Iomic is a great golf grip company! Their grips are very colorful and customizable which makes their product appealing. Not only are they colorful, the thought and the technology they put into the grips justifies paying top dollar for these amazing grips! As a collegiate golfer and now a PGA Apprentice, I strongly believe a good grip is the foundation of the golf club. Chi Wu, who is the head communication sales representative at Iomic, invited me to visit their facility in Orange County. He was kind enough to give me a couple sample grips to try out and they asked if I would like to get my clubs regripped. Turns out they have their own regripping station, which is open to the public who purchase their grips. Definitely gives a nice touch to those who would like that service. He explained to me the technology that goes into the grips and how many of the PGA Professional players are looking into using Iomic grips. I tried them out for myself and they are soft yet very tacky. The more they got«worn out», the tackier they became. Also they work amazing when the grips get wet which many of the other grip companies out there struggle on. With all these advantages going for the Iomic, I can no longer go to the lower end grips.