Blue Water Tackle

I purchase all my gear from this place. Friendly and knowledgeable. Talk to Kevin. He’s very great to work with and knows what he’s doing.

Hidden away in a shopping center right on Cedros and Lomas Santa Fe, this place is great for an angler hitting the waters! Set with all the bait that you need and at reasonable prices too!
Poles and lures line the walls of this location. They also have great and different lures all around. They have packs as well as some single lures if you want to just try one or a couple rather than a pack of 6 or 8.
I come here for the bait. Sardines, squid, mackerel, and more!

Been into bluewater a couple times in the past month. Each time I have not received any welcome from the employees or any help while looking in the store. It seems to me they are to busy talking to eachother. And whats with the fly fishing side of the store? Seems to be in better stock than the saltwater side which was dissappointing. They hardly have what I need at a price I can afford. I will be taking my business up to Oceanside next time.

Great store withe excellent service. Kal always gives good advice and has what I need!

Found this place near my work. I work at a pet salon /​pet boarding place so I took one of the dogs for a walk over to Blue Water Tackle. The guy behind the counter was nice to the dog and also very helpful! I felt like he really cared more about fishing with the right equipment then making an extra buck. I asked him about sinkers and he recommended the cheaper one I had because it was the right one for where I was going to be fishing. He could have easily told me I need to buy the expensive ones and I probably would have! I am a beginner fisherwoman so I don’t know a whole lot about fishing. He showed me how to tie a surgeons knot and how to tie the hooks to my leader.
I will definitely be going back here for advice and supplies!

Wanted to get my father a gift for Father’s Day.
This place was the closest.
There are two stores interconnected. One’s for fly fishing I think, and the other is just for regular fishing.
I am not a fishing expert, so I was looking for help in purchasing. I spent 10 minutes browsing the merchandise and walking around both stores. The employees, who were indistinguishable from anyone else is the store, were too occupied chatting with each other to offer assistance.
Too bad. They get a negative review and their competition gets a positive one… plus my money. Went to Squidco and oddly enough it was their «customer appreciation day»!! I drove an extra 30 minutes just because of negligent customer service. And it was worth it.