First off, let me say the diamonds at Kay’s are going to be the top quality. They also have a good selection out to see, so you get a feel for all the options. The sales people really know their stuff, and I feel like they work with you to get what you, the customer wants, and are not pushy to try to add on to the sale. They also gives advice about what promotions and discounts are available, which is a pleasant thing to see, especially in the diamond business. The con here is just which sales people are available. Some are more helpful than others, who can be curt. Also, the ‘promise’ date for resizings was said to be concrete, but that clearly wasn’t the case for some of the tailorings I’ve had done. For the most part they have been reliable in this department, but I would give them a week or two extra just in case.