a cake store. so keep in mind that if you are looking for cake decorations (beads, ribbons, floral tape etc) they have them. melting chocolate etc. those are in super duper limited supply up at the front of the store.